He knew why he wanted to sit at the table, and the NFL knew what bringing him in could accomplish. If Black people aren’t seated in rooms where decisions affecting a league made up largely of Black players are discussed, how exactly are we supposed to influence change?
It’s been years of unprecedented change not only in entertainment but the 2019 partnership explicitly included strengthening the league’s social justice work through Inspire Change and this is alongside the work he was already doing through REFORM Alliance.
We listen to preachers and motivational speakers all the time screaming about opportunities, how to spot them, go for them, seek them etc why is it a problem here??? You expect him to fold his hands and just be a Super Bowl act for a year? And before you come here with another fake news: this deal was signed in 2019, 🧢 was kneeling in 2016, by 2018, everything has died down and almost back to order except few meetings still being held, 🧢 was no longer in the league. I don’t see any conflict of interest but let’s all be obtuse because it’s Jay z and not one of those messy old fools like 50cent
🚨 NEW: In @FortuneMagazine interview, Grace Ray and Tina Knowles are giving a deeper look into how CÉCRED operates behind the scenes, including why Beyoncé chose to fully fund the company herself.
Grace revealed that at one point, a potential investor questioned how much CÉCRED was spending on R&D. But because Beyoncé funded the company herself, the company wouldn’t be “beholden to an outside investor’s agenda.” She didn’t have to cut back or change course to satisfy outside investors.
A few other gems from the interview:
• CÉCRED has now won 89 beauty industry awards (at the time of this interview)
• Products are tested across different hair textures
• Tina has been visiting London salons and personally introducing stylists to CÉCRED
• Customer behavior has helped inspire new products, including the Lash & Brow Builder
Tina also explained why Beyoncé isn’t used as the face of CÉCRED’s advertising, “Our customers have sold the brand for us.”
Beyoncé's celebrity may have given the initial buy-in for fans/consumers, but the QUALITY is what has made return life-long customers and has led to this and future expansions.✨
🔗https://t.co/r9bBzxn7K8
When looking for your blush shade, they actually tell you to put some pressure on your fingertips and compare the resulting hue to blush shades because it’s supposed to be your perfect match. So what you’re saying is that the colour from blood flow beneath her skin matches the flush on her face, just like a natural blush would? This type of hate must be a sickness lmaooo. 🤣🤣
🚨 NEW: CÉCRED sold through Space NK’s entire WEEK-ONE sales forecast by 1PM on launch day. 🇬🇧
And it didn’t stop there.
Just one day after CÉCRED officially entered UK + Ireland retail, @SpaceNK says CÉCRED has become the biggest brand launch in the retailer’s history.
According to new launch-day data, demand started showing up almost immediately. Searches + sales were already surging by 8:30AM, with thousands of customers shopping across Space NK stores and online.
By 1PM, CÉCRED had already generated the sales Space NK projected for its entire first week.
The brand ultimately went on to break Space NK’s previous launch-day performance record for a new brand.
And we already have the early product leaders:
🥇Restoring Hair & Edge Drops
🥈Temple Oud Hair Perfume
Space NK Haircare Director Sophie Wayman described the demand as “truly unprecedented,” while Cécred CEO Grace Ray says the record reflects the community the brand has built globally.
The context makes this even crazier:
CÉCRED entered the UK through 90 Space NK stores across the UK + Ireland, its first physical retail expansion outside the U.S.
A full week’s sales forecast by 1PM.
Biggest new-brand launch in Space NK history.
And this is CÉCRED’s FIRST international retail market.
🔗https://t.co/HBIsG6ScRu
I want to see one of my favourite artists in London this November. But I don’t know if it’ll be worth it if they’re going to lip-sync most of the night. Decisions, decisions 🤔
The company who designed the CÉCRED X SPACE NK pop-up also designed CÉCRED’s Restoring Lash & Brow Builder mailer. They’ve worked on a few fun projects https://t.co/8Zp9HwHfyY