Introducing Source Material — the weekly series where the designers & creatives shaping culture share the references that shaped them.
Our first guest is Thom Bettridge: Editor-in-Chief of @i_D and founder of Content World.
00:00 - Introducing Source Material 00:08 Joe's Magazine (First Issue)
00:49 Colors: A Book about a Magazine About the Rest of the World
01:27 Balenciaga Archetype magazine 02:00 032c 33 (Frank Ocean Cover)
02:28 All-In Nº9
03:32 Highstyle (Migos Cover)
04:23 i-D 374 (“The Unknown Issue” Enza Khoury Cover)
05:42 i-D 375 (“The Beta Issue” Born In 2025 Cover)
06:50 Outro
Nobody's personality is authentic anymore, this is not genuine. Everything people like this do is an act.
Our culture is now to be annoying because you can't just be yourself, you have to be a cartoon character