Zudio killed it.
They spent 0 on ADS
They spent 0 on E-COMMERCE
They spent 0 on PRIME LOCATIONS
Yet - they earn more than ₹4,000 CRORES by selling CHEAP THINGS.
THREAD: How Tata's ZUDIO became a massive success:
And the torrid run continues. More to do with rigidity of the management to persist with a player who just hasn’t looked the part. No top order batsman in atleast last 20 years of Indian cricket has played these many tests with such a low average. His inclusion is ….