Krisette Lim

🏌🏻‍♀️Mom | SEO Content Marketing Consultant | Content Coach & Mentor | Creator | Speaker | Championing Mental Health in SEO & Content Marketing ✨

[Krisette Lim @iamkrisettelim]

How to do a content refresh with old posts so you can rank them again and get them cited on AI overviews and LLMs?

This will take less than 90 seconds of your time.

Comment REFRESH and I'll send this to you. 🤎

[Krisette Lim @iamkrisettelim]

30 days of sharing what I know. If any of this resonated, here's what I can help with:

→ SEO content strategy
→ Content systems & automation
→ Landing page optimization
→ Link building campaigns

DM me or check the link in my bio. Let's build something that compounds.

[Krisette Lim @iamkrisettelim]

Your content strategy should answer:

Who are we writing for? What do they need at each stage? And how does every piece connect?

If you can't answer that, you don't have a strategy — you have a blog.

[Krisette Lim @iamkrisettelim]

3 things I'd tell someone starting in SEO today:

→ Learn search intent before you learn tools
→ Write for humans, optimize for Google
→ Build relationships, not just backlinks

The fundamentals haven't changed. The noise has.

[Krisette Lim @iamkrisettelim]

Faith shapes how I approach business.

Stewardship over hustle. Serving over selling. Long-term integrity over short-term gains.

What values drive your work?

[Krisette Lim @iamkrisettelim]

What separates a ₱50k/month freelancer from a ₱200k/month consultant?

Systems. Positioning. And the confidence to say "here's what you actually need" instead of "what do you want me to do?"

[Krisette Lim @iamkrisettelim]

Landing page truth: Your headline has 3 seconds.

If it doesn't clearly state the outcome, the visitor is gone.

Clever wordplay loses to clear value propositions every time.

[Krisette Lim @iamkrisettelim]

Seeing more brands invest in content ecosystems (blog + newsletter + social + podcast) rather than single channels.

The compounding effect is real.

Who's doing this well right now?

[Krisette Lim @iamkrisettelim]

AI tools I test every week keep improving. But the gap between "AI-generated" and "AI-assisted" is where real professionals live.

One replaces thinking. The other enhances it.

[Krisette Lim @iamkrisettelim]

Every email sequence I build follows one rule: give before you ask.

The first 3 emails should make someone think "this person gets me" before you ever pitch.

[Krisette Lim @iamkrisettelim]

The difference between a freelancer and a strategist:

A freelancer writes what you ask for. A strategist tells you what you should be asking for — and why.

[Krisette Lim @iamkrisettelim]

Just wrapped a content strategy sprint for a SaaS client.

Result: a 90-day roadmap covering 40+ pieces, full keyword mapping, and an internal linking blueprint.

This is what I do — DM me if your content needs a system behind it.

[Krisette Lim @iamkrisettelim]

My content audit process (steal this):

1. Export all URLs + traffic data
2. Categorize: keep, update, merge, delete
3. Prioritize updates by traffic potential
4. Rewrite and re-optimize
5. Track results for 90 days

Most sites have 30%+ dead weight content.

[Krisette Lim @iamkrisettelim]

Unpopular opinion: You don't need a massive following to get clients.

You need 100 people who trust you deeply.

Build for depth, not width.

[Krisette Lim @iamkrisettelim]

Reading a lot about communication psychology lately.

The best copywriters aren't great writers — they're great listeners.

What book changed how you think about persuasion?

[Krisette Lim @iamkrisettelim]

If you're doing SEO without understanding search intent, you're just guessing with keywords.

Every piece I create starts with one question: what does the person typing this actually need?

[Krisette Lim @iamkrisettelim]

Working from the Philippines while serving global clients taught me:

Time zones are a feature, not a bug.

My deep work happens while clients sleep. Deliverables land in their inbox by morning.

[Krisette Lim @iamkrisettelim]

The conversation around AI content detection is getting louder.

My approach: write with AI, edit like a human, publish what you'd be proud to put your name on.

Authenticity isn't about the tool — it's about the intention.

[Krisette Lim @iamkrisettelim]

Systems I can't work without:

→ Google Sheets for content calendars
→ Zapier for cross-platform automation
→ Surfer SEO for on-page
→ Ahrefs for research
→ Canva for visuals

Tools don't build the strategy. But they make a good strategy scalable.