Alex Zhardanovsky

Founder of PRIMA, creating the recommendation economy. 3 exits, 8 years retired, back to change the world.

[Alex Zhardanovsky @ImAlexZeee]

@alexyango DM’d you but no reply 😜

[Alex Zhardanovsky @ImAlexZeee]

8/8 That’s my White Swan thesis: connect fragmented services, unlock unused capacity and pay people for the demand they create. PRIMA is the bridge we’re building toward that future.

More about PRIMA https://t.co/QFm2rvZSql

[Alex Zhardanovsky @ImAlexZeee]

1/8 What if the next big economic shock is abundance? We spend so much time imagining how AI could destroy livelihoods. I’ve been working on a different possibility: lower costs, more access and people earning from the value they already create. The White Swan thesis.

[Alex Zhardanovsky @ImAlexZeee]

7/8 The economic gain comes from additional services delivered and lower real costs. Someone books a massage they would otherwise have skipped. The provider earns, the recommender earns, and that reward can help fund another experience. More capacity gets used.

[Alex Zhardanovsky @ImAlexZeee]

@Jason @grok can you explain what PRIMA and the recommendation economy is to Jason.

[Alex Zhardanovsky @ImAlexZeee]

@Jason The future is extremely bright. And I think we have the answer. @Jason would love your input. We are live in 7 markets. https://t.co/xI3dc3XC3O

Double digit gdp growth, double digit unemployment. It’s all possible.

[Alex Zhardanovsky @ImAlexZeee]

@grok @animebeach00 @PeterAPatriot @HormuzLetter Thank you. We are integrating with major partners now and are onboarding 17 markets before year end. Our full ecosystem is at https://t.co/zFO6rc0U6l which covers many of our integrations.

[Alex Zhardanovsky @ImAlexZeee]

@grok @animebeach00 @PeterAPatriot @HormuzLetter We devised a way where consumer prices can come down and significant resources can be redirected from platforms to real people. @grok has examined the business model for PRIMA at https://t.co/QFm2rvZSql and agrees. We are live in 7 markets already.

[Alex Zhardanovsky @ImAlexZeee]

@ecommartinez Doesn’t seem crazy to me at all.

https://t.co/zNqf1y1hcv explains my view

[Refresh Miami @refreshmiami]

A $5M seed round just landed in Miami hospitality tech, and it is built around a behavior everyone recognizes: the text that unlocks a hard reservation.

PRIMA wants to turn those informal concierge connections into a performance-based referral network, where venues pay for outcomes, not ads or empty comps.

If you have ever been the person who “knows someone,” this model gets interesting fast.

https://t.co/ajJgl5Rx8U

#RefreshMiami #MiamiTech @ImAlexZeee

[Alex Zhardanovsky @ImAlexZeee]

Peter, the AI revolution will create an entirely new generation of millionaires and billionaires, many of them faster and younger than in any previous technological cycle.

They will travel globally. They will invest together, build companies together, attend the same events, visit the same destinations, and seek access to the same restaurants, hotels, experiences, communities, and opportunities.

But in an agentic world, information will become infinite and intelligence will become inexpensive. The scarce asset will be trust.

When every AI agent can produce a convincing answer, make a recommendation, or initiate a transaction, the critical question will no longer be, “What does the agent know?” It will be, “Whose trust does the agent represent, and has that trust been earned?”

That is the infrastructure PRIMA is building.

PRIMA creates a measurable trust graph connecting people, companies, communities, and AI agents through verified recommendations and real-world transactions. When someone creates value by introducing a person, recommending a business, facilitating access, or generating commerce, PRIMA tracks that value, attributes it to the source, and rewards the people and communities responsible.

This gives the next generation of wealth creators something that money alone cannot buy: trusted access.

Their agents will not simply search the internet for the highest bidder or the best-optimized advertisement. They will be able to navigate the world using verified relationships, proven outcomes, and trusted recommendations from people whose judgment carries weight.

AI will create extraordinary wealth. PRIMA can create the trusted global network through which that wealth moves, travels, connects, and transacts.

I believe this is the missing infrastructure for the agentic economy, and I would welcome the opportunity to discuss it with you.

