Siddharth Puri

Entrepreneur, Product Geek, History of Wars Lover

[Trishla Ostwal @trishlaostwal]

Google’s svp of knowledge and information, Nick Fox: “I would expect that the learnings that we get from ads in AI Mode would likely carry over to what we might want to do in the Gemini app down the road," confirming my earlier scoop that Google has plans to brings ads to Gemini

[etn. @etnshow]

Founding Partner of Marathon Management Holdings @gokulr, who sits on the board for $COIN, $PINS, and $TTD, tells us why all software is vulnerable if companies fail to innovate, but it depends on the time horizon:

"The market, right now is behaving in a way that it's treating all software companies the same with their respective moats"

@gokulr believes that: "All software is vulnerable if companies fail to innovate, the difference is more in terms of time horizons".

He categorises software into two types of companies:

1. Utility is tied to the outcome
2. Utility is tied to the data (systems of record)

"Overall, systems of record [@salesforce] have a longer time horizon while things that are purely based on outcomes [@Zendesk]...those are going to be the ones that are going to have to face a nearer-term reckoning"

[Siddharth Puri @ijsid]

Weekend shopping #booktok #booklovers

[Siddharth Puri @ijsid]

It erodes trust, pace, and standards—for them and the team.

Real leadership is creating permission for:
• Honest self-assessment
• Role redesign without stigma
• Depth before span

[Siddharth Puri @ijsid]

One counter-intuitive lesson from 20 years of building teams:

The best talent doesn’t scale by accumulating more responsibility.
They scale by letting go of roles they’re struggling with before burnout or mediocrity sets in.

Depth before span. Honest role redesign!

[Siddharth Puri @ijsid]

The harder truth I’ve learned:

Not making the decision causes more damage than making it.

Holding people in roles they can’t sustainably scale isn’t kindness.

[Siddharth Puri @ijsid]

Rain free - Bali - wasn’t sure why google
Or accuweather never gets south east Asia weather prediction right

[Siddharth Puri @ijsid]

Good food

[Siddharth Puri @ijsid]

Relax, sip , sun and sand #pollucation #bali

[Siddharth Puri @ijsid]

@joe_zappa Potential clients

[Siddharth Puri @ijsid]

@joe_zappa I meant targeting enterprise brands/fortune 500 as potent is clients

[Siddharth Puri @ijsid]

Weekend reads have arrived #books #Learning #building

[Siddharth Puri @ijsid]

@eric_seufert Or just better quality competition or more aware publishers ?

[Siddharth Puri @ijsid]

@eric_seufert Adtech is not growing for them but not declining as well in terms of absolute value - with UAC they did a good job of moving dollars from mobile app advertisers - do you feel it’s function of tech not seeing investment in newer areas like Commerce Media or CTV/OTT ecosystem ?

[Siddharth Puri @ijsid]

@eric_seufert Paid links are coming for sure - though what will be exciting to see is where we move towards lesser options and finite decisions , while search and affiliate budgets will get unbundled and move towards AI assistants - how will full funnel advertising looks like or doesn’t 🤔

[Siddharth Puri @ijsid]

@AdtechGod @douglauretano @mrjordanbentley 80% business from filing shows is coming from SMB segment - they want outcomes/impact - so like Adsense better than low take rate DSP :) . Love the depth of ad market in US