Amardeep Ghagarmale

Founder @fuelbyspinacho | Writing on Behavior, Branding & Culture

[Rob Henderson @robkhenderson]

“ordering people back to the office full time is a power and status move. It’s a signature strategy of leaders who exhibit narcissistic qualities. They see any kind of remote work as a threat to their authority and admiration. They want to be worshiped” https://t.co/cmiPR6QLd8

[Amardeep Ghagarmale @iamardeep7]

@XMonetization_ Hello, 👋👋

[Amardeep Ghagarmale @iamardeep7]

Why Most “Creative” Jobs Aren’t Creative - And What Real Creativity Looks Like https://t.co/N91KMwPphE

[Amardeep Ghagarmale @iamardeep7]

Your brand doesn’t need more frameworks.
It needs unfamiliar thinking.
(Zizek, Taleb, Rick Rubin > marketing decks)
https://t.co/zIzwOMjNCZ

[Amardeep Ghagarmale @iamardeep7]

@The_AdProfessor

[Amardeep Ghagarmale @iamardeep7]

@advbharatchugh Annihilation of Caste by B.R. Ambedkar

[Amardeep Ghagarmale @iamardeep7]

Starting The Elephant in the Brain
We’re built for self-interest and built to hide it.
Not bad, just evolved that way.
In psych, marketing, or product
Hidden motives > stated motives.
Let’s see where this book takes me

[Amardeep Ghagarmale @iamardeep7]

@modernhistory

[Amardeep Ghagarmale @iamardeep7]

If OpenAI can do it tomorrow, it’s not a startup today. Most “AI agent” startups are just wrappers with no moat, and when platforms absorb the feature, they’ll vanish overnight.

#AIStartups #OpenAI #TechTrends

[Steven Pinker @sapinker]

Why do people hoard toilet paper at the first sign of an emergency?

Why are Super Bowl ads filled with ads for crypto?

Why, in American presidential primary voting, do citizens typically select the candidate they believe is preferred by others rather than their favorite?

Why did Russian authorities arrest a protester who carried a blank sign?

Why is it so hard for nervous lovers to say goodbye at the end of a phone call?

Why does everyone agree that if we were completely honest all the time, life would be unbearable?

Find out here: https://t.co/cKantKOZgy

[Amardeep Ghagarmale @iamardeep7]

Ugly Crocs or shiny shoes? Every step tells a story. The real question- are people listening or laughing?

Polished Shoes, Ugly Crocs, and the Stories We Tell Without Words https://t.co/23eGylzFGA

[Amardeep Ghagarmale @iamardeep7]

People don’t use products the way we design them. They use them the way their brains are wired. #Design that ignores psychology is just decoration.

[Mustafa @oprydai]

this is the only design book you need!

> its for designers, product builders, and engineers who want to go beyond pretty screens and actually match how people think.
> it shows you the cognitive patterns behind real user behavior; so your products feel natural, not forced.

[Amardeep Ghagarmale @iamardeep7]

Your brain is a survival machine, not a moral compass.

Repetition signals importance. So, evolution wired your brain to strengthen whatever you repeat hunting skills, fears, habits, and addictions.

Neuroplasticity doesn’t judge it just builds stronger pathways.

[Nicholas Fabiano, MD @NTFabiano]

Repetition rewires your brain.

Neuroplasticity can't decipher between good & bad.

Control what you repeat.

[Chris Stringer @ChrisStringer65]

Changes in Diet Drove Physical Evolution in Early Humans | Dartmouth https://t.co/0V2XUqHXYt

[Amardeep Ghagarmale @iamardeep7]

I wrote about something I've been noticing.
Everyone said smartphones would kill. But my #photographer friend is busier than ever. Turns out they didn't compete with phones - they just created more reasons to hire them.

https://t.co/GDaK7TSgTx

[Paige Madison @FossilHistory]

Today in 1868, Charles Darwin began writing his book Descent of Man, which gave us this wisdom: "Ignorance more frequently begets confidence than does knowledge: it is those who know little who so positively assert that this or that problem will never be solved by science."

[Amardeep Ghagarmale @iamardeep7]

Explore this fascinating study by the Monell Chemical Senses Center, which reveals a groundbreaking connection between our brain’s memory systems and food cravings, especially for #sugar and #fat .
https://t.co/EXoZ1hqNCI

[Amardeep Ghagarmale @iamardeep7]

@AkiyoshiKitaoka Isaac Newton

[Amardeep Ghagarmale @iamardeep7]

@robkhenderson The New Look

[Amardeep Ghagarmale @iamardeep7]

@robkhenderson Happy Birthday Rob 💐