Idea Is King

Creative, copywriter and casual artist.

[Idea Is King @ideaisking]

FIFA asked Levi's to hide its logo.
Levi’s hid its logo.
Nobody stopped talking about Levi's logo.

#WorldCup2026 @LEVIS

[Idea Is King @ideaisking]

Revisiting the classics only works when the idea still has something to say. 40 years on, The @guardiannews 'Points of View' ad still does.
Lovely work @LuckyGenerals

https://t.co/cArZrH74H1

#TheGuardian
#Advertising

[Idea Is King @ideaisking]

Life moves fast. @KITKAT makes you slow down with 'The Slooowest Vending Machine in the World'

https://t.co/ZJlMOzCQER

#KitKat #TakeABreak

[Idea Is King @ideaisking]

.@LiquidDeath x @Spotify just launched a limited-edition music-streaming urn with a built-in speaker so your ashes can keep playing music forever 💀

There's also an Eternal Playlist generator on Spotify you can take to the afterlife.

https://t.co/aRk9na30al

#Advertising

[Idea Is King @ideaisking]

‘Ads are coming to AI. But not to Claude.’
Humorous @claudeai ads showing exactly how dystopian ad-supported AI would be @motherlondon

https://t.co/VAwYBonNaM

#AI

[Idea Is King @ideaisking]

Show the craft. Hide the price.
@motherlondon x @IKEAUK lets quality do the selling.

https://t.co/crcbtYxLig

[Idea Is King @ideaisking]

Steph Curry shoots the moon in this brilliant LA billboard stunt to promote his new book.

#stephcurry
#billboard
#advertising

[Idea Is King @ideaisking]

Directors Matias & Mathias push denim advertising to grotesque, hilarious heights in this stripped-back, raw and real film from Olga Basha jeans.
https://t.co/5jGn1qGc1N
#Advertising #olgabasha

[Idea Is King @ideaisking]

The Fatal Question: Where is a safe place to stab?
@saatchiuk latest campaign makes it clear: there isn’t.
https://t.co/yL0JTC9NSK

[Idea Is King @ideaisking]

Fantastic work from @FCBChicago & @HearingSociety
Caption with Intention turns closed captions into art. Using animation, colour & typography to bring emotion, tone & character to life for Deaf & hard-of-hearing audiences. #cannes2025
https://t.co/IWFcXEKJAX

[Idea Is King @ideaisking]

@FCBChicago & @HearingSociety Caption with Intention turns closed captions into art. Using animation, colour & typography to bring emotion, tone & character to life for Deaf & hard-of-hearing audiences.
https://t.co/Sbc8boj0rm

#cannes2025

[Idea Is King @ideaisking]

How do you get busy New Yorkers to take more breaks? @PureLeaf gets them to unknowingly lock their phones away for 10 minutes in exchange for a free bottle. #BreakTime #PureLeaf

https://t.co/w51Ic0sjWG

[Idea Is King @ideaisking]

AXA’s 'Three Words' campaign changes contract language to include domestic violence against women, breaking barriers in healthcare.
Cannes Lions Grand Prix 2025.
#AXA #MentalHealth #DomesticViolence

https://t.co/VbZnMMXjg4

[Idea Is King @ideaisking]

@Spotify is changing the way media planners view the platform. With Spreadbeats, music videos are embedded directly into Excel spreadsheets, turning rows and columns into interactive canvases - all with the tools planners already use.

https://t.co/ELN9lA7Flu

[Idea Is King @ideaisking]

By far the best #SuperBowl2025 ad
@Pringles - The Call of The Mustaches
https://t.co/Brfakiz9bZ

[Idea Is King @ideaisking]

A powerful film based on an Oxford University study revealing ethnically diverse applicants must send 60% more job applications than white British applicants to receive a response. #NameTheBias
Featuring spoken word artist @_yapoet

https://t.co/Sd5mxXTu7Z

[Idea Is King @ideaisking]

Fantastic #Christmas ad from @deutschetelekom from @muwsaatchi

https://t.co/uAiaS8aKdb

[Idea Is King @ideaisking]

Sometimes brands need to shout a little louder to be heard! Love this campaign from @Roku by Fellow Kids LA
https://t.co/wzyOU6xVHX

#roku
#shout

[Idea Is King @ideaisking]

If at first you don't succede, keep going and 'Train 2 Win' @DawidGodziek attempts flips on mountain bike on a moving train for @redbull

https://t.co/cj2DZHSMAV

#redbull
#givesyouwings

[Idea Is King @ideaisking]

@CoorsLight hit the spot with one of the best reactive campaigns ever! Coors Lights Out @Cannes_Lions
https://t.co/ThpCU1rCC4