bengie akin

Design-Infused Marketing Strategist | Building Startups and Communities.

[bengie akin @iambenakin]

I need a motion designer for a quick turnaround VSL project. Please comment if you are interested or know someone who might be. Attach your portfolio in the comment.

[bengie akin @iambenakin]

More IRL.
More immersive.
More culturally-rooted brand storytelling in Africa.

Not because digital isn’t enough, but because here, experience is everything.
Let’s meet people where they really are.

Nicely done ✅ @glovoapp_ng x @ChickenRepublic, we can do more.👏

[bengie akin @iambenakin]

What @glovoapp_ng and @ChickenRepublic did with their social media flirt was chef’s kiss. 👏🏾
But what if playful brand banter didn’t just live on screens or billboards…
What if you could taste it, walk into it, pose with it?

A thread🧵

[bengie akin @iambenakin]

The next wave of brand success in Africa won’t come from just trending online. It’ll come from building moments people can taste, laugh through, take selfies with, and talk about offline.

We’ve mastered virality. But now it’s time for viscerality.
Don’t just stop at the timeline

[bengie akin @iambenakin]

Campaigns that move people emotionally will always outperform campaigns that try to sound smart.

What are you all doing?

[bengie akin @iambenakin]

Talk to people more often; people die in silence, but struggle to speak up.

Engage, empathize, and connect deeply.

[bengie akin @iambenakin]

Design isn’t part of the product anymore. It’s now the product.

When you lead with design, your grow

[bengie akin @iambenakin]

@kwudifelix @_devJNS Well done! Keep it moving 👍👏

[bengie akin @iambenakin]

A beautiful landing page with a weak CTA is just a well-decorated dead end.

Fix your lp

[bengie akin @iambenakin]

Building with AI ≠ building a business.

Tell me otherwise and convince me.

[bengie akin @iambenakin]

If users don’t feel the win in 60secs, they are not going to be reoccurring users.

Work on your product.

[bengie akin @iambenakin]

@ionleu 💯

I have always thought I’d get back to it later. At the same time trying many other things, development, onboarding, marketing.

[bengie akin @iambenakin]

@dleer_defi @DeveshPaliwal26 @ionleu I agree more.

[bengie akin @iambenakin]

@renato_diniss Yoo! That stuff. That’s why I think so hard about product features

[bengie akin @iambenakin]

What’s harder?

Getting signups or converting them to paying users.

[bengie akin @iambenakin]

@itsajinkyaraj My fears as well😩

[bengie akin @iambenakin]

@DariiaHordiiuk Damn right! Rewrite that f*cking landing page, look at how it can pitch your product and offer better

[bengie akin @iambenakin]

If ChatGPT can explain your SaaS better than your landing page, you have a problem.

Agree?