Luke Carter

Senior at Southern Methodist University | #SportsBiz | Sponsorship Acquisition | Digital Marketing | Financial Management | Family Man | H-town proud

[Luke Carter @iamlukecarter]

Very interesting news here. This is the first NIL deal that will give someone equity. I wonder how Paige Bueckers is going to market this league, and if she will forgo the WNBA to play in this league when she is done with college. #SMUAPSM4373

[Front Office Sports @FOS]

Paige Bueckers has signed an NIL deal with Unrivaled that will give her equity in the new 3-on-3 women’s basketball league—a first for a current college athlete.

@mgfleming12 with more details ⬇️

[Luke Carter @iamlukecarter]

With the Olympics being this year, a lot of eyes will be on Team USA to see how they do. With lots of eyes, this means lots of ads, which leads to lots of ad sales. We can see this with NBC set to surpass a record $1.25 billion in ad sales. #SMUAPSM4373

[Front Office Sports @FOS]

NBCUniversal says it will surpass a record $1.25 billion in ad sales tied to the Paris Olympics, the most ever in its coverage of the games.

@colincsalao on what's driving the surge ⬇️

[Luke Carter @iamlukecarter]

With Lewis Hamilton joining Ferrari next year, current Ferrari driver Carlos Sainz decides to sign with Williams. This is a major signing for Williams, obtaining one of the best drivers on the grid and winner of the 2024 Australian Grand Prix #SMUAPSM4373

[Formula 1 @F1]

BREAKING: Carlos Sainz to join Williams Racing from 2025

#F1

[Luke Carter @iamlukecarter]

I wonder why both Louisiana and Massachusetts do not allow betting on judged events. Very disappointing if I happened to live in one of those two states and wanted to bet on these events. #SMUAPSM4373

[Front Office Sports @FOS]

The Paris Olympics are set to be the most heavily-bet in the U.S.—but some of the more popular events are off the board in two states with legal betting:

Louisiana and Massachusetts don’t allow betting on judged events, like gymnastics, surfing, and others.

More ⬇️

[Luke Carter @iamlukecarter]

Very interesting article. Wonder how the WNBA will maximize their new media rights deal. #SMUAPSM4373

[Front Office Sports @FOS]

The WNBA's $2.2 billion media rights deal will pay out $200 million per year—more than tripling the league's revenue.

We're entering what might just be the most important stretch in the history of the WNBA, writes @colincsalao ⬇️

[Luke Carter @iamlukecarter]

@owenzarnick Great stuff Owen!!

[Luke Carter @iamlukecarter]

Brunson taking a pay cut helps the Knicks by freeing up money to sign more talented players, making the team stronger overall. This move shows Brunson's dedication to the team's success and encouraging others to work together towards their goal of winning the finals. #SMUAPSM4373

[Front Office Sports Tonight @FOSTonight]

Jalen Brunson’s extension with the Knicks gave the team a $100M discount to stay competitive.

Josh Hart called for a statue to be built in Brunson’s honor.

@jalenbrunson1 and @joshhart joined us prior to the announcement to talk NBA media rights, their podcast, and more ⬇️

[Luke Carter @iamlukecarter]

With the Lakers selecting Bronny James with their 55th pick in the NBA draft, it will be very interesting to see how the Lakers will market this, considering this will be the first time we have a son and father duo in the NBA #SMUAPSM3340

[Front Office Sports @FOS]

Bronny James is a Laker.

He still needs to sign a contract with the franchise, and his father could opt out of his $51.4M player option and become a free agent as early as Saturday.

But the path is set for the duo to make history—so what's next? ⬇️

[Luke Carter @iamlukecarter]

Very interesting trade here to kick off the NBA off-season. The New York Knicks acquiring Mikal Bridges, the Knicks go more and more into their "Villanova" era, with Josh Hart, Jalen Brunson and Donte DiVencenzo. Very interesting to see how New York will market this. #SMUAPSM3340

[Adrian Wojnarowski @wojespn]

BREAKING: The Brooklyn Nets have agreed in principle on a trade to send F Mikal Bridges to the New York Knicks for Bojan Bogdanovic, four unprotected first-round picks, a protected first-round pick via Bucks, an unprotected pick swap and a second-rounder, sources tell ESPN.

[Luke Carter @iamlukecarter]

With the recent hiring of JJ Redick for the Lakers, I wonder if JJ’s proven basketball IQ can help the lakers return to their championship days. Very interesting hiring considering this will also be his first head coach job in any high competition league. #SMUAPSM3340

[Front Office Sports @FOS]

Since retiring after the 2021 season, JJ Redick built an all-new, lucrative career as a studio analyst, then game analyst and podcast host.

Yet, Redick seemed to take a swipe at the legions of sports media talkers who’ve debated his hiring by the Lakers, @MMcCarthyREV writes ⬇️

[Luke Carter @iamlukecarter]

With the decision the leave Caitlin Clark off the
USA women's basketball team, I wonder how will the ratings be effected by this decision. I feel like this was a missed opportunity for bigger ratings and more eyes on women's sports. #SMUAPSM3340

[Front Office Sports @FOS]

Among the many upset over Caitlin Clark being left off Team USA's roster has to be NBC Sports—which could've cashed in with big ratings, says @MMcCarthyREV.

Ditching Clark is a "short-sighted business decision," warned one TV exec.

Story ⬇️

[Luke Carter @iamlukecarter]

With the NBA trying its first year of the 65-game participation policy, I wonder if putting a policy for games being played to earn things such as awards, bonuses, etc has a correlation with injuries during the postseason. Very interesting article. #SMUAPSM3340

[Front Office Sports @FOS]

Adam Silver is happy with the NBA's 65-game participation policy for players to be eligible for awards.

Though injuries caught up to some stars by the playoffs, Silver says it was nothing abnormal:

"We’re constantly studying it... We had a decrease in injury in star players."

[ᵂᴵᴸᴸ @BiasedHouston]

James Harden was crucified so Luka Doncic could have this Finals run.

[Luke Carter @iamlukecarter]

@BiasedHouston That was definitely not a fumble such home cooking is crazy

[NBA Memes @NBAMemes]

The 2018 Rockets would have been NBA champions any other year without KD on the Warriors…

Most underrated team of all time

[Adrian Wojnarowski @wojespn]

ESPN Sources: Ime Udoka has agreed to a deal to become the next Houston Rockets coach.

[Jabari Smith Jr @jabarismithjr]

H TOWN!! WHATS GOOD!!! Lets get it

[Luke Carter @iamlukecarter]

🐎

[ESPN @espn]

UPSET ALERT IN DALLAS 🚨

SMU TAKES DOWN NO. 6 HOUSTON 😱

[DRUSKI @druski]

God is Amazing

[Adrian Wojnarowski @wojespn]

The Rockets long expected Jalen Green to be awaiting them at No. 2, and he's there: They think he's going to be a star for them.