ICORIA 2017

The 16th International Conference on Research in Advertising will be held at the Ghent University in 2017 #icoria2017

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Final session in track 1 about online loans and politics #icoria2017

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Taking an in-depth look at advertising literacy with Esther Roozendaal, Pieter De Pauw, Sangruo Huang and Steffi De Jans #track1 #icoria2017

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Influencers are hot! Track 1 is kicking off with talks from Christine Liebrecht, Carolina Stubb, Tanja Steinhart & Marijke De Veirman!

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Ending in style: Kristien Daems concludes the last session of the day #regulationinadworld #icoria2017

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An overview of all of the wonderful papers presented at ICORIA 2017 can be found here: https://t.co/VOkxIm0sZu

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#Track2 continues with a session on corporate well doing #icoria2017

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Luisa Agante closes the session on healthy messages in track 2 with thoughts on how entertainment can fight childhood obesity #icoria2017

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Alexandra Crăciun presents how awareness about blood donation was raised in Romania #icoria2017 #socialmarketing

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How to advertise to helpless consumers: keep it simple, especially for high involvement products #icoria2017 #track1

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Last presentation in the personalized advertising session: adressing Google's business model #icoria2017

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The future of addressable TV Advertising and what is the role of big data? #icoria2017

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Next up: personalized advertising from the practitioners' perspective #icoria2017 #track1

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Ugly ducklings vs beautiful swans: Katrien Cooremans on how anthropomorphism can be used in the battle against food waste #icoria2017

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Session on personalized marketing starting with a presentation from @sophieboerman #icoria2017

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Learning all about vodka brand images #icoria2017

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@GoeleAerts talking about the influence on review writters #icoria2017 #onlinereviews #track1

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Martin Waiguny on "what influences crowds to fund?", kicking off track 2 of #icoria2017 !

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Track 1 has started! First presentation from Stephan Winter on online reviews

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Last session for today's #doctoralcolloquium about #thefutureofadvertising @ICORIA2017

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After an interesting session on #collaborationresearch, next up: #carreerplanning @ICORIA2017 #DoctoralColloquium