in-nw

@SeattleChamber brings you the IN-NW: Digital Marketing Conference, April 26 at Showbox SODO! #INNW2017

[Hanson Hosein @hrhmedia]

Building An Unforgettable Brand: An IN-NW Playbook. Great #INNW2017 (which I emceed) summary from @PaigeMonty https://t.co/d6zgAQ5xZU

[UW Comm Lead @CommLead]

It's always a pleasure to collaborate with the @SeattleChamber! Cheers to another successful #INNW2017! (Thanks Kayla & Gabriella) #CommLead

[in-nw @in_nw]

That's a wrap, folks! See you up in the lounge for happy hour! #INNW2017

[UW Comm Lead @CommLead]

Radically put people first. Find out what connects them. Help them digest information. @moniguzman #INNW2017 #CommLead

[in-nw @in_nw]

Our success is based on engagement, not pageviews. @theevergrey #innw2017

[UW Comm Lead @CommLead]

.@theevergrey wants to cultivate #FOMO. That feeling keeps readers coming back for more content, wanting an invite to it. #INNW2017

[Kathryn Kamin @kathrynkamin]

-Learn the need
-Start Where People Are
-Follow Community, not convention
-Make it an experience
#INNW2017 #INNW @moniguzman

[Rival IQ @RivalIQ]

How do you know if you're being relevant for people if you don't start with people? #INNW2017

[in-nw @in_nw]

.@theevergrey "beats" = PRIDE:
Perspectives
Resources
Introductions
Discoveries
Explainers
#innw2017

[in-nw @in_nw]

When you're starting anything, learn the needs of the consumers @moniguzman @theevergrey #INNW2017

[in-nw @in_nw]

Excited to welcome @moniguzman and @anikaanand00 from @theevergrey to #INNW2017

[The Evergrey @theevergrey]

Backstage at #innw2017! @moniguzman and @anikaanand00 are up next :)

[in-nw @in_nw]

How to forge better connections? Ideas @premera is exploring: show up in unusual places, simplify & humanize the health plan #INNW2017

[in-nw @in_nw]

.@Abin1234 talking about story telling and humanizing health plans to motivate themselves to do better

[in-nw @in_nw]

.@abin1234 Add'l obstacles to customer connection: a credibility gap & many decisions about health made outside of the dr's office #INNW2017

[in-nw @in_nw]

.@premera's @Abin1234: We're climbing out of a gulf when it comes to emotional connections: people don't want to talk about health #INNW2017

[UW Comm Lead @CommLead]

Emotional bonding requires these 5 elements. Currently healthcare industry underperforming all of them @premera #INNW2017

[UW Comm Lead @CommLead]

How can the healthcare industry create emotional connections, intimacy with its customers? @premera #INNW2017

[in-nw @in_nw]

Great advice from @brittstrom for vulnerability strategy prep: examine your weaknesses & threats, ask about your customers' fears #INNW2017