Hoy quiero hablar de 4 pasos esenciales para la Redacción de Contenido. Son tan básicos que parece innecesarios tenerlos en cuenta, pero son tan importantes ...
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Microcopy is part of the user experience in websites, apps and other interactive platforms. It guides the user to complete a task or achieve a goal, helping them use a service or product effectively.
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Creativity likes AI, because even though we’re scared it might take our jobs, who but us will have the initiative, the irreverence, the intention? As long as curiosity is only ours, nobody will snatch our creativity.
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Inclusive Design aims to make the product accessible and useful to as many people as possible, by using a design, words and ideas that are easy to understand and not biased.
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Microcopies aren't only key for a smooth User Experience, but they're also ambassadors of a brand that aims to be outstanding at all levels.
Discover what microcopies are in my article for this week.
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We, copywriters, have a problem.
This is a profession that requires creativity and results that we achieve through hard training skills. But we face an unqualified practice that portrays us as easy money makers.