Norman Chu

Driven $500 million+ in attributed Ecom sales for clients since 2016 | We work w/ DTC Ecommerce businesses | Tweets on marketing, media buying and profitability

[Norman Chu @ichuseyou]

We scaled a DTC Ecom Brand from $60k → 1.3M in 3 months.

21X ROAS across ALL:

- Channels
- Platforms
- And campaigns

We did it using the Ecommerce Traffic System we’ve developed

Here’s a breakdown of it and how you can install the same system into your biz

<< A Thread 🧵 >>

[Norman Chu @ichuseyou]

@KennyJen1 Would line the rsvp links 🙏

[Norman Chu @ichuseyou]

@herrmanndigital Amen to that. Always a pleasure every time I visit. 626 and LA with the best Asian food 👌

[Norman Chu @ichuseyou]

@broukhim @herrmanndigital @LaurenGruel @FabFitFun @KatieAKitchens Reached out via email—would love to coordinate efforts. We’re also trying to increase ground game to help with distribution 🙏

[Norman Chu @ichuseyou]

@herrmanndigital Messaged you via LinkedIn-not usually on x but would love to coordinate efforts!

[Norman Chu @ichuseyou]

@herrmanndigital David, thank you for all you’re doing!

We’ve reached out some brands to help and are trying to join forces with FabFitFun as they’re also putting together these care packages

Please let us know how we can help with your initiatives, we’re trying to increase the ground game 🙏

[Norman Chu @ichuseyou]

@harleyf See ya there!

[Norman Chu @ichuseyou]

@harleyf @Shopify Love this!

It would also be pretty cool to have like hubs or groups based on the milestones to give founders a place to bounce and share ideas

Another thought(although more work) would be having a more intimate hub setting like YPO of 8-10 founders in different industries 👀

[Norman Chu @ichuseyou]

@harleyf Glad to have started with Shopify instead of any other platform…

The UI and functionalities from other platforms just can’t compare… We’ve had conversations with founders who constantly complain about other platforms but hesitate to swap 🤷‍♂️

[Norman Chu @ichuseyou]

@EggrolI Insane quality and awesome CS 😲

[Norman Chu @ichuseyou]

@noatuck Great meeting you my man!

[Norman Chu @ichuseyou]

@M_Amin_Jalil 💯💯

[Norman Chu @ichuseyou]

My biggest client came from my network.

-No ads.
-No cold emails.
-No physical events.

Subtle reminder to build your network each day.

[Norman Chu @ichuseyou]

@j_chang98 Still run it.

[Norman Chu @ichuseyou]

A couple years ago;

I sold $120K in 2.5 weeks using fb ads.

Photo attached as proof.

(Ignore my face lol)

But just a couple months before then?

I plateaued.

But I got back up and signed a six figure deal.

How?

Well I attended an event.

It was a networking event with:

Creators.
Agency owners.
Ecom brand owners.
High ticket businesses.

The host of this event asked me what I did.

I told him I had an ecom store and ran the ads myself.

Then I showed him the results

And he was blown away.

Somehow my results spread and a lot of people picked interest in me.

One I could remember at the time was Thomas.

He had a TikTok UGC agency and he was impressed with my results.

A few days later;

Thomas (@itsthomasma) reached back out to me;

He said;

“I saw your numbers and I know you’re good at what you do, but what do you think of this client?”

The client was an instagram influencer with 20M followers.

She ran a clothing line.

And they needed a marketing specialist for paid ads.

So they brought me on.

A few months later;

We got her a 20X return on ad spend.

Meaning that for every $1 she put in, she got $20 out.

This was across all testing and scaling campaigns.

Other people saw it.

Thomas saw the results behind the screen.

Since then, I’ve had a ton of quality clients thrown my way.

Never had to chase clients or send a DM.

Right now?

I’m extremely picky with the clients I work with.

The lesson?

Get good at what you do, connect with the right people and you’ll have a ton of opportunities thrown your way.

Also, be grateful for the opportunities that come your way.

Thank you, @itsthomasma.

And thanks for reading.

If you enjoyed it, then drop me a follow @Ichuseyou for more content like this.

[Norman Chu @ichuseyou]

@j_chang98 Percentage for referrals.

[Norman Chu @ichuseyou]

An Ecom brand came to us mid December.

They needed help scaling their ecom store.

We told them we could do it WITHOUT:

Touching the ads.
No extra ad spend.
No new creatives.

In 30 days, we made an extra $216,061

Here’s how we did it + how you can too.

<<< A Thread >>>

[Norman Chu @ichuseyou]

I’ve managed millions of dollars in ad spend for top brands.

And here’s what I’ve realized:

They don’t care about clicks, views, engagement, click through rates, CPM’s, CPA etc.

These things matter but what matters most is Profitability.

So fix your focus on the actual thing that matters.

[Norman Chu @ichuseyou]

@thedankoe In essence.

It's not about how fast but how well.

To make it easier;

Delegate the 80% that doesn't bring in the $.

You can even use systems (Automations)

Smart work it is.

[Norman Chu @ichuseyou]

@thejustinwelsh A reminder to never base your content + writing on pleasing the Algo.

Instead focus on impacting people.

The Algo changes but human psychology doesn't.

[Norman Chu @ichuseyou]

Struggling with marketing your brand?

Then learn to reverse engineer what the top brands in your industry are doing.

Look at their ads, product pages, buy them to see the backend etc.

This will teach you everything you need.

[Norman Chu @ichuseyou]

@thevirgilbrew It's about that ONE unique thing you can do to change the life of people.

[Norman Chu @ichuseyou]

@jonbrosio The man who never stops learning will go far.

[Norman Chu @ichuseyou]

@thedankoe Personal thoughts = Outer feelings + results.

Think negative, attract negatives.

Think positive, attract positives.