Idia | Brand & Creator Partnerships 🚀

Bridging the gap between your favorite global brands & creators (Alumni - @nba, @draftkings, @espn, @disney) | First Gen 🇳🇬 in NYC

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

TV Off would’ve been the national anthem for immigrant parents if it dropped 10 yrs ago

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

@Phil_Lewis_ As a culture we really went from pushing "Rap Music on Trial" initiatives to protect freedom of expression in Hip Hop (cc: Young Thug, Gunna, Drakeo, Snoop in '93) to now encouraging label intervention in verifying lyrics before distributing music.

This is a slippery slope.

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

@yawgeezmusic Gotta add that Come Up to the mix too. A masterpiece fr

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

@HipTv Anotha banggaaaa

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

@sal_licata What are your thoughts on Anunoby?

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

@Cheamane 100%.. It is consumed daily (for most) which = repeat customers, has premium pricing (high margins), offers diff sales streams (in-shop, online, subscription model, merch), super scalable.. Plus it gives PUSH a modern, practical use for IP around "Grindin" (especially w/ merch).

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

@BeenHim16 @joshhart That's love! Have fun bro

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

@krispursiainen @ClutchPoints Congrats fam

[Pop Crave @PopCrave]

Oprah says people in her production company were paid to set up a Kamala Harris campaign event, but she never received a “personal fee”:

“For the live-streaming event in September, my production company Harpo was asked to bring in set design, lights, cameras, microphones, crew, producers, and every other item necessary (including the benches and chair we sat on) to put on the live production. I did not take a personal fee. However, the people who worked on that production needed to be paid. And were.”

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

@worlds1famous It's wild bro lol

[Oprah Daily @OprahDaily]

For further context:

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

Tonight’s winners, in order:

1. Kendrick Lamar
2. The West Coast
3. Amazon Music

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

So proud of Jaylen. Such a good, genuine dude.

Same for Al.. Such a good representative of our game + the best ambassador for LATAM 🙏🏾

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

The biggest Knicks fan in America, but seeing these dudes accomplish lifelong goals is making me tear up🥲

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

You may not have to change that “HYB” bar from TNT to NBC anymore, bro @bas 😂

[Michael McCarthy @MMcCarthyREV]

LAST STAND: TNT is trying to save its 40-year NBA relationship by securing a 4th media rights package outside of ESPN, NBC and Prime.

If TNT pulls it off, it would save Charles Barkley's 'Inside the NBA' studio show. Check out my 'Tuned In' column.

https://t.co/NF9lo4ZJhZ

[Syed Balkhi @syedbalkhi]

You can't improve what you can't measure.

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

@storymodebae @UniversallyCAPE Facts.. You gotta go back and listen to “Rich Spirit” now lol. More warnings 😂

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

@YoungPrince_ 😂

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

More context:

Drake's "Back to Back", widely regarded as the most popular diss track of the last 30 years, peaked at #21 in 2015.

[Idia | Brand & Creator Partnerships 🚀 @idiaogala]

Fun Fact: If "Not Like Us" goes #1, that would be Kendrick's THIRD diss track to reach that milestone, lol.

Happened first in 2017 w/ "HUMBLE". Then again earlier this year with "Like That".

Kinda wild to think about...

[chart data @chartdata]

Kendrick Lamar's "Not Like Us" is now challenging for a #1 debut on next week's Hot 100.

It would mark his first solo #1 debut and fourth #1 hit overall.