Princess Doo Agbadu

Global Speaker, Environmental, Social & Governance (ESG) Consultant
Creating Sustainability Mindset
🫶13+ years of Leadership & Social Impact: @esteemedhub

[Princess Doo Agbadu @iamprincessdoo]

"how do we become sustainable"?
#ESGFriday #ESGAfrica #DIICI

[Princess Doo Agbadu @iamprincessdoo]

If your ESG report disappeared today, would your business still look sustainable?

Not the PDF. The actual business.
Nigeria's new reporting rules are pushing companies toward real evidence, not paperwork. Investors are already reading risk data before they read your pitch.

[Princess Doo Agbadu @iamprincessdoo]

At DIICI, we don't help businesses write better reports. We help them become businesses that don't need the report to prove they're real.

From reporting → performance.
From promises → proof.

What would change if you stopped asking "how do we look sustainable" and asked

[Princess Doo Agbadu @iamprincessdoo]

Your ESG report isn't your sustainability. It's your receipt.

[Princess Doo Agbadu @iamprincessdoo]

4:
Your dreams are closer than you think.
Future you is counting on present you to keep going.

Drop "IMPACT" if you're ready for your next chapter.

The best is yet to come.
#doosugh
#diici
#doosughinstitute
#womeninesg

[Princess Doo Agbadu @iamprincessdoo]

3:
This Institute exists because YOU demanded change, impact, and purpose-driven leadership.

The plot twists were real. The growth undeniable. The impact just beginning.

Don't quit on the version of yourself that's still becoming. Your doors are about to open.
#diici #esg

[Princess Doo Agbadu @iamprincessdoo]

2:
What started as a whisper became a movement. What felt like risk became testimony.

To 40,000+ souls who joined our 30-day ESG Challenge – you made history with us. You showed up, engaged, transformed.

#DoosughInstitute #ESG #Impact #leadershipactions
#diici

[Princess Doo Agbadu @iamprincessdoo]

If January Doosugh met September Doosugh.
she wouldn't believe it

The doors.The impossible made possible.The courage to birth something new

A thread on transformation, gratitude,& what's next

One major highlight? Launching the Doosugh International Institute of Change & Impact

[Princess Doo Agbadu @iamprincessdoo]

🇰🇪 Kenya renewables → 15,000+ jobs

4/4
YOUR MOVES:
✓ Track ONE sustainability metric for 30 days
✓ Find 5 like-minded business owners
✓ Frame ESG asks in economic benefits

FREE Policy Influence Toolkit coming to help u change the game!

#doosughinstitute #PolicyInfluence

[Princess Doo Agbadu @iamprincessdoo]

3/4
= Movement that reached Parliament

3: SPEAK THEIR LANGUAGE
Not "save the planet" but "2,000+green jobs + $4.2M healthcare savings." Politicians love profitable policies!

6 REAL WINS:
🇷🇼 Rwanda's plastic ban → $67M+ eco-tourism
🇳🇬 Nigeria's gas reduction → $2.3B savings

[Princess Doo Agbadu @iamprincessdoo]

2/4
Her secret? A simple 3-step policy playbook

1: DATA IS UR SUPERPOWER
Wanjiku documented how plastic reduced tea yields by 23% +contaminated H20 sources.Numbers don't lie 2 policymakers!

2: BUILD UR TRIBE
847 farmers+12 environmental groups+3 journalists =

#ESg

[Princess Doo Agbadu @iamprincessdoo]

DAY 25: FROM BOARDROOM TO BALLOT BOX - When One Voice Changes Everything

Meet Wanjiku Kabira from Kenya. In 2019: small-scale tea farmer watching plastic destroy her community's water. Today: architect behind Kenya's world-leading plastic ban that saves 18 MILLION bags monthly

[Princess Doo Agbadu @iamprincessdoo]

5/5
🇳🇬 Nigeria's gas flaring reduction→$2.3B savings
🇰🇪 Kenya's renewable energy →15,000+green jobs

Policy advocacy WORKS!
Ready to influence policy in your sector?

Coming soon: FREE toolkit with email templates, coalition builders,ROI calculators & success trackers.
#esg

[Princess Doo Agbadu @iamprincessdoo]

4/6
STEP 3: SPEAK THEIR LANGUAGE
Instead of "save the planet," she spoke economics: "This creates 2,000+ green jobs and saves healthcare $4.2M annually."
Your move: Frame ESG asks in economic benefits

REAL AFRICAN POLICY WINS:
🇷🇼 Rwanda's plastic ban→ $67M+ eco-tourism revenue

[Princess Doo Agbadu @iamprincessdoo]

3/6
STEP 2: BUILD YOUR TRIBE
She connected with 847 farmers, 12 environmental groups, and 3 journalists. Alone = noisy. Together = movement that reached Parliament.

Your move: Find 5 like-minded business owners in your sector.

#doosughinstitute
#PolicyMatters

[Princess Doo Agbadu @iamprincessdoo]

2/6
STEP 1: DATA IS YOUR SUPERPOWER
Wanjiku documented how plastic waste reduced her tea yields by 23% and contaminated 3 water sources. Numbers don't lie to policymakers.

Your move: Track ONE sustainability metric for 30 days.

#doosugh #BusinessForGood #AfricaRising #ESG

[Princess Doo Agbadu @iamprincessdoo]

Day 24: When One Voice Changes Everything

Meet Wanjiku Kabira from Kenya. In 2019, she was a small-scale tea farmer. Today? She's the architect behind Kenya's plastic ban policy that saves 18 MILLION plastic bags monthly!

Her 3-step playbook below

#AfricaRising #ESG

[Princess Doo Agbadu @iamprincessdoo]

5/6
TODAY'S ESG CHALLENGE:
What's ONE sustainable tourism idea from your hometown that ticks all three ESG boxes? Drop it below!

Free Tourism ESG Toolkit in bio!
#esgleaders

[Princess Doo Agbadu @iamprincessdoo]

4/6
My ESG warriors - 23 DAYS STRONG! Your commitment mirrors Sarah's dedication to responsible tourism!

New joiners,welcome to the movement proving Environmental, Social, and Governance excellence = profitable African businesses!
#doosughinternationalinstituteofchangeandimpact

[Princess Doo Agbadu @iamprincessdoo]

3/6
But here's what makes me emotional... Sarah's 8-year-old daughter now says "I want to show the world how beautiful Ghana is" instead of "I want to leave Ghana."

THIS is how ESG principles create generational change through sustainable tourism!