This video about BFCM phases and personas is full of simple tactics.
You know the stuff that everyone knows but no one remembers.
Brands should internalize the different phases of BFCM and who to target in each phase. Great knowledge shared by @JoWall202
TL;DR
Phase 1: Planners, self-gifters
Phase 2: Buyers who want to make smart choices to buy for themselves
Phase 3: Women in gift-buying mode
Phase 4: December shoppers who missed Black Friday sales. Men are catching up, women are finishing their lists
Phase 5: Last-minute shoppers
Phase 6: Post-holidays, new year, new you shoppers
We're giving away 10 FREE Recharm AI accounts.
So… why do creative teams keep making visually similar ads? (one of many reasons 👇)
Because they pull clips from memory instead of searching their folders.
It is painful to sift through hours of video to find just one shot. So they reuse the same shots. Over and over.
Introducing AI Search for Videos.
Find any shot instantly, and crack open those Google Drive video folders.
Retweet + comment AI
and I’ll DM you with the free Recharm AI account information (must be following).
@RaviKaushl posing with World's largest #TeaPot on Apr 18, 2022 brought from #Cambodia at #LaGravitea, a #DeafCafe.
#TeaPotMuseum coming up...
Tea knows no religion, no age, no gender;
Make the most of your life, brewing moments full of wonder.
#Follo4Follo