iCrossing

We are a community of digital marketers, obsessed with transforming brands for a human-centric future.
Powered by @hearst

[iCrossing @iCrossing]

We are thrilled to again be named a Leader in the 2020 Gartner Magic Quadrant for Global Marketing for the seventh year in a row! Thank you to our team and the work they do for our clients which has set us apart as a leader in the industry.  

https://t.co/64DKf5otao

[iCrossing @iCrossing]

When launching digital activations, how does your brand prepare for the unexpected, especially on an international level? #digitalstrategy #internationalmarketing #paidmedia #currentevents

https://t.co/UgwOkOQb3R

[iCrossing @iCrossing]

What will be the next big disruption in digital marketing – and how will AI drive change in the next 5, 10, 15 years? Is your organization ready to capitalize on opportunity and mitigate risk? #ai #digitaltransformation #ChatGPT

https://t.co/60TRVR331w

[iCrossing @iCrossing]

This week and every week, iCrossing is proud to be a part of the Hearst family and its continued commitment to a more sustainable future with the release of the inaugural Global Sustainability Overview. Learn more about Hearst's sustainability efforts: https://t.co/XrKzXuvBrh

[HEARST @Hearst]

Today, #Hearst launched its 2022 #SustainabilityOverview: https://t.co/TK0Mj2JGi3 #SustainableHearst

[iCrossing @iCrossing]

The right social platform for your next paid campaign may not be as obvious as you think.

Here’s how to avoid common mistakes when choosing a social platform for your paid ad funnel👇

https://t.co/2yqFNWJZ3L

#digitalmarketing #paidmedia #socialmediastrategy

[iCrossing @iCrossing]

Summer is almost over – is your ad campaign ready?

Seasonality can be a key factor in the success of your ad campaign. Here’s what to keep in mind to prepare for the transition 👇

https://t.co/54OaF9z62U

#googleads #digitalmarketing

[Acquia @acquia]

Get ready to #ExperienceAcquia in New York City on June 15 for exclusive updates! Catch customer and partner panels with @Hologic, @FFWglobal, @thirdandgrove, @elevatedthird, and @iCrossing, plus networking with peers and the Acquia team.

Register here: https://t.co/ZaiPgjE3Zu

[iCrossing @iCrossing]

From online groceries to shopping subscriptions, digital commerce was in the spotlight last year. Here's what that means for the future: https://t.co/L3bqbYS3N7

[iCrossing @iCrossing]

Last night our in-house band participated in Battle for Hope's fundraiser, taking on the Chicago adland bands to the virtual space. We're proud to be supporting this great organization and if you would like to contribute, please follow this link! https://t.co/6D79atzMa5

[iCrossing @iCrossing]

"What's really important is getting the industry to a state where consumers know what they are opting-in to"

[iCrossing @iCrossing]

LIVE: Join our very own Jason Dennie at the Digiday Programmatic Summit online! https://t.co/nMQv54KM2j

[iCrossing @iCrossing]

"One Hearst solution, Mylo, offers a single-sign-on option for publishers and brands that connect them directly with their audiences. The user experience vastly improved for BOTH consumers and brands"

[iCrossing @iCrossing]

A HUGE congratulations to our incredible Search team! We have been honored at the 2020 OMMA Awards with the Members’ Choice Award for our work on improving @LGUS SEO for the 8th consecutive year.

[iCrossing @iCrossing]

Exciting news! Our all-star performance media team has been shortlisted for the 2020 OMMA Awards for improving @LGUS's organic search performance (for the eighth year in a row!) Congrats to the entire team for their hard work!

[Campaign US @CampaignLiveUS]

Driving Commerce: The power of meaningful content #PartnerContent @iCrossing

https://t.co/hI0O0jOZsN

[iCrossing @iCrossing]

We are honored to be on this list with excellent company!

[Retail Today @retail_today]

Happy to announce RetailToday's '40 outstanding eComm agencies'. These winners r being recognized for excptnal wrk in helping companies in eCommerce initiatives!
https://t.co/peUDjZ4uQ0
@AKQA @Digitas_IN @blueacornici @AstoundCommerce @iCrossing @criticalmass @Isobar @Global_MRM

[iCrossing @iCrossing]

The writing is on the wall: cookies will not be a reliable technology to use in the near future. Here is how advertisers can target and segment customers to create effective marketing strategies in a world without cookies.
https://t.co/YSCqCZkNBk

[iCrossing @iCrossing]

Clayton McLaughlin, SVP, head of media, weighs in: "Every seller that has plans to grow should be on as many marketplaces as they can possibly handle. Solutions exist to make selling across channels more seamless. And of course, the cost from Google is right."

[iCrossing @iCrossing]

Sellers rejoice! Google is eliminating commissions on the Buy on Google platform. Will this move make them a true Amazon competitor? https://t.co/5DMLMv3GyK