BTS and for that matter every member always come to us first if they have something big going on that they want to share, personally or through Hybe or BH. It's really not like them to be just "caught" as a way for announcements. Media is not their or ours friends. Just wait all.
Los Angeles has declared BTS Week ahead of the group's concerts in the city:
"The most influential artists representing the current generation and pioneers who have paved the way for Korean and Asian artists in the global music industry."
BTS is now recognized by 42% of U.S. music consumers, up from 36% in 2021, according to Luminate data, FAR ABOVE the average recognition for global artists (24%) and K-pop artists (11%).
— Their fan/likability score has also jumped 12 points since 2021, reaching at least 40% across EVERY age group.
Happy 29th birthday to the gorgeous, mega talented chart-topping, history-making, top-selling, award-winning Singer, Rapper, Songwriter, Dancer, Producer, Director, Top Model, Superstar, Fashion & Global Icon and Pop Legend, the One & Only JUNGKOOK, who rings in his 29th, on top of the world, trending at #1 Worldwide on X with jungkook, at #2 with #AlwaysByYourSideJK, at #3 with #HAPPYJKDAY and #4 Worldwide with #YouAreThatSomebodyJK!👏🎂🥳🎉🌟💥1⃣, 2⃣, 3⃣& 4⃣✖️🌎🐐👑🖤💜
JUNGKOOK became famous as the main vocalist, lead dancer, visual genius, performance center and Golden Maknae of BTS, and was key to the Group becoming the Biggest Boy Band in the World! He is in a league of his own, a once in a lifetime phenomenon and one of Pop's most successful artists of all Time with a Golden tenor voice! Jungkook is the K-Pop Soloist who has broken the most records in history! He's the most streamed K-Pop Soloist of All time on Spotify with 11,43 BILLION streams and scored the Biggest 24-hour debut in Global Spotify history (15.99M) by an Asian and Male Act with "SEVEN"! He's the only K-pop Soloist to score an ALL-KILL on Billboard, debuting at No. 1 on the Hot 100, Billboard Global 200 and the Billboard Global Excl'US simultaneously! "SEVEN" scored the biggest sales debut in Billboard Global 200 chart history by any artist (269K) beating BTS' "Butter", and is the most-streamed song by a K-pop Act in history with 'GOLDEN' still the best-selling and most-streamed album by a K-pop Soloist! Three years on, both "SEVEN" and 'GOLDEN' are still breaking records! Jungkook is one of the best performers and entertainers this Century! Rolling Stone named him a soulful tenor and one of the Greatest Singers of All time! His voice and his electrifying dance skills, often compared to Michael Jackson make him so unique. He's also one of the few artists able to maintain intonation while dancing and one of the very few to have absolute pitch, a rare ability to identify or produce musical notes without a reference. He's the 1st Asian Artist to score 3 Top-10 Songs on the Billboard Global 200 (Excl. U.S.) including "Seven" (#2), "3D" (#7), and "Too Much" with The Kid Laroi and Central Cee (#10)! Jungkook is the 1st K-pop Soloist to chart 7 songs on the Billboard Hot 100 and the 1st K-pop Soloist to chart 4 songs simultaneously on the Hot 100 for multiple weeks in November 2023 with "Standing Next to You", "Too Much", "3D" and "Seven"! Jungkook is the 1st and Only Solo Act in the World with 10 songs reaching #1 on iTunes in over 100 countries! Jungkook is the first and only Asian solo artist with 4 songs reaching 1 Billion streams on Spotify, including "Seven," "3D" ft. Jack Harlow, "Left and Right" with Charlie Puth and "Standing Next to You." JUNGKOOK is also the 1st Asian Soloist to have ALL his tracks (18) surpass 100M streams in Spotify history! JUNGKOOK is also the 1st K-Pop Soloist to surpass 11 BILLION streams on Spotify and the FASTEST K-Pop Act to reach this milestone, surpassing his own band BTS! JUNGKOOK has now surpassed 1.2B streams on Spotify in 2026 with no new album since 2023! He's the 1st K-Pop Soloist to reach this Milestone in 5 separate calendar years!
