ian blaine

Chief Strategy Officer @wicketlabs , family guy, entrepreneur, adventure seeker

[ian blaine @iblaine]

Check out my latest article on video service trends: Who's Ghosting Who? https://t.co/KG2BuW5FZv via @LinkedIn

[ian blaine @iblaine]

The couch is back en vogue. TV trumps mobile for OTT viewing... https://t.co/RQLudqCt1s

[ian blaine @iblaine]

Shipping some fun stuff with @WicketLabs these days!

[WicketLabs @WicketLabs]

“The Attention Index measures the effectiveness of the promise a title and thumbnail makes – 'You’re going to enjoy this!' Your subscriber provides their attention in hopes of being entertained and it’s the content’s job to deliver on that promise.” https://t.co/W61KRw2PYM

[ian blaine @iblaine]

Nice writeup of some interesting work that @joeylesh and team have been working on to improve accuracy of lifetime value calculations for SVOD...

[WicketLabs @WicketLabs]

“An accurate LTV number lets you invest with confidence in acquiring more customers, license more content to address churn, or allow you to lower the price of your service to capture even more customers.”

Calculating Lifetime Value in a Video Business

https://t.co/POi2tAGZmR

[ian blaine @iblaine]

We shipped some exciting stuff yesterday! Blended data + machine learning + subscriber export = action for SVOD/OTT marketers and product teams. This enables targeted look-alike, win back and engagement campaigns. #svod #ott

[WicketLabs @WicketLabs]

Turning insights into Action: Introducing Subscriber Export.

Exporting subscribers from the Wicket Scorecard for use in marketing & CRM systems is highly contextual and easy to do for use in lookalike, retention, & win back campaigns, for example.

https://t.co/Y4MNAYm7VG

[ian blaine @iblaine]

Good news for the team @WicketLabs - onward, and upward!: https://t.co/r3tbfvAHkt

[ian blaine @iblaine]

A quick read on how we think about getting the most out of TV bingers. https://t.co/snK8VhQced

[WicketLabs @WicketLabs]

Turning Bingers into Fans can have a major impact to your subscription numbers and is one of the keys to growing the Audience Lifetime Value of your video service. https://t.co/f4bree7PM4 #bingewatching #Fans #SVoD #OTT #engagement

[WicketLabs @WicketLabs]

Are you going to Brightcove #Play2018? So are we!

If you've been looking for an #AudienceInsights solution, let us know. We'd be happy to set aside some time to talk about your needs.

[ian blaine @iblaine]

This has been truly fun to work on with my @WicketLabs team. Check it out at #NAB https://t.co/bzsS4wq6Uq

[WicketLabs @WicketLabs]

Can You Really Measure Happiness? We believe you can. Come talk with us at the @NABShow in the @SPROCKIT hub to see how we’re using machine learning across dozens of elements to form the CHI Score. https://t.co/Y7nyuU7gZ1 #sprockit

[ian blaine @iblaine]

thanks @memcnally & @DianaSportsTV ! Much appreciated! https://t.co/YGeRctxc9W

[ian blaine @iblaine]

Some fun news for @WicketLabs https://t.co/J4b8h7DCjs

[WicketLabs @WicketLabs]

Wicket Labs is pleased to announce @mtondemand has selected us to provide their audience insights. https://t.co/HNSNGwAaei

#churn #audiencelifetimevalue #audienceinsights #svod

[ian blaine @iblaine]

Great kick-off article for our series on managing subscriber churn. #OTT #REDUCECHURN https://t.co/RrHSSXIV0m

[WicketLabs @WicketLabs]

Understanding Video Subscription Churn | What is churn & how to combat? Stay tuned to this series to learn why churn's a problem & how the Wicket Scorecard can pinpoint areas of improvement. https://t.co/H2xTaE6TVu #svod #video #audiencelifetimevalue #customerltv #streamingvideo

[WicketLabs @WicketLabs]

Adding new customers in a cost-effective manner is one of the key attributes of a successful subscription business. https://t.co/EZXDSmNkDT

[ian blaine @iblaine]

Connected TV is gaining serious piece of viewing pie, especially in younger demos. @wicketlabs is built to help navigate this shift #ott #futureofTV https://t.co/7KCFOfxR6Q

[Colin Dixon @nScreenMedia]

Teen TV use down 18% YoY to 1hr 41mins/day. Teen use of active connected TV 3hrs 26mins/day says Nielsen. https://t.co/JLMYXgTWHY

[ian blaine @iblaine]

Here's the latest in our series of @WicketLabs Insights: https://t.co/RAUCPPMWcB This one focuses on Key Metrics, which give an instant read on the big drivers of any SVOD service. In this case the focus is engagement #SVOD #OTT #TVE

[ian blaine @iblaine]

With another accepted offer yesterday, @WicketLabs now has a team of talented software & data engineers that is 50% women, as it should be.

[ian blaine @iblaine]

Know someone in the Big Apple who loves selling technology to media companies? If so, please share this! https://t.co/fRFs1c4zyW

[WicketLabs @WicketLabs]

We're growing the Wicket Labs team by adding an NY-based Sales Rep. If you know someone great, please pass them alon…https://t.co/twbw9s64pz

[ian blaine @iblaine]

So, TV market isn't losing subs overall, but customers are shifting to new services. This is why we started @WicketLabs https://t.co/s9Y3s7GNdn

[Colin Dixon @nScreenMedia]

Cord-cutting to hit 1M in Q3 2017. Not coincidentally vMVPDs gained nearly that many new subs in the same period. https://t.co/2gkQULkPGd

[ian blaine @iblaine]

Here's the latest in our series of Wicket Insights: The big picture of a subscription service w/built in milestones. https://t.co/VN4itNoggD

[ian blaine @iblaine]

Check out our first Wicket Insight, focused on subscriber conversion & how blending data leads to better decisions https://t.co/CF37FCYlvW