Ian

[Ian @imrrun]

@RealForexFella @kinocopter @HughRetard Are you calling the screenshot fake

[Ian @imrrun]

@serialsales Already built this product and it’s better and cheaper than everything else on the market free or paid and will be for a year.

Same with chatbot

And CSS landing pages

Just need distribution

[Taylor Avakian @TAYVAY_]

I closed more deals last year than any other year of my career.

Big reason? I started using AI agents in Excel.

I'm talking Endex AI, Shortcut, Claude. Tools that plug directly into your spreadsheets and do the grunt work for you.

If you're an investment sales broker and you haven't tried these yet, you're leaving hours on the table every single week.

Here are some of my favorite use cases:

1. Extracting rent rolls and P&Ls straight from an OM.

2. Building property specific DD checklists based on an OM. I like to send these to our buyers as well… They have been really receptive and grateful for this.

3. Auto populating acquisition models from an OM. Instead of manually entering 50+ inputs, the agent reads the OM and fills in income, expenses, rent roll assumptions, debt terms. I review and tweak instead of building from scratch.

4. Expense line item stress testing. Feed it trailing 12, T3 and budget. It flags every line where actuals deviate more than 10-15%. Insurance jumped 40%? R&M suspiciously flat on a 1985 build? It catches what I'd miss.

5. Sensitivity and scenario tables on the fly. "Show me what happens to the IRR if cap rates blow out 50bps, rent growth drops to 2% and insurance goes up 15%." Built in seconds.

6. Consolidating multiple property P&Ls into one portfolio view. Rolls everything up, normalizes the line items and flags which assets are dragging vs. carrying the portfolio.

7. Loan quote comparison. Paste in 3-5 lender term sheets. Agent normalizes rate, proceeds, DSCR, IO period, prepayment and reserves into a side-by-side your buyer can read in 2 minutes. Also, makes recommendations on which loan is the most conducive to your business plan.

8. Quick underwrite from an OM. Back of envelope cap rate, price/unit, price/SF, rough NOI. Know in 5 minutes if a deal is worth your time before you even open the OM.

Workflows that used to take me 2-4 hours now take 15-20 minutes. And I'm not exaggerating.

The brokers who figure this out first are going to run laps around everyone else.

I am already running laps ;) We had 10 new listings in January.

[LAD @ladcreatives]

had coffee with a guy last thursday who sold his marketing agency for $6.3m and i'm still processing what he told me

we were supposed to talk for 30 minutes. ended up being almost 3 hours because what he said completely rewired how i think about building businesses

"clients weren't paying for marketing strategy. they were paying because i could put their product in front of 2 million targeted people by tomorrow morning while other agencies were still setting up ad accounts"

i asked what made his agency worth that much when there's a new marketing shop popping up every day
he shook his head like i was asking the wrong question

"i'm an average marketer. maybe even below average honestly. my ad creative is mid. my funnels are basic. you could learn everything i know from youtube"

then he showed me what actually made him rich
a spreadsheet with 153 facebook groups

not random groups. carefully selected communities across fitness, personal finance, crypto, parenting, real estate, ecommerce, nutrition, self improvement, and tech

total combined members - 12.4 million people

and he was either the admin, co-admin, or senior moderator in every single one

"i spent 6 years becoming the most trusted person inside these communities. not as a marketer. as someone who genuinely helped people every single day"

he'd answer questions at midnight. create free resources for group members. remove spam so aggressively that group owners begged him to help moderate. he'd organize free challenges and AMAs.

connect members with each other for collaborations

no selling. no links. no pitches. just being the guy everyone in the group knew and trusted

after a year or two of this the group owners would make him admin. not because he asked. because they couldn't run the group without him at that point

"i basically became the landlord of 12 million people's daily attention and nobody even noticed i was building an empire"

when a supplement brand came to him needing exposure to health conscious women aged 25-40

he didn't open ads manager. didn't plan a content calendar. didn't write a single blog post

he'd go into his spreadsheet. filter by niche and demographic. pick the 8-10 groups that matched perfectly. then craft a post that looked completely native to each community

not an ad. a genuine post from the guy everyone already trusted sharing something he personally found valuable

