Robert Smart

I build growth-driven Webflow sites for SaaS using smarter UX. Now building @TryClickk to help creators grow through interactive video.

[Robert Smart @iamrobertsmart]

How long did it take you to go from your first paying SaaS client to the next?

[Robert Smart @iamrobertsmart]

So Reddit seemed to have shadow banned my account. I have been trying to get it back for weeks now. Anyone experienced this? I am a little bit frustrated about this.

[Robert Smart @iamrobertsmart]

So I have been pushing to get some leads in for https://t.co/0o6i9FxQ23 and yesterday finally got our first two. That's a sweet feeling I tell. All through cold outreach via Instagram.

[Robert Smart @iamrobertsmart]

So I started reaching out to some of my old clients who runs agencies. Figured out that they might have clients who go make use of our product https://t.co/U8PfTaWx6X. Hopefully this will turn into some warm leads for us

[Robert Smart @iamrobertsmart]

So I have been working on another app which will hopefully be launching soon on the App store. But While I am waiting I thought that I might as well build out the web version of the app in much more detail.

[Robert Smart @iamrobertsmart]

So I have been working on a new app over the last few weeks. First app that I am loading up onto Google Play Store. Now the wait begins. How long does it usually take?

[Robert Smart @iamrobertsmart]

So my Reddit account got Shadow banned. Not even sure what I did wrong anyway. Anyone experienced this? If so, how did you get your account unbanned?

[Robert Smart @iamrobertsmart]

So last night I tried to use AI to quickly create a collage for me of some photos my wife sent me because I was just tired and didn't want to do anything. I wasted like 30 minutes trying to get this thing to do what I want it to do. I ended up doing it myself 🤦

[Robert Smart @iamrobertsmart]

So something unexpected happened recently.

We've been putting a lot of effort into our AEO strategy for https://t.co/rjGfo7eVFq over the past few weeks. Publishing content across multiple platforms, getting mentioned in forums, building out our site structure properly.

Then all of a sudden we started seeing a wave of bot signups hitting our registration page.

My first reaction was irritation. But then I started wondering if this is actually a weird indicator that something is working. Like bots don't waste time on sites with zero footprint. They follow signals.

Has anyone else experienced this after ramping up their content distribution and AEO work? Is this just a side effect of getting more visible or is there something specific that tends to trigger it?

Also curious whether this is worth worrying about from a data cleanliness perspective or whether it's just noise to filter out and move on from.

[Robert Smart @iamrobertsmart]

Just hate it when a supposedly quick project turns into a 3/4 week project. And this is just to get beta testers to test out the product 🤦‍♂️

[Robert Smart @iamrobertsmart]

We've been implementing AEO for https://t.co/rjGfo7eVFq for a while now. Here's an honest account of what we've actually done.

No dramatic results to report yet. Just real work and early signals.

Because that's where most businesses actually are with AEO right now. In the trenches figuring it out. Not celebrating 10x growth from it.

Here's what the implementation has actually looked like:

Schema markup. Organisation schema, FAQ schema, structured data across key pages. Telling AI engines exactly who we are, what we do, and who we serve. Not just hoping they figure it out.

FAQ sections built around real questions. Not generic ones. The actual questions prospects ask before they decide to work with us. Written as clear direct answers, not marketing copy.

LLM.txt file. Similar concept to robots.txt but for AI crawlers. A file that tells AI tools what content on your site is most important and how to interpret it. Still an emerging standard but worth implementing early.

Content structure. Rewriting pages so they lead with direct statements instead of vague impressive-sounding headlines. Making it easy for AI to retrieve and cite specific information.

Presence across platforms AI pulls from. Reddit, LinkedIn, X. Not just posting for humans. Creating content that AI tools index and reference when forming recommendations.

What we're seeing so far:

Consistent traffic. A position 3.8 average in Search Console across roughly 6 months. Some growth visible in recent weeks since we started pushing harder.

Is it dramatic? No. Is it compounding? That's the bet we're making.

AEO isn't a quick win. It never was. Neither was SEO in 2010.

