Ideas To Go is all about making sure your team leaves with the creative solutions you want, and the strategic momentum you need to see those solutions through to the end. https://t.co/E2zQOEWwAO
Innovation gets stronger when teams get closer to consumers and their real daily tensions. ITG makes that happen—our Creative Consumers® associates and workshops turn real human tension into creative momentum. https://t.co/LGKrlPANL9
Most Fortune 500 innovation happens behind closed doors. Because we work at the highest-stakes stage of product development, our client projects usually stay locked in a vault. Explore the rare success stories and case studies we are allowed to talk about: https://t.co/JkZvtX13Qr
Fresh air can create fresh thinking! Getting outside resets the energy, leads to different connections, and makes it easier for new ideas to surface. See how ITG's workshops stretch thinking into new territories: https://t.co/IjfN1Og1yW
This is where consumers' homework turns into ideas! Creative Consumers® associates share their assignment output live, riff on each other’s ideas, and fuel the next wave of ideas with their own real-world stories. Learn more about our CCs here: https://t.co/y1A2Rqq5Ht
Creativity gets a lot of the credit, but framing is often what gives ideas traction. Derek Thompson’s recent piece is a smart reminder that better questions can open the door to better innovation: https://t.co/db3uK1IQir
An ITG ideation session looks effortless, but it takes a lot of work to pull off. From custom consumer homework to same-night concept writing, see what happens before, during, and after the session to turn a room full of people into actionable innovation https://t.co/MTV9Z8l0x2
ITG Facilitators Dina Pancoast and Monica Grant during a recent *checks notes* BEVERAGE ideation! ITG rents different facilities depending on the city we are in, and this photography studio has great natural lighting for creative energy.. and also supplies for the makeup artists!
Facilitator Focus: ITG's Greg Cobb creating the next creative exercise during ideation! Facilitators are always working in the background to stay one step ahead during divergence.
ITG's bundled project packages let you customize each session around a different objective, run them back-to-back or spread them across the year, and always have Creative Consumers® associates co-creating alongside your team.Check out your options here: https://t.co/4kiiASio1x
We've ideated on a hiking trail in Austin, a sound stage in Atlanta, and a lavender alpaca farm in NJ. Location is just one of three variables that make ITG innovation workshops so effective. See how we design for inspiration: https://t.co/CD4Pem2AUS
ITG Qualitative research is one of the fastest ways to hear the logic behind consumer behavior. Our RIVA-trained moderators dig past surface responses to uncover the emotional drivers consumers rarely say out loud. Learn more here: https://t.co/l6yFamRm2A
This is what ideation day looks like at ITG. Our facilitators are fully in it — capturing the moment, fueling the room, and occasionally catching each other doing exactly the same thing!
The teams that win in the AI era won't just be the ones with access to the best technology. They'll be the ones who've upgraded their thinking alongside AI: building the judgment, habits, and cognitive skills to use it well. Read our latest article: https://t.co/DDk5nornDY
Better ideas start with better collaboration. Forness® thinking provides the creative foundation where teams build on ideas instead of tearing them down, turning good thinking into something even better!
As Facilitators, we always joke that spelling doesn't count when charting in real-time. We have to listen, interpret, write, and talk simultaneously, so a letter or two are bound to get mixed up! Does Facilitator Tyler Thompson misspell a word on this chart? The odds are high...
A small team with a big impact. Meet the ITG Facilitators & Project Experience team making it all happen, turning innovation challenges into inspiring opportunities at market speed: https://t.co/QwTKMw99yE
The consumer homework debrief is where insights become fuel for ideation. Creative Consumers® associates aren't afraid to share their true emotions, which sparks a lot of great ideas!
You never know exactly what you'll get when you request a Creative Expression from our Creative Consumers® associates, which is exactly why we do it! CC superstar Akia came through with cutout characters in Seattle!