Kirk Perry

Senior Experience Strategist & Design Systems Leader · Ex-Meta · Founder, BNA72 · 20+ years building AI-native products and experience systems at scale

[Kirk Perry @iamkirkperry]

The cheapest model that clears your bar is the right one. The deepest is only worth its price when it carries the deepest layer of you.

That layer is what I build at BNA72.
What’s the most ambitious thing you’d trust AI with right now?

[Kirk Perry @iamkirkperry]

You don’t kill an ant with an atomic bomb.

Everyone’s reaching for Fable this week. But the biggest model is rarely the right one.

Claude is a lineup, not one model. How to match the model to the job, and feed each the right layer of you:

[Kirk Perry @iamkirkperry]

The pattern:
Each step up the model ladder asks for a step up your context stack. Instructions, then facts, then standards, then judgment.
A better model raises the ceiling. Your context decides how close you get.

[Kirk Perry @iamkirkperry]

The gap between those who have and those who don't isn't luck or resources. It's the radius of self-belief. Some people's conviction is strong enough to bend external reality. Others can only influence themselves.

[Kirk Perry @iamkirkperry]

My secret weapon is an argument I stage on purpose, in two voices, against every idea I have.

One voice believes it completely and makes the strongest case it can. The other exists to kill it. Running both in your own head is useful and expensive: either you fall in love with your own reasoning, or you shred the idea and your confidence with it.

So I wrote the habit as a Claude skill my AI runs for me.

The Believer opens fully committed. The Breaker opens with no softening. Then they have to answer each other: restate the other side's strongest point sharper than it was said, meet it with new material, concede nothing. It ends when neither side has anything new. The verdict is scored by what survived.

An argument nobody has answered is a speech. An argument that survived its strongest rebuttal is evidence.

DM me "Breaker" and I'll send you the skill.

[Kirk Perry @iamkirkperry]

Context and subtext are the only inputs that compound over time with AI. Everything else is a prompt. Invest in what scales.

[Kirk Perry @iamkirkperry]

Ready to uncover the REAL you? No boxes. No labels. Just clarity, authenticity, and your unique blueprint for success. Take the anti-personality test now and transform your future 👉 [link to test] #personalitytest #authenticity #success 🧵 (8/8)

[Kirk Perry @iamkirkperry]

Ever feel like personality tests slap a label on you and leave you feeling...flat? 🫠 You're not alone. Most assessments are one-size-fits-all, boxing you in instead of revealing who you truly are. But what if there was a test that did the opposite? 🧵 (1/8)

[Kirk Perry @iamkirkperry]

Stop building your brand on guesswork. Your ideal clients are waiting for the REAL you. The world doesn’t need another copy—it needs YOUR originality. Take the anti-personality test and start standing out today. 💼✨ 🧵 (7/8)

[Kirk Perry @iamkirkperry]

Creative people... How do you get anything done when you have so many ideas? I have started focusing on collaborations but still cannot find the right balance. Do you think letting some of those great ideas die to feel better about yourself is best? #Creatives #Entrepreneurship

[EC ∅ 🧸🎭🦉 @_matt_ec]

ICYMI! We're doing a giveaway LIVE in the Twitter space! 50 we'll give 1st & 100 we'll give the 2nd!
RT THIS POST! Winner must be in the audience! #AINIGHTBIRDS #AINB @ainightbirds 🦉🎉🚀
https://t.co/zkEDyTbl0S