Cassandra Zink

I'm a Tar Heel, social media marketer for a nonprofit & handbalancing addict. I also like to share a #ReasonToSmile (typically animal tweets).

[Cassandra Zink @iamcassandra]

Handbalancing is a lot like social media. If you don't practice every day, you don't progress.

[Cassandra Zink @iamcassandra]

How did no one tell me about this? And who can get me some @cheezit bling??

[Front Office Sports @FOS]

Behold, a giant Cheez-It has emerged at the Cheez-It Citrus Bowl

[Cassandra Zink @iamcassandra]

@ThatChristinaG Possibly the most awkward homonym yet.

[Cassandra Zink @iamcassandra]

😆😆😆

[Oklahoma Department of Wildlife Conservation @OKWildlifeDept]

Getting her an engagement ring for Christmas?
- predictable
- no element of surprise
- perhaps, too romantic
- not a legal form of ID

Getting her a lifetime fishing license for Christmas?
- instant shock and awe
- will never see it coming
- is an official state document

[Cassandra Zink @iamcassandra]

@annalaurahhh Sending you and your family strength and love.

[Jon-Stephen Stansel @jsstansel]

Social Monitoring and Social Listening are two different things.

Social Monitoring is basically just checking your mentions and replies.

Social Listening is taking a deep dive into public online conversations that are of interest to your brand but might not mention it directly.

[Cassandra Zink @iamcassandra]

@jsstansel But also are they doing it to check a box because of their leadership? Because survival.

[annie-mai @anniemaisocial]

me being a social media manager vs. my neglected personal social media accounts

[Cassandra Zink @iamcassandra]

@AKnightleyMKT You are too kind. Hope you enjoy it!

[Cassandra Zink @iamcassandra]

@TriLuckyCat Thank you!

[Cassandra Zink @iamcassandra]

Does seeing the number of views a tweet has received impact how you engage with it? Esp if it is a brand/influencer?

It just feels weird to see it.

[Cassandra Zink @iamcassandra]

@RunWanderWonder Sometimes genetics just make things that much harder. I had/have similar issues. Good luck and, I don't know you but I guarantee you're no failure.

[Cassandra Zink @iamcassandra]

Can businesses stop asking me for my work phone number? 1) I tried very hard to never you my real number, 2) and when I did, I made my best effort to avoid your calls, and 3) I no longer have a work phone. I have a zoom. Geez.

[Cassandra Zink @iamcassandra]

@ChelseaRhane I'm so sorry for your loss. It's never enough time and that just sucks.

[Cassandra Zink @iamcassandra]

@_JennBates_ It breaks my heart. She hates it. But mommas gotta do what mommas gotta do, right?

[Cassandra Zink @iamcassandra]

@richellejtucker They have me coming back next week. I can't escape!

[Cassandra Zink @iamcassandra]

The dentist is honestly my least favorite place in the world.

(I realize there are worse places like war zones and jail, but my life has not taken me to those at the time of this tweet.)

[Cassandra Zink @iamcassandra]

@isaiahheaden Did you get one?

[Cassandra Zink @iamcassandra]

@YesItsMeCK