I'm Not A Machine

Creative Audio Post-Production
The Agency of Real Sound
Led by Executive Recording Producer @VerityPabla

#ImNotAMachine
#AnUnrivalledListener

[I'm Not A Machine @imnotamachine]

Hey friends - we're wrapping up our main activities on Twitter & will be much more active on IG & LinkedIn, so join us over there if you like: https://t.co/CIQ0Vl9h5K
https://t.co/3eP7oaroVn

[I'm Not A Machine @imnotamachine]

It’s live!

The new I’m Not A Machine website is ready for your eyes (and ears).

The last one held its own. It was built, tweaked, and evolved as we went.
But this version?
This one reflects who we really are now.

The Agency of Real Sound
https://t.co/FFRAL6wqjW

#IMNOTAMACHINE

[I'm Not A Machine @imnotamachine]

After work drinks tomorrow with #ImNotAMachine? If you're in Leamington Spa pass through for choice tunes, exclusive cocktails/mocktails, light snacks and niceee creative company! Fluters Bar in @1millstreet with @veritypabla

[I'm Not A Machine @imnotamachine]

THIS Friday! @1millstreet with @veritypabla 👇🎶

[I'm Not A Machine @imnotamachine]

This evening... @1millstreet 4pm till close @veritypabla is taking over the sound system with soulful RnB & big classic hits. Free entry to members & non-members - good vibes, nice drinks & great company! #ImNotAMachine #LeamingtonSpa

[I'm Not A Machine @imnotamachine]

On Friday #ImNotAMachine is taking over the sound system at 1 Mill Street, Leamington Spa. Join @veritypabla in Fluters Bar for a chilled RnB vibe & creative mixer. Free entry from 4pm...

[I'm Not A Machine @imnotamachine]

Tomorrow's event in The Fold on Spencer St in #LeamingtonSpa is almost a sell-out. Get your free ticket to the talk and creative mixer right now on the link below! #ImNotAMachine #CreativeNetworking

[I'm Not A Machine @imnotamachine]

Next Tuesday 6-8pm join @veritypabla for a free talk on 'why being human is more vital than ever in the creative industries' in The Fold, Leamington Spa: https://t.co/3fdSMYq7SA

[I'm Not A Machine @imnotamachine]

Next Tuesday 6-8pm join @veritypabla for a free talk on 'why being human is more vital than ever in the creative industries' in The Fold, Leamington Spa: https://t.co/3fdSMYq7SA

[I'm Not A Machine @imnotamachine]

Today from 4-9pm in Leamington Spa! Pass through if you appreciate CHOICE soulful RnB tunes, niceee drinks, and good people...free entry @1millstreet

[I'm Not A Machine @imnotamachine]

Just TODAY left to respond to the government and help protect the British music industry...

[UK Music @UK_Music]

Only days left to protect music creators from AI exploitation

The Gov't consultation on AI & copyright closes Feb 25. They want to let AI use creators' work without permission or payment.

Read more: https://t.co/4gUd8mwlGF

[𝗝𝗼𝗵𝗻𝗮𝘁𝗵𝗮𝗻 𝗕𝗿𝗮𝗻𝘀𝗼𝗻 @JBranson_]

Updates on the wider programme to follow!

Book your FREE ticket here: https://t.co/PpeJiTMpea

@CaroleWdc @RBLBrandTeam @CassieLeedham
@InterculturalR @veritypabla

#WDSpark2025 #LoveLeam #BuyintoWarwick #Kenilworth #Warwick #Whitnash #Warwick #SWLitFest

[𝗝𝗼𝗵𝗻𝗮𝘁𝗵𝗮𝗻 𝗕𝗿𝗮𝗻𝘀𝗼𝗻 @JBranson_]

📢 Announcing Spark Lite Speakers!

Join us on Fri 14 Feb (10am – 2pm) at @spacentre for 2 power-packed, hour-long sessions, chaired by @Nicolejustdis, where you will hear from local creatives as they share 10-minute updates on their exciting projects & initiatives. The line-up👇

[Ed Newton-Rex @ednewtonrex]

Sir Elton John joins Sir Paul McCartney in rejecting - in the strongest possible terms - the UK government’s plan to upend copyright law to favour AI companies.

He says the plan “will allow global big tech companies to gain free and easy access to artists’ work in order to train their artificial intelligence and create competing music. This will dilute and threaten young artists’ earnings even further. The musician community rejects it wholeheartedly.”

@RhonddaBryant @lisanandy @Keir_Starmer

https://t.co/xCiDiip8FO

[I'm Not A Machine @imnotamachine]

Want edge?
Let's 'av it!
I'm Not A Machine
#Showreel2024
#CreativeAudioAgency

Custom Music: Two Things
Voiceover: @Deelaydeemc
VO engineer: @Flowlosopha
Script: @veritypabla & Lisa Taylor
Showreel editor: Mark Hancock

[Karla Ortiz @kortizart]

🚨UK People🚨

Your government is proposing a HUGE change to copyright law, where they give away YOUR works to Tech companies to profit from for FREE!

A disgusting overreach that will cause irreparable harm to ALL creatives and beyond .You have one chance to stop it, read how👇

[Ed Newton-Rex @ednewtonrex]

Announcing a new company I'm launching today - Great British AI.

For the last year or so, I’ve argued that AI companies should treat creators fairly, by licensing the training data they use. I come from the UK, where this is currently required by law. But today, the UK government announced that it intends to change the law, and make it legal for AI companies to train on people’s copyrighted work without a licence, to attract more AI companies to its shores.

