Kervin

I help you turn what you do into a brand people understand. Look and sound better, so you can sell more.

[Kervin @iamcreativ_]

Stop winging it. Make a plan.

[Kervin @iamcreativ_]

I got lifted and almost lost my mind when I suddenly saw the word “concept” in the word “conception.”

Bet it looks so obvious, but I never in my life thought of the other word when either one was mentioned.

[Kervin @iamcreativ_]

@SarahLevinger Externalize those bad boys. Some brand stickers could showcase voice/values/beliefs/personality easily.

[Kervin @iamcreativ_]

The muse ALWAYS shows up on Saturdays. Those ideas be the juiciest.

[Kervin @iamcreativ_]

What I lack in intelligence, I make up for in silence.

[Kervin @iamcreativ_]

@justincarroll …just in case!

[Kervin @iamcreativ_]

I just read some slick shit, and I wanted to paraphrase it over here: “Data looks backwards. Creativity looks forward.”

[Kervin @iamcreativ_]

Designing a brand is the art of condensing many inputs into one succinct output.

[Kervin @iamcreativ_]

Everything is a folder inside of a folder.

[Kervin @iamcreativ_]

When I see someone hasn’t posted in a long time, I imagine them really kicking ass IRL.

[Kervin @iamcreativ_]

There’s ALWAYS comedy in the comment section.

[Kervin @iamcreativ_]

@hhpriestess Thirst-trap impervious.

[Kervin @iamcreativ_]

@mkobach More and more, this is happening:

while everyone is pointing at the obvious “mistake,” the intended Trojan horse is subconsciously being imbedded. And we fall for it every time

[Kervin @iamcreativ_]

Everybody is like “look how I created this awesome shit with ai,” and I’m over here cringing, turned off, and ignoring ANY brand that can’t be arsed to take real photoshoots, or have real human voiceovers in their videos.

Why’s this dog photoshopped? Isn’t your product for dogs?

[Kervin @iamcreativ_]

Adding shadows, highlights, and other details.

[Kervin @iamcreativ_]

We’re now ready for the next steps.

[Kervin @iamcreativ_]

The gang’s all here.

Locked down the 5 personalities. Gonna fix a few things, like the hair on 3, and the length of the right arm on 4. I think 5’s shades could be smaller, and higher on the head.

Once that’s done, next is vectoring.

[Kervin @iamcreativ_]

@karasmarsh Out of curiosity, in what capacity would you like to be working in film?

[Kervin @iamcreativ_]

@jdreeves It all sounds ai generated really.

[Kervin @iamcreativ_]

@jappleby The desire to say it all at every touch point is a no-go.

[Kervin @iamcreativ_]

@SarahLevinger @canva “This is egregious!” Michael Scott voice.