Robert Vîja

AI search, SEO, and the business of running a marketing agency. Co-owner of difrnt. (13 people, Bucharest). Co-founder of

[Robert Vîja @iamrobertvija]

Disney is counting Google traffic as ChatGPT traffic. It's human error.

The ?utm_source=https://t.co/1XriMrbnXN URL canonicals to itself, plus all 20 hreflang alternates.

Test yours: add ?query=randomjunk, inspect, Ctrl+F canonical. If you find randomjunk in code, fix it!

[Robert Vîja @iamrobertvija]

Got offered a free air fryer to sit through a 30 minute SaaS demo.

The air fryer has terms. Qualification review. Must complete the demo in 30 days. I pay the import duty.

GEOflux just sends agencies 7 days of real AI visibility data on their own client. No terms. Free.

[Robert Vîja @iamrobertvija]

The report is about them, not us. Nobody refuses two minutes when you're holding something with their own name on it.

[Robert Vîja @iamrobertvija]

If you sell SaaS at corporate events, build the demo before you arrive.

We pulled the sponsor list, ran every one of them, and walked up with the report already made. Two minutes, free.

Most gave us their contact info and booked a real demo later.

[Robert Vîja @iamrobertvija]

Startup founders (bootstrap) in a nutshell. Building https://t.co/Wiy8pwzuMD in the public. #marketing #socialmedia #seo #startup #iamrobertvija

[Robert Vîja @iamrobertvija]

For ten years I paid publishers to place links and skip the brand name.

Now the brand name is the whole point and the link is almost decoration.

Same budget. Inverted job.

[Robert Vîja @iamrobertvija]

Backlinks got you ranked. Mentions get you recommended.

Ask any AI where to buy the best [your product]. It'll name brands, then name its sources.

Those sources are your target list. It's the cleanest link brief anyone's ever handed you, and it's free.

[Robert Vîja @iamrobertvija]

An AI told a candidate not to apply to my client.

It pulled from Glassdoor reviews nobody in marketing had ever read.

Your employer reviews are recruitment marketing now. And brand marketing. And sales enablement.

Test it: ask any AI whether someone should work at your company

[Robert Vîja @iamrobertvija]

@lightspeedvp Congrats to @lightspeedvp. Looking forward to see what else they can build.

[Robert Vîja @iamrobertvija]

Full version, with the math: https://t.co/0A02wW8roy

[Robert Vîja @iamrobertvija]

You should have an unlimited budget for ads.

Find out what a customer costs you right now, and the most you could pay and still make a profit.

Until you hit that second number, a spend cap is just a feeling.