Companies worried about fading brand relevance should focus on innovating what made them successful in the first place rather than chasing something new and shiny. https://t.co/5WEnjr5ecN
Is your culture built around serving yourselves or your customers? Does your leadership team know what your customers really want? https://t.co/qZiHOZiplW
It’s turned out to be a fantastic week for a couple of our clients. Avanco announced a $444m takeover bid by Oz Minerals and, yesterday, SRG Limited announced a strategic push into New Zealand with a A$32.9m acquisition of TBS Group. https://t.co/GEA0ygVTFJ
Massive congratulations to our client, property investment and management group Primewest, on achieving 100% occupancy at Australia Place, despite a 20% vacancy rate in the Perth CBD. @westaustralian
Last year Ideology was employed by Avanco to help turn their great copper mining company into a brand investors want to buy into. Today, Avanco shares soared 101% after announcing an agreed $444m cash+scrip takeover by #OZMinerals . Job done.
Last year Ideology was employed by Avanco to help turn their great copper mining company into a brand investors want to buy into. Today, Avanco shares soared 101% after announcing an agreed $444m cash+scrip takeover by #OZMinerals . Job done.
Has Boost Juice just shot itself in the foot?
‘Fairy Bread’ and ‘Rocky Road’ smoothies undermine two decades of investment in this iconic Aussie health food brand. https://t.co/6AuJmJTnF1 @boostjuiceoz@campaignbrief@brandingmag#branding