Indrani Bose

Journalist at CNBC Storyboard18. DM me for leads on stories.

[Storyboard18 @Storyboard18_]

“People are now more confused than ever. The algorithm always prefers content where monetisation happens, engagement happens or engagement farming happens more. This has led to people distrusting medical science more than ever,” says Cyriac Abby Philips, popularly known online as @theliverdoc

By @ind_bos

Read More - https://t.co/DeWPE9UaHe

#brand #brandmakers #Marketing

[Storyboard18 @Storyboard18_]

In an interview with Storyboard18, Sheeladitya Mohanty, Head of Marketing, India at @OpenAI , said the company sees creators less as a conventional awareness channel and more as “trusted bridges” helping bring AI into everyday life across languages, professions and communities. He also outlined how responsible communication, localisation and use-case driven partnerships are shaping OpenAI’s creator strategy in India.

By @ind_bos

Read More - https://t.co/JbinuE6TwK

#AI #brandmakers

[Storyboard18 @Storyboard18_]

OpenAI @OpenAI has partnered with creator and entrepreneur @rajshamani for a new India-focused campaign aimed at driving mainstream adoption and awareness around generative AI and everyday use cases of ChatGPT.

The campaign execution has been handled by @opraahfx , founded by entrepreneur and content creator @pranavpanpalia5

By @ind_bos

Read More - https://t.co/uEXNQs4sPC

#brand #marketing #advertising

[Storyboard18 @Storyboard18_]

The Tata Group has awarded its consolidated Indian Premier League (IPL) media mandate, estimated to be in the range of ₹180–220 crore, to Dentsu, according to multiple sources familiar with the development.

The pitch was conducted at the group level by Tata Sons and brought together multiple group companies, including Tata Motors, Air India Express and CaratLane, among others, covering spends across the entire IPL season.

By @ind_bos

Read More - https://t.co/ThyzBogTqt

#IPL #IPL2026 #advertising

[Storyboard18 @Storyboard18_]

While the Promotion and Regulation of Online Gaming Rules, 2026 limit mandatory registration to select categories and ease classification burdens for most online social games, lawyers say provisions around promotion, facilitation and compliance could widen the lens of liability beyond operators themselves, particularly where unregistered or impermissible gaming platforms are involved.

By @ind_bos

Read More - https://t.co/mqSvpsKVcu

Sonam Chandwani - @kslegal | Rachana Rautray - @JSALawIndia | Snigdhaneel Satpathy - @SarafPartners | Rahil Chatterjee - @ikigailaw

#gaming #onlinegaming

[Storyboard18 @Storyboard18_]

According to multiple industry insiders, @yrf (via its streaming arm YRF Entertainment) and @RedChilliesEnt are independently evaluating potential entries into the micro drama space in 2026, as legacy studios look to tap into the growing demand for short-format storytelling.

By @ind_bos

Read More - https://t.co/GxtN62V5OF

#brand #marketing #microdrama #OTT #entertainment

[Storyboard18 @Storyboard18_]

@YouTube India Country Managing Director Gunjan Soni outlined how creators are reshaping India’s economic and cultural future, positioning the creator ecosystem at the centre of the country’s next phase of growth.

@ind_bos

#Storyboard18AwardsForCreativity2026 #GobalPioneersSummit2026 #YouTubeIndia #Creators #OrangeEconomy

[Storyboard18 @Storyboard18_]

Omnicom’s @Omnicom decision to audit @TheTradeDesk may appear as a continuation of the @PublicisGroupe -triggered scrutiny, but industry voices suggest the moment reflects a deeper structural reset rather than a standalone compliance check.

By @Ind_Bos

Read More - https://t.co/iclfycrIll

@GowthamanR | @ashishbhasin1 | Rishi Sen - THE SIXTH SEN

#adagency #agencynews #advertising

[Storyboard18 @Storyboard18_]

At the DNPA Conclave 2026, S Krishnan, @SecretaryMEITY mounted a firm defence of the government’s approach to regulating social media and digital platforms, arguing that all actions remain squarely within the constitutional framework.

Krishnan said the right to freedom of expression under Article 19 is subject to reasonable restrictions under Article 19.2 of the Constitution. “Those grounds are very clear,” he said, adding that courts have repeatedly upheld the government’s stance when such restrictions are challenged.