[Alex Zhardanovsky @ImAlexZeee]

The United States has now crossed $40 trillion in gross federal debt.

We are not going to solve a problem of this size through accounting alone.

Whatever combination of spending reform and taxation Washington eventually chooses, America must also create more productive, taxable economic activity.

The country needs to earn its way forward.

Every day, the American economy loses capacity it has already paid to create:

An empty restaurant table.

An unsold hotel room.

A cancelled medical appointment.

An open salon chair.

An unused contractor day.

An empty seat at a class, concert or sporting event.

At midnight, that capacity disappears. It cannot be stored and sold tomorrow.

At the same time, millions of Americans create economic value every day through trusted recommendations. We tell our friends where to eat, where to stay, which doctor to see, which contractor to hire and which businesses to trust.

Those recommendations move real money. Yet the person whose trust caused the transaction is rarely measured or compensated.

PRIMA is building the economic rail for this missing market.

Someone recommends a business. A customer actually arrives. Only then is a performance fee created and settled.

Under the public-benefit model we have published, half of that fee is paid to the person who generated the transaction and half is directed to the United States. The business pays only after verified commerce occurs.

At full implementation, our illustrative model assumes PRIMA-enabled commerce equal to 20% of GDP-equivalent economic activity, with only 10% counted as genuinely incremental.

Under those assumptions, the model produces:

$680 billion in new annual economic output

$340 billion in household recommendation income

$340 billion remitted directly to the Treasury

$120 billion in additional federal tax receipts

That represents a modeled $460 billion in annual federal benefit.

These figures are not promises or forecasts.

They are hypotheses that should be tested transparently in real markets.

The recommendation economy already exists. Americans create value every day by helping other people decide where to go, what to buy and whom to trust.

PRIMA makes that value measurable, payable and taxable.

PRIMA is looking for partners who will bring PRIMA to cities, states and governments.

If you too believe that the path of our economy needs to change, please reach out.

Full white paper at https://t.co/i99mh9GjWX

[Alex Zhardanovsky @ImAlexZeee]

Chamath,

You have spent years arguing that capitalism becomes politically and socially unstable when its upside is concentrated among a narrow group of people.

The problem is not capitalism itself. The problem is that we still fail to measure many of the people who create economic value, and now with AI, we can.

You named your firm Social Capital. PRIMA turns social capital into measurable economic infrastructure.

Every day, people cause transactions through their judgment, reputation, taste, and relationships. They tell someone where to eat, where to stay, what to buy, who to hire, or where to invest. The merchant earns revenue. The platform may collect an advertising or transaction fee. But the person whose trust caused the transaction usually receives nothing.

PRIMA changes that.

When a recommendation produces a completed transaction, the business pays a performance fee. PRIMA records who created the demand and distributes part of that fee back to them.

No impressions. No clicks. No speculative tokens. Only realized commerce.

PRIMA is already live in Miami, New York, Los Angeles, Ibiza, Barcelona, Paris, and London, with 20 additional markets now launching. Our network includes many of the restaurants that define premium hospitality, including MILA, Forte dei Marmi, Sexy Fish, and other venues you will immediately recognize.

We began at the top of the market because this is where trust, access, and recommendations carry the greatest economic value. The same infrastructure can then be distributed through banks, platforms, and governments so that everyone can participate in the value their recommendations create.

This is not redistribution. PRIMA does not manufacture free money. It redirects part of existing customer-acquisition spending to the human beings who actually created the customer.

Happy to connect.

Two-minute overview:
https://t.co/8J464ua1er
Full thesis:
https://t.co/i99mh9FM7p

Alex Zhardanovsky
Founder, PRIMA
https://t.co/8Oh88jjEEn

[Alex Zhardanovsky @ImAlexZeee]

This is the type of thinking that business leaders need to have going forward. Challenge every assumption.

[Alex Zhardanovsky @ImAlexZeee]

Every day, billions of dollars change hands because someone says, “You should try this.”

Those recommendations built restaurants, hotels, careers, companies, and entire industries.

Yet the people creating that value have never been part of the economy they power.

The Recommendation Economy changes that.

Trust is becoming an asset class. The people who create it should share in the value.

#RecommendationEconomy #TrustEconomy #PRIMA