So I’m launching a company that will take full advantage of this, and that I hope aligns with the government’s intentions.

It’s called Great British AI, and our mission is to replace the country’s creative workers with AI. The UK’s creative industries are responsible for 5% of GDP, worth £124 billion, which represents a huge opportunity for AI companies that can train on those industries’ work with impunity in order to replace them. We agree with OpenAI’s former CTO when she said, “some creative jobs maybe will go away, but maybe they shouldn’t have been there in the first place” – and we intend to help achieve this dream. The government’s proposal gives us one of our key resources — training data — for free, bringing the dream well within reach.

Our strategy is simple. We will immediately start scraping British creators’ copyrighted work from the internet (it is publicly available in huge quantities, since creators and media companies have been putting it online for years in order to gain exposure). We will do this across all media types — illustration, photography, writing, news, video creation, and more. We will train cutting-edge generative AI models on the work we scrape; these models will then be able to generate vast amounts of new works, which bear enough similarity to the works we trained on to be able to compete effectively in those same markets; and we will sell access to these models, giving customers a far cheaper alternative to licensing the original works.

By doing this, we will rapidly subsume much of the existing market for creative works in the UK, replacing an expensive ecosystem of creators with a much cheaper, fully AI-driven alternative. We will do so without paying the creators whose work we’re using to replace them. And this is all made possible by the government’s proposed changes to copyright law.

The government proposal gives rights holders the chance to opt out of AI training — but we’re not concerned about this. All the available data suggests that take-up for opt-out schemes of this nature is low (<10%), and we expect numbers here to be similar — after all, most creators won’t realise they can opt out, and for an individual to opt out all of their works will be a huge administrative burden.

What’s more, even creators who do try to opt out will no doubt have licensed their works to other settings (for instance, a photographer licensing their work to be used in an ad), and the chances they will be able to opt out all these downstream copies of their works are vanishingly small — so we’ll be able to get most of the data we want anyway.

And there is nothing in the government proposal that says how quickly we have to retrain and replace our models when creators opt-out of training — so, even after people opt out, we will continue to use models already trained on their work for years. Thankfully, the opt-out proposal really presents essentially no barrier to our scraping and training efforts at all.

Why build this business in the UK? Because it is the perfect home for it, with the proposed update to the law.

In the US, the ‘fair use’ copyright exception is nuanced, and the effect that copying has on the potential market for and value of the original work factors into legal decisions regarding whether certain uses of copyrighted works are legal or not. It is hard to see how most unlicensed generative AI training could be legal under US law, given that it competes with the work it’s trained on  — and we imagine many of the outstanding lawsuits brought by rights holders against AI companies in the US will be successful as a result.

But the UK’s proposal brings no such issues. In the UK, it will quite simply be legal to train on copyrighted work without a licence, as long as you respect an opt-out scheme that, as discussed above, will in reality have very little effect. This is a huge opportunity for companies like ours that aim to replace human creative labour by ingesting, remixing and regurgitating the results of that labour.

Of course, we will have competitors. With this change to the law, we will be far from the only AI company adopting this strategy. Once training on copyrighted work in the UK without a licence is legal, every AI company will be incentivised to scrape as much British copyrighted work as they can, and train and release models, as quickly as possible. The commercial opportunity in replacing human labour in the creative industries is huge, and the inevitably slow pace of people opting out will reward fast movers. Other companies may not be as open as us about their strategy and motivations, but we have no doubt that they are making similar plans — they would be crazy not to. Competition will be fierce, but we will work tirelessly to grab as much of the UK’s creative output as we can, and automate away as many of the UK’s creative jobs as possible.

And we don’t intend to stop at automating the creative industries. In the long term, our vision is much bigger. We agree with OpenAI when they say that AI tools will be “economically valuable to companies in part by automating roles”, and will be able to replace people, and with the 41% of senior executives who expect to decrease the size of their workforce thanks to AI. We believe that much of the labour market is up for grabs. The UK’s proposed change to the law is a clear signal: AI investment, and the automation of labour irrespective of outdated rights, is a future that we as a country are proud to embrace. We expect legislation to continue to reflect this, and we are sure that the government will present more opportunities to automate different sectors over time.

[philip lewis @Phil_Lewis_]

Tracy Chapman, who has not performed in public in years, performs "Fast Car" with Luke Combs at the #Grammys:

[Rishi Sunak @RishiSunak]

Wishing His Majesty a full and speedy recovery.

I have no doubt he’ll be back to full strength in no time and I know the whole country will be wishing him well.

[The School of Creative Arts @uhcreatives]

#SonicHerts isn’t just shows: our Music students get a ton of expert advice from incredible people in the music industry every year 🤩🌟

Find out more 👇
https://t.co/ERiDZonjQf

[Supe Troop @supetroopmusic]

Fresh poster for Mothers' Instinct!!! Music supervised by our Laura Katz.

[I'm Not A Machine @imnotamachine]

Another win! Silver at Eurobest 2023 for Heineken's Fresher Stats video. There isn't a single voiceover that DeeLayDee has done that isn't award-winning and she's an MC not a VO artist! We tell a proper story! #ImNotAMachine #LePub

[LePub @LePub_worldwide]

We’re really grateful because our wish came true this year at Eurobest with 2 Golds and 5 Silvers, but also 7 Bronze decorations that will seat nicely on our shelf.

Just on time for the holiday celebrations.
Read more on: https://t.co/88PAbF5hQ6