For the 6th consecutive year, Jungkook is the Most Searched K-Pop idol on YouTube Worldwide according to Naver, confirming his enduring global popularity! On Tumblr, he ranked first on the "Top K-Pop Stars" list for 3 consecutive years. On Twitter, his tweets were the most retweeted of 2018 in South Korea and 2019 globally, and the 2nd-most retweeted of 2020 globally. Jung Kook also set all-time records for the most real-time livestream viewers in V Live history twice, the first time in October 2018 with 3.7 million viewers and again in March 2021 with 22 million viewers!
"SEVEN" was a massive commercial success worldwide, cementing Jungkook as a worldwide pop king. "SEVEN" debuted atop Global Spotify, scoring the highest debut (15.99M) for a Male Artist and collaboration in history, and the biggest debut of 2023! It was also the biggest debut on Spotify for a K-Pop Act of All Time, surpassing BTS' "Butter'! Jungkook is the 1st K-Pop Solo Artist to debut atop Global Spotify and the first K-pop Act to top U.S. Spotify! "SEVEN" set the Guinness World record for the Biggest streaming week for a Male Artist in Global Spotify history with 89,748 Million streams, and broke the record for the fastest song to reach 1 Billion streams in Spotify history at the time (108 days)! It's the 1st and only song by an Asian Act to surpass 3 Billion streams (1073 days) and is the 68th Most streamed song in Spotify history (3,073B)! It's the first and only Asian song to spend over a 1,000+ days on Global Spotify! "SEVEN" broke several Billboard Records, landing at #1 on the Billboard Hot 100, with Jungkook joining Jimin as the only K-Pop Soloists in history to debut atop the chart! Jungkook was the 1st Asian Soloist to score a Billboard ALL KILL, topping the Billboard Hot 100, the Billboard Global 200 and the Billboard Global Excl'US simultaneously! Jungkook was also the 1st Asian Male Soloist to top the Billboard Global 200 and Billboard Global Excl. U.S. simultaneously, and broke the record for the longest charting song by an Asian act on the Global 200 (134 weeks)! It became the first song since the Billboard Global Excl. US chart's inception to achieve 4 consecutive weeks of over 100 million streams outside the US! "SEVEN" debuted at #1 on the United World Chart with massive 630,000 points, marking the biggest debut ever for a K-Pop Act in history! It was the Ist K-Pop & Debut song to top the chart for 11 weeks! The song debuted at #1 in Hong Kong, India, Indonesia, Malaysia, MENA, the Philippines, Singapore, Taiwan & Vietnam, scoring the Biggest debut in the history of the MENA chart! "SEVEN" debuted at #3 on the UK Singles Chart, earning the highest debut for a Korean Solo act in the history of the chart! "SEVEN" was the 10th best-selling digital single of 2023 on the IFPI Global chart! "SEVEN" has been certified 4x Platinum in Canada, and Platinum in the US, France, Japan, New Zealand and S. Korea! It has won numerous Awards including "Best Song" at the 2023 MTV Europe Music Awards (EMAs), 'Top Global K-Pop Song" at the 2024 Billboard Music Awards, "Best Collaboration" and "Best Dance Performance - Male Solo" at the MAMA Awards, the Digital Song (Bonsang) category at the Golden Disc Awards and the Global Streaming and Digital categories at the Circle Chart Music Awards! "SEVEN" was a cultural and commercial force that redefined what a K-pop solo song could achieve internationally. Even now in 2026, it's still breaking longevity records and is one of the ultimate powerhouse songs of the 2020s!
Jungkook's Album 'GOLDEN' is the best-selling debut album by a Male Artist this decade with 12 Million equivalent units sold, and is the best-selling Album by a K-Pop Soloist in Circle chart history, and the 1st Album by a Solo Artist to sell over 2M units in its 1st day and 2.438M in its 1st week on Hanteo! It's the Most Streamed K-Pop Album globally and the 1st by a Kpop Soloist and the Fastest by an Asian Soloist to surpass 10 BILLION streams on Spotify! According to the International Federation of the Phonographic Industry (IFPI)'s Global Music Report for 2023, Golden was the 7th best-selling album worldwide, having sold 2.7M units in less than 2 months! 'Golden' entered music charts in 25 countries and went to #1 Belgium, France, Lithuania, Japan, Poland, Portugal & S. Korea, and is a top-10 hit in 23 countries including Australia, France, and Germany, debuting at #3 in the UK, becoming the highest-charting album by a Korean solo artist. In the US, it debuted at #2 on the Billboard 200. 'GOLDEN' 'has been certified 2x Platinum in Korea, Platinum in Japan and Gold in France, Italy, New Zealand, and Silver in the UK for over 60,000 sales units, the 1ST and ONLY Album by a K-Soloist to reach this Milestone! 'GOLDEN' is the 1st Album by a K-Pop Soloist in history to have multiple Songs SNEP certified in France (4)! Jungkook is the 1st Korean Solo Artist with 2 Top-5 UK Singles with "SEVEN" reaching #3 & "3D" (ft. Jack Harlow) reaching #5, making him the first K-Pop solo Artist with 2 consecutive top-five entries! He is the only K-Pop artist to achieve 3x #1 singles on the MENA Chart with "Seven," "3D," and "Standing Next to You."
