I-Factor®

What is IRRESISTIBLE? I-Factor® is the only research tool to combines data, insights and real-time social listening. Get your free score below.

[I-Factor® @ifactorscore]

@MrHrocks Really? How would you like to be playing in 98 degree weather? Wondering if you would be smiling

[I-Factor® @ifactorscore]

@sweetgreen and @KINDSnacks are two brands making an authentic effort to help the LGBTQ+ community instead of jumping on “Rainbow Capitalism” this Pride Month, like @VictoriasSecret. I-Factor can help you support causes in a way that won’t appear opportunistic to your audience.

[I-Factor® @ifactorscore]

@lacroixwater @onepeloton @Uber & @united have all had their share of controversies. Had they had I-Factor to provide real-time data on what their consumers were thinking, they might have been able to respond more efficiently. Click the link to learn more https://t.co/jMvjz3dgXV

[I-Factor® @ifactorscore]

Even after years of building awareness, @Kashi and @NatureValley aren’t that far ahead of relative newcomers, @rxbar & @thunderbirdbar. But as the perception of healthy shifts from real ingredients to the number of ingredients, how much longer do they have?

[I-Factor® @ifactorscore]

Low IPO. Low I-Factor score. @uber we can help you raise both. https://t.co/SMzStWDoOM

[I-Factor® @ifactorscore]

This generation of health-obsessed consumers are ditching sugary drinks with little to no health benefits like soda & are going back to basics: water. Ultra-hydration is a health trend that’s not going away, but some of these brands have resonated with consumers more than others.

[I-Factor® @ifactorscore]

America used to love juice like @Motts @FloridasNatural and @AppleandEve_ , but not so much anymore. @BPOrganic made healthier juices #Irresistible and now functional brands like @EvolutionFresh are even more appealing. Which one is most Irresistible to you?

[I-Factor® @ifactorscore]

@CadburyWorld claims to know Easter better than anyone. But their I-Factor score on this holiday weekend is telling a different story. Check back Sunday to see if it’s any more Irresistible.

[I-Factor® @ifactorscore]

@JellyBellyUSA is higher than @CadburyWorld with a score of 46. What Easter candy can’t you resist?

[I-Factor® @ifactorscore]

@CadburyWorld claims to know Easter better than anyone. But their I-Factor score on this holiday weekend is telling a different story. Check back on Sunday to see if it’s any more Irresistible.

[I-Factor® @ifactorscore]

@JellyBellyUSA is higher than @CadburyWorld with a score of 46, What Easter candy can’t you resist?

[I-Factor® @ifactorscore]

With an I-Factor score of 41, looks like @Smarties is still an Easter favorite. Do you have an Easter candy you can’t resist?

[I-Factor® @ifactorscore]

The #snacktime category I-Factor scores are generally high, but @Snyders_Hanover is bringing up the rear, in spite of its classic favorite flavors like Honey Mustard Pretzel Pieces. If they don’t watch out, more modern, purpose driven brands like Positive Pretzel will takeover.

[I-Factor® @ifactorscore]

@PretzelCrisps wisely jumped on the #healthsnack bandwagon and is attempting to make the #pretzelcracker #guiltfree. Seems to be working @PretzelCrisps has an I-Factor score of 45 has become a millennial and Gen Z fave. Look out @RoldGold

[I-Factor® @ifactorscore]

Before #snacktime was a thing, @RoldGold pretzels were the OG snack.  According to their I-Factor score of 47 the OG is still fighting off the trendier pretzels.

[I-Factor® @ifactorscore]

Can @TopoChicoUSA bottle what their cult following loves about them and get the word out to others? Their rising I-Factor® Score and authentic story feels like the perfect spark.

[I-Factor® @ifactorscore]

@Adweek

[I-Factor® @ifactorscore]

@DubDeezz @Adweek Definitely!

[I-Factor® @ifactorscore]

@DubDeezz @Adweek Couldn't agree more. Or they go back to the "cleaner" basics.

[I-Factor® @ifactorscore]

@Adweek A7: According to #IFactorScore, it was successful in generating short-term buzz around the brand. With #Mayochup having higher I-Factor scores than Heinz's ketchup. However, we don't suspect it is going to last. #AdweekChat