MY MIND HAS JUST BEEN BOGGLED.
I just tried the early release of OpenAI's new DeepResearch feature (rolling out later today to the $200/month Pro users).
I've been working in the CRM software industry for 30+ years.
It's not just that I've had court-side seats to the game, I've been on the court, doing my best to play the game. First in vertical CRM (my first startup) and now as co-founder of HubSpot. I've had some modest success and I feel like I have a pretty good handle on things in the industry.
That's why OpenAI's new DeepResearch feature boggled my mind.
I asked it create a detailed research report including competitive analysis, positioning, growth, product strategy and AI vision for the industry.
What it produced was an 11,000 word report. With data. And citations. And tables. And genuinely great insights -- including some I hadn't really thought of before.
What has me excited is not just that it can produce this kind of output (though that's pretty cool). What has me excited is that we'll be able to use this kind of output as *input* to a subsequent step in an agentic workflow.
Because the future is about agent composability. Being able to pull together pieces and put them together into a larger whole. The same way we build teams to work together to tackle higher order missions and goals.
This has been what I've been dreaming about for years. It's finally starting to happen.
We are seeing more and more of the future -- and it's happening quickly.
DISCLOSURE: I'm a small investor in OpenAI, and also a big fan.