"one morning i posted across 10 fitness groups before my coffee got cold. by lunch the client had 14,000 website visits and 600 sales. cost to the client - my fee. cost in ad spend - literally zero"

i sat there doing math in my head. he saw my face and laughed

"yeah. i basically built a distribution machine that runs on trust instead of money. try replicating that with a credit card"

his clients would come in expecting facebook ads and retargeting campaigns

"i'd tell them i don't run ads. i'm going to introduce your product to millions of people through communities where they already spend 45 minutes a day and they're going to hear about it from someone they already trust. you'll have sales by dinner"

he told me about the acquisition and this is where it gets crazy

the buyers showed up with their whole team. analysts and lawyers spending days in a conference room. he figured they'd tear apart his campaign results and revenue history

they barely touched it

what they actually cared about was the groups

they wanted to verify his admin access was real. they wanted to understand the engagement rates inside each community. they mapped out every group by niche, size, demographics, and activity level

then they asked him something wild

"they wanted to know what would happen to these groups if i left. would the owners remove me. would members care"

so they quietly interviewed 20 group owners without telling them about the acquisition

every single one said some version of the same thing - "that guy is the reason this group works. if he left i'd honestly consider shutting it down"

that's when the number changed

"their original offer was $3.8m. after the group verification they came back at $6.3m. they said building the same level of embedded trust across 150+ communities would take 6-8 years minimum and there was no guarantee it would even work"

he said the line i can't stop thinking about

"every marketer is fighting over the same ad auction. bidding against each other to interrupt people who don't want to be interrupted. i skipped the auction entirely. i'm already inside the room where their customers hang out every day and those people are happy to see me"

i asked what he'd tell someone starting from zero today

"stop building funnels. go find 20 facebook groups in one niche and become the most helpful person in every single one. don't sell anything for a full year. just help people. answer questions. create value. become essential"

"in 12 months you'll have something no amount of ad budget can buy - a room full of people who trust you. and trust is the only thing left that scales without diminishing returns"

walked back to my car and just sat there for 20 minutes
we're all obsessing over the perfect ad. the perfect hook. the perfect offer

this guy built a $6.3m company by being genuinely useful to strangers in facebook groups for 6 years

no proprietary tech. no brilliant creative. no revolutionary framework

just mass trust that couldn't be bought, copied, or automated

and that was worth more than all of it combined.

[Omar @omarmsimon]

100% build your own using airtable. String together automations with “Make” to integrate it across the rest of your tech stack.

If you want something more out of the box, Monday can be really good if you put the time in with their onboarding team. HubSpot is clunky and overpriced. I won’t even speak of s****force.

[vittorio @IterIntellectus]

the temperature at which brains develop affects brain connectivity and behavior

lower temperatures lead to brains with over twice the connectivity and synaptic complexity

1/

[Ian @imrrun]

@jrkirkfarms @MysticSystems @IMPERATORAUS Two confessions of faith that contradict each other on baptism, covenant theology, church membership, governance & the sacraments don’t “go together” at all

[Ian @imrrun]

@jrkirkfarms @MysticSystems @IMPERATORAUS Even Baptists can’t be put together. London Baptist is not the same faith as Westminster Baptist; the 2 groups share no continuity nor communion w eachother, much less w the church of the 1st 1000yrs, excl. elements of Nestorian heresy

https://t.co/gspuXCkO7O

[Ian @imrrun]

@jrkirkfarms @MysticSystems @IMPERATORAUS 20,000 failed denominations is not diveristy of thought, it’s a symptom of the absence of authority and apostolic tradition

[Ian @imrrun]

@jrkirkfarms Sorry, I just wanna make sure that you called me lazy, incompetent and autistic in Jesus’ name:

Is that what you’re saying? That you did that for his glory?

[Ian @imrrun]

@jrkirkfarms @jakerrush @orthodoxluigi “Y’all are the gnat on our back.”

Strawman fallacy

As if the Catholics didn’t evangelize the entire world and don’t have all Protestants outnumbered by 50% and even that pretends that you aren’t a thousand different groups

[Ian @imrrun]

@jrkirkfarms @jakerrush @orthodoxluigi “You’re strawmanning my argument by pointing out all my logical fallacies” lol

[Ian @imrrun]

@jrkirkfarms @jakerrush @orthodoxluigi lol my brother there’s a diff btw straw manning and your argument just being made of straw

[Ian @imrrun]

@jrkirkfarms @jakerrush @orthodoxluigi I responded your argument by identifying half a dozen logical fallacies. You’ve personified laziness with those alone

[Ian @imrrun]

@jrkirkfarms @jakerrush @orthodoxluigi ?