Lil fish Fandom is a big but very fragile fandom. We constantly have to carry a fear that makes us more vulnerable if we don't get any reassurance. It's like loving someone more thn they love you. It hurts to say it like that but that's the truth.
From a business perspective It's so bad for their marketing. An artist value is It's fans. I hope these entertainment companies and artist keep that in mind. Being clear with your words is the 1st step you can take.