BPA - iCompli Tech Assurance

BPA - iCompli Tech Assurance provides third-party assurance to Digital Media Industry guidelines and standards.

[BPA - iCompli Tech Assurance @iCompliTech]

Congrats to @prx which worked with @BPAWorldwide to achieve independent certification to the IAB Tech Lab Podcast Measurement Compliance Program! Contact us for more info how your organization can earn 3rd-party verification and create a competitive advantage in the marketplace.

[BPA - iCompli Tech Assurance @iCompliTech]

Trust and transparency are always important but even more so in times of economic uncertainty. So what's in store for the media industry as we move into a new year? Foundry's @matt_yorke and others shared observations for the media marketplace in '23. https://t.co/f0K9DUW9L4

[BPA - iCompli Tech Assurance @iCompliTech]

While we await a federal data privacy law, a number of states will see their privacy legislation go into effect this year. To remain in compliance, organizations need to up their efforts to meet all these new privacy obligations. No small task, but BPA Worldwide can assist.

[BPA - iCompli Tech Assurance @iCompliTech]

Today we are pleased to announce that the boards of directors of BPA Worldwide and @auditedmedia have unanimously approved a plan for the two companies to merge. Read the announcement at: https://t.co/dFsJEKzXWB
#media #transparency #bettertogether

[BPA - iCompli Tech Assurance @iCompliTech]

BPA Worldwide announced versions 2.0 of the VSef (Virtual Standard Export Format) Standards Guide and VSef API Standards Guide are now available for organizations to download, review and implement.
Learn more here: https://t.co/s49GTooCkt

[BPA - iCompli Tech Assurance @iCompliTech]

Meet us at Expo! Expo! '22 this week in Louisville, KY. Stop by the BPA Worldwide booth #648 to learn more about our latest services and certifications for your organization's events and sustainability. See you there! https://t.co/oTmG1NX4NT
#ExpoExpo #ThePlaceToBe

[BPA - iCompli Tech Assurance @iCompliTech]

If and when third-party cookies finally go away, media buyers and sellers will need another option - first-party data. @wnip offers three steps to help publishers with first-party data that will work best in cooperation with their marketing partners.
https://t.co/wTlEoIqE0J

[BPA - iCompli Tech Assurance @iCompliTech]

The Point of Care Marketing Association (POCMA) launched the Point of Care Academy to provide resources on all ​​aspects of the POC channel. The videos provide a solid understanding of planning, buying and executing POC media. https://t.co/a72NVqEWGB

[BPA - iCompli Tech Assurance @iCompliTech]

Congrats to @CoolerScreens in-store digital media and merchandising platform for retail on achieving independent certification to the IAB guidelines for Display Impression Measurement, Digital Video Advertising, and BPA standards for network qualification! https://t.co/YHu8NvngmQ

[BPA - iCompli Tech Assurance @iCompliTech]

When the CPRA goes into effect on 1/1/23, organizations will be subject to more stringent regulations for the collection, retention and use of employee data, just as they are currently for customer data. BPA can help! Contact us to learn more. https://t.co/PEdo1fVFrv

[BPA - iCompli Tech Assurance @iCompliTech]

Citing the continued value and importance of digital events for the world’s meetings and expositions industry, @IAEE_HQ, announced its full support of VSef (Virtual Standard Export Format), including RSDE (Reporting Standards for Digital Events) standards. https://t.co/eJEBdm3dk8

[BPA - iCompli Tech Assurance @iCompliTech]

@tag_today announced the launch of the TAG “Certified for Transparency” Seal, a new global standard for responsible transparency practices that gives buyers and marketers increased visibility into their digital ad campaigns. Contact us to learn more or join the TAG program.

[BPA - iCompli Tech Assurance @iCompliTech]

JumpStart - BPA's Privacy Compliance Platform, powered by @SafeGuardPrvcy - enables privacy compliance management across an entire organization, wrapped in a single, affordable platform. To learn more about BPA's Privacy Compliance Platform, visit: https://t.co/N7LvFP0JOU

[BPA - iCompli Tech Assurance @iCompliTech]

@IABTechLab launched a multi-year initiative to set technical standards and create a structure to facilitate streamlined ad buying, measurement and reconciliation across connected TV (CTV), linear and broadcast television.
https://t.co/MebLWQ5Exd

[BPA - iCompli Tech Assurance @iCompliTech]

Here's a good summary on the direction of the OOH ad industry as we head into 2023.
Some takeaways:
* There will be a renewed focus on transparency
* Data measurement will be key
* OOH will help retail stay competitive

See the full story here:
https://t.co/lXwHSR81Wj

[BPA - iCompli Tech Assurance @iCompliTech]

Vistar Media posted a good infographic: "9 Facts About Programmatic Digital Out of Home." Interesting that nearly 90% of US ad execs plan to integrate programmatic DOOH into multi-channel campaigns this year. https://t.co/50YFb1cbz6

[BPA - iCompli Tech Assurance @iCompliTech]

BPA iCompli Sustainability is the official certification provider of the EIC’s Sustainable Event Standards. We worked with the EIC to develop certification protocols for the APEX Environmentally Sustainable Meetings Standards in 2013, and the SES relaunch earlier this year.

[BPA - iCompli Tech Assurance @iCompliTech]

Outsmart, the trade body for the out-of-home (OOH) ad industry in the UK, reported OOH advertising revenue for the first half of 2022 increased 79% compared to the same period last year, totaling £529m. https://t.co/IniUbeFqcv

[BPA - iCompli Tech Assurance @iCompliTech]

Join us at the Point of Care Marketing Association's event on Wednesday, October 26th for the first Content, Connections & Cocktails event. There will be updates on the POC marketplace followed by time spent with industry colleagues and live entertainment. https://t.co/IZtdRZCLXb