Ilia B

GTM engineer, Bangkok. I write about paid ads, outbound and the tests that actually move b2b numbers

[Ilia B @iliabatth]

cold email deliverability is mostly boring work: domains, warmup, volume per inbox. the clever subject line takes the credit, the boring part did the job

[Ilia B @iliabatth]

your pixel is more important than your targeting. if the conversion event doesn't fire, the platform is optimizing for a guess and charging you for it

[Ilia B @iliabatth]

the most expensive button in any ad account is the one labeled "recommended"

[WORLD 2026 🌊 @W0rld2026]

Paris, France 🇫🇷

[Ilia B @iliabatth]

Hi! How are you?

[Ilia B @iliabatth]

@viewsoff 🇨🇭🇨🇭🇨🇭

[VIEW @viewsoff]

Switzerland 🇨🇭

[E ★ @reminiscinbby]

English countryside