Elon Musk: “Anyone who wants to make more than they take has my respect”
Elon is asked for his advice for entrepreneurs, to which he responds:
“I’m a big fan of anyone who wants to build. Anyone who wants to make more than they take has my respect. That’s the main thing you should aim for: to make more than you take and be a net contributor to society.”
He compares it to the pursuit of happiness:
“If you want to create something valuable financially, you don’t pursue that. It’s best to pursue providing useful products and services. If you do that, money will come as a natural consequence of that rather than pursuing money directly. You can’t pursue happiness directly. You pursue things that lead to happiness — fulfilling work, study, friends, loved ones.”
Elon continues:
“It sounds very obvious, but generally if somebody is trying to make a company work, they should expect to grind super hard and accept that there’s a meaningful chance of failure. Then just focus on having the output be worth more than the input. Are you a value creator? That’s what really matters: making more than you take.”
Video source: @nikhilkamathcio (2025)
What if food loss could be transformed into farmer income? 🤔
In Mbale City, Uganda, Idi Mukasa Bate of Atari Farms is addressing key inefficiencies in the City’s agrifood system by building reliable supply chains and turning surplus into opportunity.
Through Atari Fresh, the team connects smallholder farmers to stable urban markets, supplying fresh produce like avocados, bananas, tomatoes, and green peppers to restaurants, hotels, and institutions across the region.🍠
Then came Avoglow - a move into value addition. Surplus and lower-grade avocados are turned into cold-pressed avocado oil (in three variants) and nutrient-rich seed powder. Together, these two brands reduce food waste, unlock farmer income, and create new opportunities for women and youth across the Mt. Elgon region.🥑
Idi reflects on what he is proud of today: “𝑂𝑛𝑒 𝑡ℎ𝑖𝑛𝑔 𝐼’𝑚 𝑚𝑜𝑠𝑡 𝑝𝑟𝑜𝑢𝑑 𝑜𝑓 𝑖𝑛 𝑡ℎ𝑖𝑠 𝑗𝑜𝑢𝑟𝑛𝑒𝑦 𝑖𝑠 𝑡ℎ𝑒 ℎ𝑜𝑝𝑒 𝑤𝑒’𝑣𝑒 𝑠𝑝𝑎𝑟𝑘𝑒𝑑 𝑤𝑖𝑡ℎ𝑖𝑛 𝑓𝑎𝑟𝑚𝑖𝑛𝑔 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑡𝑖𝑒𝑠. 𝑊𝑒’𝑣𝑒 𝑠ℎ𝑜𝑤𝑛 𝑠𝑚𝑎𝑙𝑙ℎ𝑜𝑙𝑑𝑒𝑟 𝑓𝑎𝑟𝑚𝑒𝑟𝑠, 𝑒𝑠𝑝𝑒𝑐𝑖𝑎𝑙𝑙𝑦 𝑦𝑜𝑢𝑡ℎ 𝑎𝑛𝑑 𝑤𝑜𝑚𝑒𝑛, 𝑡ℎ𝑎𝑡 𝑎𝑔𝑟𝑖𝑐𝑢𝑙𝑡𝑢𝑟𝑒 𝑐𝑎𝑛 𝑏𝑒 𝑝𝑟𝑜𝑓𝑖𝑡𝑎𝑏𝑙𝑒, 𝑠����𝑠𝑡𝑎𝑖𝑛𝑎𝑏𝑙𝑒, 𝑎𝑛𝑑 𝑑𝑖𝑔𝑛𝑖𝑓𝑖𝑒𝑑. 𝑊𝑒’𝑣𝑒 𝑡𝑢𝑟𝑛𝑒𝑑 𝑐ℎ𝑎𝑙𝑙𝑒𝑛𝑔𝑒𝑠 𝑙𝑖𝑘𝑒 𝑓𝑜𝑜𝑑 𝑙𝑜𝑠𝑠 𝑎𝑛𝑑 𝑚𝑎𝑟𝑘𝑒𝑡 𝑖𝑛𝑎��𝑐𝑒𝑠𝑠𝑖𝑏𝑖𝑙𝑖𝑡𝑦 𝑖𝑛𝑡𝑜 𝑟𝑒𝑎𝑙 𝑜𝑝𝑝𝑜𝑟𝑡𝑢𝑛𝑖𝑡𝑖𝑒𝑠 𝑓𝑜𝑟 𝑖𝑛𝑐𝑜𝑚𝑒 𝑔𝑒𝑛𝑒𝑟𝑎𝑡𝑖𝑜𝑛 𝑎𝑛𝑑 𝑒𝑛𝑣𝑖𝑟𝑜𝑛𝑚𝑒𝑛𝑡𝑎𝑙 𝑠𝑡𝑒𝑤𝑎𝑟𝑑𝑠ℎ𝑖𝑝.”
SHONA has been a key partner along the way, first through Generation Food Mbale and now through #AfriFOODLinks.
“𝑇ℎ𝑒𝑠𝑒 𝑝𝑟𝑜𝑔𝑟𝑎𝑚𝑠 𝑝𝑟𝑜𝑣𝑖𝑑𝑒𝑑 𝑣𝑖𝑡𝑎𝑙 𝑡𝑟𝑎𝑖𝑛𝑖𝑛𝑔, 𝑒𝑥𝑝𝑒𝑟𝑡 𝑚𝑒𝑛𝑡𝑜𝑟𝑠ℎ𝑖𝑝, 𝑎𝑛𝑑 𝑎𝑐𝑐𝑒𝑠𝑠 𝑡𝑜 𝑎 𝑠𝑡𝑟𝑜𝑛𝑔 𝑛𝑒𝑡𝑤𝑜𝑟𝑘 𝑜𝑓 𝑎𝑔𝑟𝑖𝑓𝑜𝑜𝑑 𝑖𝑛𝑛𝑜𝑣𝑎𝑡𝑜𝑟𝑠. 𝑊𝑒’𝑣𝑒 𝑠ℎ𝑎𝑟𝑝𝑒𝑛𝑒𝑑 𝑜𝑢𝑟 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑦, 𝑒𝑥𝑝𝑙𝑜𝑟𝑒𝑑 𝑐𝑖���𝑐𝑢𝑙𝑎𝑟 𝑎𝑝𝑝𝑟𝑜𝑎𝑐ℎ𝑒𝑠, 𝑎𝑛𝑑 𝑢𝑛𝑙𝑜𝑐𝑘𝑒𝑑 𝑛𝑒𝑤 𝑜𝑝𝑝𝑜𝑟𝑡𝑢𝑛𝑖𝑡𝑖𝑒𝑠 𝑓𝑜𝑟 𝑔𝑟𝑜𝑤𝑡ℎ,” remarks Idi.
#GoodBusinesses #SHONACommunity