Imran

Documenting what works and what doesn’t in cold email. I’ll run your cold email campaign for free for 20 days.

[Acquisition.com @acq_official]

Alex Hormozi explains why most cold outreach fails.

"It's about ticket size. The larger the ticket, the more specific the target, the more cold outreach is important. The less specific the target, the lower the LTV, the more content and paid ads are the better channels. 10 grand or more is a rule of thumb."

"You wanna be hunting whales, not hunting minnows with a harpoon. You could, it's just not efficient."

[Imran @imrnjh]

A lesson learned: Stay on top of your cold email infrastructure.

Yesterday, my provider changed all nameservers from their end.

Result:
→ 26 email accounts need manual name server updates
→ All accounts got disconnected from Instantly
→ 38/60 emails bounced (SPF, DKIM issues)

Took hours to fix.

Lessons:
• Don’t wait. Regularly check your setup
• Monitor SPF, DKIM, DMARC + domain health
• Always keep backups ready

Thankfully, only a small set of accounts was affected.

[Imran @imrnjh]

Converted a lead into a positive reply today (just an hour ago) 👇

Goal: reply within 5 mins

Missed it slightly while gathering resources

Thought: what if he’s not checking his email inbox anymore?

→ Got his number from Apollo
→ Sent a quick WhatsApp

He replied instantly

If not, the next step was a call

Multi-channel outreach (email + WhatsApp + calls) is working really well

Speed + channel switching = higher conversions 🚀

[Imran @imrnjh]

One of the hardest things to figure out before starting a business is what you’re truly good at. Most of the time, we confuse what we enjoy with what we actually excel at.

[Imran @imrnjh]

After a positive cold email reply, we always wonder why did they not transition to meeting or why they have ghosted. Ask them a simple question “May I know why were you not interested?”.

By just asking this simple question, you maybe surprised by the responses and feedbacks you get. Which instantly lets you realise what was missing or what needs to be improved.

[Imran @imrnjh]

@briandonatiello Definitely will share with you results once completed. And yes, weekends inbox tends to be a little more freed.

[Imran @imrnjh]

Doing a test on how cold email campaigns perform on a weekend!

[Imran @imrnjh]

2 campaigns. Same copy. Different ICPs.

Campaign 1️⃣
346 leads → 1 positive reply

Not scalable.
But that 1 reply? High LTV potential.

Campaign 2️⃣
90 leads → 1 positive reply (still running)

This tells me:
- Lead magnet works.
- Messaging works.
- Needed ICP precision

That’s why I built Microbatch Testing Campaign (MTC).

Test small.
Scale fast.
Kill fast.

[Imran @imrnjh]

One important skill that is needed to be learn is how you build your lead list. It’s not just downloading from those databases out there but strategically thinking at the same time custom scraping outside those databases when needed.

[Imran @imrnjh]

3 Important things in a cold email:

1) Deliverability
2) Lead List
3) Copywriting

[Imran @imrnjh]

Just saw a a great cold email strategy in LinkedIn, wanted to share here as well.

After receiving a positive reply, instead of replying them with a follow up, this person directly called the lead and booked a meeting 💯

Here is the difference, if you had not send an email and called them directly, you would need to explain yourself.

However since, they already replied to us it showed an intent which made the calll not awkward at all. Thus having a higher conversion to booking a meeting.

[Imran @imrnjh]

The most common lead magnets in cold email (that still work) 👇

[Imran @imrnjh]

The feeling of sharing what works 💫

[Imran @imrnjh]

Got an idea for today's video. It will be a screen recording iPad explainer session.

[Imran @imrnjh]

Did a small tweak in my cold email campaigns. Started providing frictionless lead magnets. Love getting conversational positive replies rather than the usual "Yes" and going missing.

[Claude @claudeai]

Introducing Cowork and plugin updates that help enterprises customize Claude for better collaboration with every team.

[Imran @imrnjh]

@SheilaVill2880 Once you give the clients the value they are going to get as free trials, clients have now moved to the next funnel, which would be pricing.

Will try out Scraper City soon!

[Imran @imrnjh]

Lead magnets that we are attaching to our cold email:

1) Fast Delivery
2) No risk from the client's end
3) Less or no effort required from clients
4) Results are visible

[Imran @imrnjh]

@briandonatiello Totally agreed 💯

[Imran @imrnjh]

I always tell myself while I create content and share my learnings. It might not be worth it now. But when you take a look at it once you're successful, it's going to be gold.