If I were marketing a furniture business…
I wouldn’t sell sofas.
I’d sell comfort.
I wouldn’t sell dining tables.
I’d sell family moments.
People rarely buy products.
They buy the life they imagine with them.
That’s where great marketing starts.
Most business owners don’t need more followers.
They need more customers.
A business with 500 followers and 20 paying customers is doing better than a business with 10,000 followers and no sales.
Focus on revenue, not vanity metrics.
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