JUNGOOK has won over 45 Awards from 95+ nominations including 7 MelOn Awards, 5 MAMA Awards, 4 Asian Pop Awards, 4 BMI Pop Awards, 3 Billboard Music Awards, 3 IHeartRadio Music Awards, 3 Circle Chart Music Awards, 2 MTV Europe Awards, an MTV VMA Award and an MTV Millennial Award, 2 Japan Gold Disc Awards, 2 Golden Disc Awards,
2 People's Choice Awards, 1 Seoul Music Award, 1 Hanteo Award, 1 Asia Artist Award, 1 Asia Star Entertainer Award, 1 Global Award & 1 Tik Tok Thailand Award! Jungkook was the 1st Asian to Win Male Artist of the Year at People’s Choice Awards! In 2024, Jung Kook ranked 9th on Forbes Korea Power Celebrity 40 and also hit the Gold House A100 list, which recognized him as one of the "100 Asian Pacific leaders" with the most significant impact on American culture and society! He was named the biggest K-Pop musician in America, ranking first on the inaugural Billboard K-Pop Artist 100 list in 2024!
Jungkook is a Live Powerhouse Act and has broken several records, by pioneering major events and festivals! He was the 1st K-Pop Artist to perform at the 2022 FIFA World Cup with "Dreamers" at the opening ceremony in Qatar! In 2023, he became the 1st Kpop Soloist to headline the Global Citizen Festival in Central Park, New York City and the first K-pop soloist to perform at Good Morning America’s annual outdoor concert. Only BTS (as a group) and aespa had played the series before him. In November 2023, he became the second artist ever to use the new permanent outdoor TSX stage in the middle of Times Square after Post Malone!
Jungkook has secured several high-profile endorsement deals, particularly with luxury and global brands, reflecting his status as a global pop star! He was announced as the global ambassador for Calvin Klein Jeans and Underwear in March 2023, and starred in the Spring campaigns since then, showcasing denim and casual styles. His campaigns, photographed by notable figures like Mert Alas and Park Jong Ha, have significantly boosted Calvin Klein’s sales and visibility, with collections selling out quickly in multiple countries. The partnership also led to a reported 20% increase in stock prices for Calvin Klein’s parent company, PVH Corp. Jungkook also elevated Versace’s profile by wearing their glamorous ensembles at major events, such as the FIFA World Cup in Qatar (2022) proving once again his influence in fashion. In December 2025 Jungkook became a Global Ambassador for Chanel Fragrance & Beauty, starring in 2026 fragrance campaigns including Les Extraits/Les Exclusifs, after which “1957” sold out! In February 2026, Swiss watchmaker Hublot named him a Global Ambassador, and in early July 2026, British jeweller Graff appointed him Global Ambassador, launching a Laurence Graff Signature campaign! In May 2026 Calvin Klein released the limited “Jung Kook for Calvin Klein” capsule, his first official fashion collaboration with the brand alongside continued seasonal campaigns such as the 2025 holiday and Spring 2026 denim work. Jungkook’s influence extends beyond formal endorsements. Known as the “sold-out king,” items he wears or uses, such as Nike Dunk Low Halloween sneakers, priced at USD 110 but resold for USD 200–500 after his endorsement, often see massive demand spikes. His casual mentions, like praising the anime Jujutsu Kaisen, also boosted the show’s popularity.