The businesses that started early with SEO didn't see overnight results either. They just had a head start when everyone else caught up.

That's the play here.

[Robert Smart @iamrobertsmart]

So yesterday I launched an app I was working on for the last few months for our church and was able to get our first 7 users signed up within a few hours which I am super excited about. I've launched it with a controlled beta group which is awesome! Hoping to get some great feedback and improve it before I launch it into the world.

[Robert Smart @iamrobertsmart]

So I am trying out a new strategy to help us get cited more by AI for https://t.co/rjGfo7eVFq. I am actually typing into AI the problems users might be searching for and seeing what results come up. Based on the results I have some content to write about. Will see in the next few months what the results will be like

[Robert Smart @iamrobertsmart]

So I've spent the day researching AEO and how we can get cited by AI platforms. Actually learnt quite a bit. Now ready to implement some of my learnings for https://t.co/U8PfTaWx6X

[Robert Smart @iamrobertsmart]

Just shipped one of the more challenging Webflow builds we've done recently.

Pipeline Professional Services is live.

From the outside it looks clean and polished. Dark navy, purple gradients, fluid shapes throughout.

What you don't see is what went into building those shapes.

The design used custom curved layouts where elements needed to animate inside the shape boundaries. Getting that right in Webflow required some creative solutions on the backend. Not the kind of thing you just drag and drop.

But we got there.

The other challenge was making it future-proof.

The client didn't just want a website. He wanted to own it after handoff.

That meant building a full component library he could use to spin up new pages himself. Clean CMS structure. Modular sections he can drag, drop, and publish without touching a developer.

That's always the goal for us. Build it once, build it right, and make sure the client never feels dependent on us for day-to-day updates.

Really happy with how this one came out.

Check it out at https://t.co/DzlDQHmYZk

--

Building Webflow sites that clients can actually own. Let's talk if you need a site that works for your team long after launch.

[Robert Smart @iamrobertsmart]

61 views. One lead. One potential sale.

Most people hear that and think the numbers are too small to matter.

For a realtor it only takes one buyer to sell a house. The question is not how many leads you generate. It is how warm they are when they arrive.

We ran a real test with Justin Jarboe of The Jarboe Group. Two social posts, a home tour video built on Clickk, and interactive offers placed at specific timestamps inside the video. The full story is on our blog.

https://t.co/BqmfQsNbGh

[Robert Smart @iamrobertsmart]

Last week I had to choose between fixing bugs and helping my son study for a test.

I chose both.

I was building an app for our church. My youngest needed help prepping for a Friday test. And the code was broken.

Old me would have told him to wait. "Give me 20 minutes to fix this, then I'll help you."

Instead, I gave Claude Code a few prompts to fix the bugs and walked away.

I sat with my son. Helped him study. Actually paid attention.

And every few minutes, I'd glance over and see Claude working through the code. Fixing things. Testing. Moving forward.

I just had to press a button here and there.

That moment hit me hard.

This wasn't about productivity or shipping faster.

It was about getting time back.

Time I wouldn't have had if I was hunting through code trying to figure out what broke.

Look, I know vibe coding isn't always the right approach. I get the arguments against it. Code quality matters. Understanding your codebase matters.

But in that moment, for a church app I'm building on the side while trying to be present for my kid?

It worked.

And honestly, that's what matters most to me right now.

The app got fixed. My son was ready for his test. And I didn't have to choose between the two.

What's your experience been with Claude Code or vibe coding in general?

[Robert Smart @iamrobertsmart]

One of our early beta testers just got their first lead at 61 views.

The industry standard is somewhere between 1,700 and 3,000 views before most creators see their first lead from video.

61 views.

That's not a rounding error. That's what happens when the offer meets the viewer at the right moment instead of hoping they remember a link in bio after the video ends.

This is exactly what we built https://t.co/pKVlGmcXFG to do. And seeing it work in the wild, that feeling is something else. Validated doesn't even cover it.

[Robert Smart @iamrobertsmart]

YouTube made 31 billion dollars last year keeping people on YouTube. You made a video hoping they would leave and visit your course page. That is the whole problem right there.