Prosper Norbert

Building @normrift → an African challenger beverage brand.

Tweets on Consumer psychology, brand strategy & business startup lessons.

[Prosper Norbert @iamthenob]

Alex Hormozi's advice doesn't work.

For African businesses.

Is what people say after copying tactics instead of understanding principles.

Principles are universal.

But distribution, buying power, & Infrastructure isn't.

Here are 7 Hormozi ideas I'd adapt for African markets:

[Prosper Norbert @iamthenob]

He said I suck. But I beat him to it cos I know I suck. The difference is that I'm willing to suck long enough till I suck less, or prolly never suck again, if that's attainable.

[Prosper Norbert @iamthenob]

I used to wonder why everyone said building a business was hard. Like, how hard could it possibly be? Then I started building a startup.
I'm crazed, y'all. Lol.

[Osaretin Victor Asemota @asemota]

A society where you cannot be successful, and everyone is at peace with it without you hiding your successes, is not a good society. That is largely the Nigerian society. You remain a target for trying to live an above-average life. It is not life; you don't owe extortionists.

[Prosper Norbert @iamthenob]

I spoke to a stranger in Igbo today, and he said I sounded bland, like someone who hadn't grown up speaking the language. I felt insulted and embarrassed. I didn't like it.

Aside from the few times I've spent days or months in other states, I've lived in the East all my life.

[Prosper Norbert @iamthenob]

I spoke to a stranger in Igbo today, and he said I sounded bland, like someone who hadn't grown up speaking the language. I felt insulted and embarrassed. I didn't like it.

Aside from the few times I've spent days or months in other states, I've lived in the East all my life.

[VT @VusiThembekwayo]

Unpopular Truth:

There is an income level that is not solely determined by working hard.

It depends on the job you do, the country you work in, the organisation you belong to, your position within that organisation, and who decides your salary.

And (this is the part that bites the most) who you know and who knows you.

VT

[Prosper Norbert @iamthenob]

@libsoftiktok He's mentally ill. He doesn't need jail. Get him to a psychiatrist.

[aether @bluewdrift]

I'm 37. Instead of regretting that I can't wake up age 18 again, I pretend to myself that I'm 90 and I've woken up age 37 again, and that I get to magically, wonderfully have the next 50 years again.

[Prosper Norbert @iamthenob]

@albysjourney Mine knows not how to use a computer even.

[Prosper Norbert @iamthenob]

@Jessseglee Someone shared a post on LinkedIn bout this. Paying for LinkedIn premium to see who viewed your profile, when those you paid to see paid not to be seen.

[Prosper Norbert @iamthenob]

@_sgarbini Happy birthday, Daniele.

[Prosper Norbert @iamthenob]

@garyvee You only get to live once. Heck! Make it count.

[Prosper Norbert @iamthenob]

@valuetainment Ridiculous. That's meant to be the job of their country's taxman.

[Prosper Norbert @iamthenob]

Yesterday, I finished a classic by Sandra Brown called Ricochet. I'm still in awe how these books are written. Fiction will always be my go to for leisure.

[Prosper Norbert @iamthenob]

A company is built twice.

First in the founder's mind.

Then in reality.

The second build is impossible without surviving the first.

[Prosper Norbert @iamthenob]

@eurofounder Better than metals 😂

[Prosper Norbert @iamthenob]

Politicians really hit a jackpot with Nigeria. These people are sicking the country dry with no repercussions.

[Peoples Gazette @GazetteNGR]

Court orders Sanwo-Olu's paramour Aisha Achimugu to forfeit N4.6 billion jewellery, 11 exotic cars, $50,000 to FG
https://t.co/JQofb90WEn

[Prosper Norbert @iamthenob]

How are they allowed to steal this much in the first place?

[EFCC Nigeria @officialEFCC]

EFCC Secures Final Forfeiture of University, Radio Station, 46 Other Properties Linked to Malami

The Economic and Financial Crimes Commission, EFCC, on Wednesday, July 15, 2026, secured the final forfeiture of 48 properties linked to a former Attorney-General of the Federation and Minister of Justice, Abubakar Malami, SAN, to the Federal Government of Nigeria.

Among the forfeited properties are  Rayhaan University, Kebbi State, including the Rayhaan University Permanent Site, Rayhaan University Temporary Site, Rayhaan University Third Site, the Rayhaan University Vice Chancellor's House and  Rayhaan Radio along Sani Abacha Bypass Road, Birnin Kebbi.

Delivering judgment, Justice Joyce Abdulmalik of the Federal High Court, Abuja, held that the Commission had successfully established that the properties were reasonably suspected to be proceeds of unlawful activities and were not acquired from lawful sources of income.

The properties finally forfeited to the Federal Government are: a luxury duplex at Amazon Street, Plot No. 3011 within Cadastral Zone A06, Maitama District, Abuja (File No. AN 11352); a two-winged large three-storey building situated at No. 3 Onitsha Crescent, Area 11, Garki, Cadastral Zone A03, Abuja (formerly Harmonia Hotels Limited); Plot 683, Jabi District, Cadastral Zone B04, comprising a five-storey building (now luxurious Meethaq Hotels Ltd., Jabi, with 53 rooms/suites); Property No. 3130 within Cadastral Zone A04, Asokoro District, FCT, Abuja, comprising terraces; Property No. 3 Rhine Street, Maitama, Abuja (Meethaq Hotels Ltd., Maitama, with 15 rooms); and Plot No. 1241B, Asokoro District (No. 11A Yakubu Gowon Crescent), Asokoro District.