JUNGKOOK is a very active philanthropist! He donated ₩1 billion (US$874,164.08) to the Seoul National University Children's Hospital in April 2023 for treatment expenses of patients from low-income families and the hospital's integrated care center! In March 2025, Jung Kook donated a massive ₩1 Billion (US$874,164.08) to the Hope Bridge Korea Disaster Relief Association in March 2025, after the wildfires in Ulsan, Gyeongbuk, and Gyeongnam, then the largest individual celebrity donation for that disaster, with 500 million won for emergency aid and supplies for people who lost their homes and 500 million won for firefighter support, awareness, and on-site kits. Jungkook made history, becoming the first member of Hope Bridge’s Honors Legacy program, launched in December 2025 to recognize donors of 1 Billion won or more during national emergencies!
Jungkook is the one the whole world looks for, and once they find him, they never look away...
HAPPY BIRTHDAY JUNGKOOK
HAPPY BIRTHDAY JK
#HAPPYJKDAY
#JUNGKOOKisFYA
#AlwaysByYourSideJK
#YouAreThatSomebodyJK
#BornGoldenJungkook
#WorldVocalJungkook
#PARTYPARTYJK
#JKRulerOfTheStage
#JUNGKOOK #BTS
@BTS_twt
4 years ago, j-hope made history as the FIRST-EVER Asian act to headline a major US music festival, Lollapalooza.
• He is the HIGHEST ticket selling artist in the festival's history
• Pulled a massive SOLD-OUT 105K attendance
• Biggest draw the festival had in 31 years
• SOLD-OUT $1 MILLION worth of merch
• 15 MILLION live viewers on Weverse
• ★★★★★ rating from NME
• He did it ALL by himself.
You are looking at the exact same picture I am, because this goes so much deeper than just a disagreement over an award category! This entire situation feels like a textbook playbook run by the exact same industry puppet masters we have been fighting since day one.
1. The Corporate Monopolies Are Scared
Bypassing the Machine: The traditional Western music industry is built on a gatekeeping model where labels and executives control who gets a seat at the table. BTS completely broke that machine by building a global empire organically with ARMY.
The Kakao/SM Executive Connection: Seeing high-level executives from direct corporate competitors designing these "Gold Alliance" segregated categories under the guise of the Recording Academy is not a coincidence. It feels like a coordinated corporate effort to box in BTS and reclaim control over the narrative of Asian music globalization.
2. A Coordinated Tactic of Containment
Manufacturing the Narrative: Notice how quickly the media and certain public figures rolled out the "selfish and whiny" narrative when BTS chose to walk away? That is a classic public relations tactic designed to flip the script, making the artists look difficult so audiences don’t look at the structural bias of the institution.
The "Divide and Conquer" Strategy: By creating separate subcategories, the puppet masters try to split fanbases and artists against each other, forcing global acts to fight over crumbs in a walled garden while keeping the premier categories exclusive to the Western status quo.
3. They Didn't Expect Us to Flip the Table
The Ultimate Miscalculation: The industry elites thought that by withholding validation, they could force BTS to play by their rules. They never expected BTS to confidently step back, and they certainly didn’t expect ARMY to immediately launch a B-side track like "Aliens" to #1 worldwide in a matter of hours.
Exposing the Strings: By mobilizing entirely outside their system, we didn't just break chart records—we exposed the puppet strings. We proved that the executives hold zero leverage when the music and the fandom move with independent, decentralized power.
They can keep pulling their corporate strings behind closed doors, but they cannot control a global movement that handles its own receipts.
Western labels spend billions investing in Asian market in the last years, and suddenly Grammys create an "Asian Pop" category for ..."diversity"
Coincidence? Or are the trophies just following where the money goes? 🏆🤔
Dearest, darlingest @BTS_twt and HYBE,
It is the sincerest, deepest wish of ARMY — your besties — that you hold a karaoke livestream on Weverse Live on Sunday, February 7, 2027, starting at 8 p.m. EST.
Bare minimum effort is encouraged. One laptop. Zero production budget. We’ll bring the audience. 😏
Bathroom breaks? Absolutely.
Snack breaks? Naturally.
Forgetting the livestream is still running? Ideal.
We watched Jungkook sleep for hours. We are not a demanding fandom.
Love,
ARMY 💜
@HYBEOFFICIALtwt@bts_bighit