The power of custom type!
When designing the new logo for Eddie Franks Rye, we went straight from pencil sketch to this bold, hand-lettered mark. It perfectly matches the street style of the brands they carry (Carhartt, Vans).
Seeing it pop on the yellow bags is the best part
Analogue heart, digital finish. π¨
Even in a digital-first world, nothing beats the tactile feel of sketching on paper for ideation. The iPad is where the details get refined.
Design for @canva x @affinity merch at @bett_show 2026! π
A little behind-the-scenes look at today's work: creating a full alphabet using watercolors.
The texture it gives the letters is simply stunning. Always appreciating how tactile mediums can elevate digital-use assets.