Others are: Shop No. C52, Citiscape – Shariff Plaza, Plot 739, Cadastral Zone A07, Aminu Kano Crescent, Wuse II, FCT, Abuja; No. 4 Ahmadu Bello Way, Nasarawa GRA, Kano; Plot 157, Lamido Nasarawa GRA, Kano; a commercial plaza comprising commercial toilets, laundering facilities, warehouse tanks adjacent to Birnin Kebbi Market; 100 hectares of land along Birnin Kebbi–Jega Road; and another 100 hectares of land along Birnin Kebbi–Jega Road.

Others are: a four-bedroom bungalow at Gesse Phase II, Birnin Kebbi; Shops Nos. A36 and B3, Vegas Mall, Wuse II, Abuja; No. 26 Babbi Drive, BUA Estate, Abuja; No. 27 EFAB Estate, 5th Avenue, 59th Crescent, Gwarimpa, Abuja; a four-bedroom house with two-room boys' quarters at No. 10B Doka Crescent, Abakpa GRA, Kaduna; Plot No. 13, IPENT 7 Estate, Karsana District, Abuja; a bedroom duplex with boys' quarters at No. 12 Yalinga Street, off Adetokunbo Ademola Crescent, Wuse II, Abuja; two warehouse shops B40 and B46, Wuse Market, Abuja; acquisition of twin houses at Zone E, Apo Legislative Quarters, Cadastral Zone B01, Plot 1401, Gudu District, Abuja; and properties acquired by Khadimiyya for Justice & Development Initiative at the Academic Garden City, Birnin Kebbi, sold by the Federal Housing Authority Mortgage, namely: nine units of three-bedroom bungalows, three units of two-bedroom bungalows, and 5.4 hectares of land.

Also forfeited are the Rayhaan Agro Allied Factory in Kebbi State, including the factory buildings, factory machines and plant units, factory mosque, Rayhaan Mill staff quarters, and the Rayhaan Bustan Building.
 Others are assets at Azbir Arena, Kebbi State, including Azbir Hotel, Printing Press, Gallery, Gardens, Mosque, Azbir Clothing, and Azbir Pharmacy and Supermarket.
Other forfeited properties include the Al-Afiya Energy tanker garage opposite Rayhaan University Health Centre along Sani Abacha Bypass Road, Birnin Kebbi; Rayhaan Security House off Sani Abacha Bypass, Birnin Kebbi; an uncompleted two-storey plaza located opposite Central Motor Park (Eastern Park), Birnin Kebbi; Amasdul Oil and Gas Ltd. filling station structure along Sani Abacha Bypass Road, Birnin Kebbi, near Jambali Automobile Workshop; the assets of Zeennoor Hotel at Kabuga Satellite Town, off Gwarzo Road, Kano, with 131 rooms; Zeennoor Mosque at Kabuga Satellite Town, off Gwarzo Road, Kano; and the old Zeennoor Hotel building.

It would be recalled that on January 6, 2026,  Justice Emeka Nwite granted the interim forfeiture order following an ex parte motion moved by counsel to the Economic and Financial Crimes Commission, EFCC, Ekele Iheanacho, SAN.
Sequel to the granting of the interim forfeiture order, and in compliance with the order of the court, the EFCC published the interim order in national dailies, inviting interested persons to come forward and show cause why the final forfeiture order should not be granted in favour of the Federal Government of Nigeria.

The EFCC subsequently filed a motion for the final forfeiture of all the properties.

Meanwhile, following the publication of the interim order, Mr. Malami, SAN, and 14 other persons, mainly his family members and associates, filed applications to show cause and also urged the court to set aside the interim forfeiture order on the properties. They further challenged the jurisdiction of the court to grant the order and urged it not to grant the final forfeiture order.

The case was heard before  Justice Joyce Abdulmalik on May 27, 2026, and the matter was thereafter adjourned for judgment.

Delivering judgment on Wednesday,  the court held that the EFCC had sufficiently established that the 48 properties were reasonably suspected to have been acquired with proceeds of unlawful activities, and that the respondents failed to discharge the evidential burden placed on them, as they could not show the legitimate sources of the funds used in acquiring the properties.

The court further held that the respondents merely claimed ownership of the properties without providing proof of how they acquired them with funds from lawful sources.

According to the court, non conviction-based forfeiture proceedings require respondents to adduce evidence showing the lawful sources of the funds used in acquiring the properties, and not merely make bare assertions of ownership.

[Prosper Norbert @iamthenob]

Can't believe this biscuit is still around. Saw it in a kiosk and had to purchase immediately. Was part of my childhood.

[Prosper Norbert @iamthenob]

I’m currently reading The Bezos Letters by Steve Anderson.

After chapter 2, I paused the book and went to Amazon’s website to read the shareholder letters myself, from the very first one in 1997 all the way to the 2025 letter.

One thing stood out to me: Bezos’ obsession with the long term.

In almost every letter, he refers back to the original 1997 shareholder letter as a reminder of the principles Amazon was built on.

A reminder of the kind of company they wanted to become. A reminder that the decisions they were making today had to make sense in the context of a much longer journey.

That is vision.

Not simply knowing what you want to build, but having enough clarity to keep building toward it for decades.

As someone building a company, this has made me think deeply about the difference between building for the next milestone and building for the next 20 years.

And I think there is something African businesses can learn from this.

We need more companies that are not built only around the next funding round, the next government policy, the next quarter, or the next opportunity to make a quick exit.

We need more businesses willing to think in decades.

Businesses that are clear about what they are building, patient enough to compound, and disciplined enough to keep returning to their founding principles as they grow.

The future belongs to companies that can see further than the present.

Now, back to completing the book. And thank you, @SteveTN for writing such priceless book.