Could ChatGPT become more important to your business than Google?
OpenAI just announced Businesses in ChatGPT, allowing eligible businesses to claim their profiles, manage their information, and gain insights into how people discover them through AI.
I think this could be a pretty big deal for small businesses.
Think about how people traditionally find a local business. They search Google, browse a few websites, read some reviews, and compare their options.
Now imagine someone asking ChatGPT, "Can you recommend a reliable IT company in Albuquerque that works with small businesses?"
Instead of scrolling through search results, they're having a conversation, asking follow-up questions, and getting help making a decision.
That's a fundamental shift in how customers might discover businesses.
I'm not suggesting Google Business Profiles are going away. They're still incredibly valuable. But I wouldn't be surprised if having an accurate, discoverable presence in ChatGPT eventually becomes just as important, if not more so.
We're still early in this transition, and claiming a profile doesn't guarantee your business will be recommended.
But if AI is becoming part of how customers make purchasing decisions, businesses need to start thinking about their visibility beyond traditional search.
My question for other business owners: Have you considered what happens when someone asks ChatGPT to recommend a business like yours?
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