ian baldwin

📉 £100m+ in sales
🚀 AI Expert, SEO, AEO, PPC, Paid Social
💸 7 figure ecommerce exit
🎥 Follow for exclusive content
👇 I help businesses grow

[ian baldwin @ianabaldwin]

This chart is what you should be paying attention to. Always Zoom out.

[ian baldwin @ianabaldwin]

Paying to send strangers to a hollow profile is just expensive noise.

Build organic first. Prove what works. Then pay to amplify it.

What's stopping most UK small businesses from doing this in the right order?

[ian baldwin @ianabaldwin]

Posting without a brief is just hoping the algorithm likes you.

Start with the customer — who they are, what they scroll past, what makes them stop.

[ian baldwin @ianabaldwin]

A generic social media agency can't save you when a bad styling choice kills your campaign overnight.

Fashion needs someone who lives drop culture — not someone who learned it in a brief. Does your agency actually shop the space?

[ian baldwin @ianabaldwin]

Leave your meta description blank and Google writes it for you. Random page text. Not a great pitch.

Two sentences you control. Double your clicks without moving a single rank (per W3Era).

What's the one line that makes someone click YOUR result over the 9 others?

[ian baldwin @ianabaldwin]

Embedded images in email signatures feel safe. They're not.

They bloat message size AND flag spam filters — hosted images skip both problems and let you update every signature at once.

When was the last time you audited your company signatures?

[ian baldwin @ianabaldwin]

Revolve posted double-digit sales growth 3 quarters straight — while most retailers are cutting curation to cut costs.

Discovery *is* the product. What's the last brand you found through Revolve you wouldn't have found anywhere else?

[ian baldwin @ianabaldwin]

Testing Revolve's new automated publishing pipeline, built on Hertz (https://t.co/0mL8EgzXGo). If you can read this, it works.

[ian baldwin @ianabaldwin]

Organic reach builds trust. Paid media builds speed. In fashion, you need both, and knowing when to lean on each one matters more than budget size. Organic content, think editorials, styling content, community posts, earns attention over time.

[ian baldwin @ianabaldwin]

@aftahi_ai Fable

[ian baldwin @ianabaldwin]

Bitcoin doesn't sleep.
Bitcoin doesn't lie.
Bitcoin doesn't ask permission.

Wake up bullish. #BTC

[ian baldwin @ianabaldwin]

You don't buy Bitcoin to get rich.

You buy Bitcoin to stop getting poor.

#Bitcoin

[ian baldwin @ianabaldwin]

Good morning.

There will only ever be 21 million Bitcoin.
There is no limit to how many dollars they can print.

Pick a side. #Bitcoin

[ian baldwin @ianabaldwin]

The hardest part of holding Bitcoin isn't volatility.

It's watching everyone you tried to warn finally buy in at 5x your entry.

#Bitcoin

[ian baldwin @ianabaldwin]

Bitcoin has been declared dead 477 times.

It's still here.
It still works.
It still ends every cycle higher than the last.

Nothing stops this train. #Bitcoin

[ian baldwin @ianabaldwin]

Most people don't realise:

There will only ever be 21 million Bitcoin.

There are over 50 million millionaires worldwide.

Do the math.

#Bitcoin

[ian baldwin @ianabaldwin]

Most people don't realise:

There will only ever be 21 million Bitcoin.
There are ~58 million millionaires.

Do the math.

#Bitcoin

[ian baldwin @ianabaldwin]

21 million.

That's it.

No bailouts. No reprints. No "we'll fix it next quarter."

Bitcoin is the only asset that can't be diluted.

#Bitcoin

[ian baldwin @ianabaldwin]

Most people will spend their entire lives trading their time for currency that's printed at will.

Bitcoin gives you the option to trade your time for an asset that can't be diluted.

The choice is yours. #Bitcoin

[ian baldwin @ianabaldwin]

Bitcoin doesn't care about your portfolio, your politics, or your opinion.

That's the feature. Not the bug.

#Bitcoin

[ian baldwin @ianabaldwin]

You don't buy Bitcoin to get rich.

You buy it so they can't make you poor.

#Bitcoin