Adel

I Scale D2C Brands w/ Facebook Ads | eCom Guy Bootstrapping his Agency | Karatéka & Training for an IRONMAN 🏆

[Adel @iamadelarab]

You can call me Adel Sensei.

I’ve been practicing Karaté for 17 years.

I can tell —It puts me in the top 1%

Story thread 🧵

[Adel @iamadelarab]

@ClashofClans @iamadelarab

[Adel @iamadelarab]

@ImCameronWest Went hiking on the french border, loved it

[Adel @iamadelarab]

@iKaustubhChavan True Classic is pulling off the same kind of stuff

[Adel @iamadelarab]

@ashadahmed_ I’m close 😄

[Adel @iamadelarab]

@simontelek That’s an interesting thought. In my opinion, the position of the kid and dog is not hazardous and is not likely to be missed, as they are placed within our line of sight.

However, testing a version where they are in the foreground might improve the results.

[Adel @iamadelarab]

Analysis of a Home Decor’s static ad

Tell me if you know which brand it is (They sell the rug)😉

This ad has been running for 580 days.

One of the main objection this brand has been receiving is “Is the rug washable?” and what better way to respond than just using a headline format ad.

Straightforwardly responding to the objection “Washable rug, farmhouse feel”, appealing to those who want to create a cozy atmosphere in their home.

Now If something sets this ad apart from other home decor ad which might look all the same from a graphic designer standpoint, the difference lies in the photography.

It showcase a full living room, and It highlights the white color, suggesting purity, calm, and nostalgia

The detail of a kid playing with a dog on the rug underscores its washable nature. A kid and dog on a rug signal the need for easy cleaning.

This ad targets furniture lovers seeking a cozy look and a durable rug.

Comment if you find which brand it is 😉

[Adel @iamadelarab]

@OnatAksaray Right looks nice but it needs feels trustworthy but i feel it needs a different background,

[Adel @iamadelarab]

@iKaustubhChavan In this case defintely! It conveys the authority message perfectly

[Adel @iamadelarab]

Analysis a $3.4B health static ad

This ad has been running for 847 days.

It’s efficient because it’s simple.

We have a left-to-right ad layout - With a big and beautiful display of the product on the left that grabs the attention with the colour contrast.

And on the right, we have a call-to-action headline “Get our #1 bestselling hair loss treatment.” that builds authority and social proof.

The next thing that comes to our attention is the authority building badge from “Askmen”

Then Notice that we’re subtly responding to the objection/question “What are the ingredients of the treatment” right below the brand logo on the product.

With an overall clear branding that is a mark of hims ads as a whole.

This ad speaks to people looking for a hair loss treatment and that need a clincher to decide on which solution they're going with

[Adel @iamadelarab]

3 steps to reach $1M with paid ads for eCom Brands

A new format i wanted to try out for shortform video platforms give me your opinion guys

[Adel @iamadelarab]

@OnatAksaray Still learning about the tribe part so i guess this one

[Adel @iamadelarab]

Last 3 months i’ve sent 30,000 emails

I have a 0.0001% conversion rate.

Tested 4 copies, same offer.

Open rate is 63% for the best variation.

Though the relevance is really low as the CTR is below avg.

Love emails, but that’s hard.

[Adel @iamadelarab]

@ImCameronWest Thanks for the repost Cameron 😎

[Adel @iamadelarab]

@leonjunglefish Yup 😓

Was planning to launch the program early April, tho.

[Adel @iamadelarab]

@ecomlegend I agree with the journaling part it's so important.

[Adel @iamadelarab]

@Colby__Flood Great to hear!

Training Resources, and Onboarding is spot on ✅

I have to admit that i need to work on that screening part.

[Adel @iamadelarab]

@ImCameronWest #c4f003?