PRIMAVERA
A portrait by Michal Chelbin featuring Global Brand Ambassador #Jin from @bts_bighit.
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#GucciPrimavera#BTS
Arirang by BTS is the best selling album of 2026 so far, with over 14.4 million units, according to chartmasters.
No other album has surpassed 6 million units this year yet.
Paul Tollett, CEO of GoldenVoice and co-founder of Coachella, has personally visited BTS comeback performance at Gwanghwamun Square in March.
The cancellation of BTS appearance is reportedly described as a "painful blow when looking at recent figures in the global concert market", as they "have already far surpassed the impact of large-scale festivals involving multiple lineups"