By @ind_bos

Read More - https://t.co/QyVmxiVZDH

#brandmakers #socialmedia #techplatform

[Storyboard18 @Storyboard18_]

OpenAI is focusing on education-led marketing in India, highlighting real-life use cases of ChatGPT, as the platform crosses 100 million weekly active users, Sheeladitya Mohanty said at AI Impact Summit 2026.

@OpenAI | @ChatGPTapp

By @ind_bos

Read More: https://t.co/mmFGa533Yx

#BrandMakers #AI #OpenAI

[Storyboard18 @Storyboard18_]

Speaking at Storyboard18’s Power of Purpose 2026 in Delhi, Chirag Paswan @iChiragPaswan repeatedly returned to one theme: India’s ambition to become a global food basket will collapse if quality standards are diluted or publicly distorted.

By @ind_bos

Read More: https://t.co/daKg3erDTx

#ChiragPaswan #Misleadingads #Processedfoods #Storyboard18PowerofPurpose #PowerofPurpose

[Storyboard18 @Storyboard18_]

Experts caution that domestic cloud providers could face intensified competition from hyperscalers with far greater scale and capital efficiency. Margins in core infrastructure services may come under pressure, particularly if Indian firms remain confined to colocation or reseller roles without deeper capability transfer.

By @ind_bos

Read More: https://t.co/YwRq20vQLM

@GowthamanR | @SharanVivan - Koan Advisory Group | Chockalingam M. - @nasscom | Rohit Kumar - @tqh_policy | @drsrinip - @AiEnsured | Sourya B. - Jajabor Brand Consultancy

#Budget #Budget2026 #AI #tax

[Storyboard18 @Storyboard18_]

As India approaches Budget 2026, policymakers face growing pressure to convert AI ambition into execution. Experts across policy, technology, and industry say the government must move beyond headline commitments toward measurable outcomes across compute access, startup enablement, sovereign model strategy, governance deployment, and digital infrastructure.

By @ind_bos

https://t.co/SjgKcELkWH

@BhartiAparajita - @tqh_policy | @JoeBanerjee | @gvk_murthy | Kartik Mehta - @Channel_Factory | @DhruvG08 | @drsrinip

#budget #budget2026 #AI

[Storyboard18 @Storyboard18_]

As Budget 2026 approaches, a consistent theme emerges across industry voices: the next phase of India’s gig economy will depend less on legal recognition and more on execution, transparency, income stability, and worker-centric digital infrastructure.

By @ind_bos

Read More: https://t.co/zhfErmgK7q

Anupama Bhimrajka - @foundit_India | Balasubramanian A - @TeamLease | Vijay Vasanth - @GiHolding_IN | Jayanth Neelakanta - Equip | Sanjeeta Mohta - @LearningSpiral | Anil Agarwal - @incruiter

#gigeconomy #quickcommerce #brand #budget2026

[Storyboard18 @Storyboard18_]

When the micro-drama wave first hit India, it was sold as a democratic, creator-friendly format. Short episodes, mobile-first viewing and quick production cycles promised opportunity for a new generation of writers and filmmakers. But behind the boom, a quieter crisis is unfolding.

By @ind_bos

https://t.co/lJ4xojpa2f

@SulaWhines | Sohini Mukherjee | @Nilakshi | Actor Avinash Bhargava | @maneeshjaiswal

#microdrama #OTT #entertainment

[Indrani Bose @ind_bos]

@aicpdf_official Hi, I am a journalist from CNBC. Whom can I contact for media stories? Kindly connect me with the media contact

[Storyboard18 @Storyboard18_]

Gig economy delivery partners across India are continuing a nationwide strike on December 31, 2025, involving major platforms including Swiggy, Zomato, Zepto, Blinkit, Amazon and Flipkart. The industrial action, organised by the Telangana Gig and Platform Workers Union (TGPWU) and the Indian Federation of App-Based Transport Workers (IFAT), follows a previous walkout on December 25.

By @ind_bos

Read More: https://t.co/hCosPTvMjZ

@ShaikTgfwda | @TGPWU | @Connect_IFAT

#gigeconomy #quickcommerce #brand #marketing

[Indrani Bose @ind_bos]

@jagritichandra I have an Indigo flight this Friday from Del to Mumbai, no one is responding about cancelling, I wanted to cancel, do you suggest I take another airline instead and book in advance?

[Indrani Bose @ind_bos]

@IndiGo6E It's on 12th December, PNR is B3CVQF

[Indrani Bose @ind_bos]

@IndiGo6E no customer care executive is picking up the call, pls help me cancel my flight asap - 6E6051 from Delhi to Mumbai