Inder Kaul

Building products is fun... until you start worrying about looking stupid. 🌻

[Inder Kaul @inderkaul]

A true champion knows when to drop their guard, letting a child win the match but stealing the show with grace. 😎

[culture jpeg @culturejpg]

Muhammad Ali’s legendary "knockout" by a child is still one of the most wholesome sports clips ever

[Inder Kaul @inderkaul]

5/ The real lesson here:
When the rules stop protecting your moat, the smartest companies don’t blindly defend the old game. They redesign the board entirely. ♟️

#APxSwatch #AudemarsPiguet #RoyalOak

[Inder Kaul @inderkaul]

1/ AP x Swatch was never just a watch collab. ⏱️

[Inder Kaul @inderkaul]

4/ The strategic genius is in the execution:
🛡️ The pocket watch format protects the main Royal Oak.
🏛️ Every viral post = free consumer-association evidence for future trademark arguments.
🤝 Donating proceeds neutralizes the “luxury sellout” narrative.

[Inder Kaul @inderkaul]

3/ Enter a new CEO from Procter & Gamble bringing a completely different “brand portfolio” mindset into Swiss luxury.
Instead of fighting an unwinnable war against clones after the courts weakened their protection... AP flooded the accessible market themselves. 🌊⌚

[Inder Kaul @inderkaul]

The Perfect Storm for AP:
⚖️ They lost trademark protection for the Royal Oak design in multiple courts.
📉 Over 90% of revenue still depends on one watch family - RO.
⚠️ Code 11.59 failed to become the diversification engine they needed.
🥶 Secondary market hype is cooling.

[Inder Kaul @inderkaul]

2/ It was a luxury brand solving a legal, trademark, hype-cycle, and business-model crisis in one single move. Most people saw “Gen Z marketing.” What actually happened was far more interesting. 🧵👇

[Inder Kaul @inderkaul]

6/ The big takeaway? You cannot fix a distribution and product problem solely with tech and data. As the DTC-only dream officially dies, new CEO Elliott Hill is frantically pivoting back to wholesale to rescue the brand and rebuild its aspirational equity.

[Inder Kaul @inderkaul]

1/ In India, when someone says sneakers, the answer is almost always Nike. And yet, Nike (~₹1200 Cr) ranks 3rd in revenue among the big three, behind Puma (~₹3274 Cr) and Adidas (~₹3114 Cr). Being the ultimate aspirational brand, Nike is losing major market share.

[Inder Kaul @inderkaul]

5/ While Nike focused on tech optimization and lifestyle DTC apps, agile, performance-first competitors sneaked right into the retail shelf spaces Nike voluntarily abandoned. Rivals (Adidas, Comet) pivoted to pure product innovation, capturing the massive real-world retail market

[Inder Kaul @inderkaul]

4/ To prop up falling digital numbers, Nike fell into the ultimate DTC trap: hyper-promotional discount cycles. Flooding digital channels with discounts quickly eroded the premium "cool factor" that made the Swoosh an aspirational status symbol in the first place.

[Inder Kaul @inderkaul]

3/ But when you eliminate retail middle-men, you lose the foot traffic and the physical touchpoints that drive a brand forward. And online acquisition gets incredibly expensive.

[Inder Kaul @inderkaul]

2/ For years, Nike executed its "Consumer Direct Acceleration" strategy. They cut off major wholesale retail partners (Foot Locker, independent shops) to force everyone onto Nike website and their SNKRS app.
The goal? Capture 100% of the profit margin.

[Amit Agarwal @AmitAgarwal]

Mirzapur meets Aashram: two iconic worlds, one streaming experience.

Excited about the coming together of Prime Video and Amazon MX Player, creating India's largest streaming destination for free and premium entertainment experiences.

From blockbuster originals and movies to free entertainment and live content, this integration expands access for customers while creating new opportunities for creators, producers, and advertisers to reach audiences at scale.

I’m excited for the new story we are scripting in the streaming space, while we remain committed to innovating on behalf of customers and helping grow the country’s digital entertainment ecosystem.

Learn more: https://t.co/7pLmJr3uMl

#PrimeVideoIndia #AmazonMXPlayer

[KailashGWagh 🇮🇳 @KailashGWagh]

Absolutely spot on! #Dhurandhar2 is shaping up to be the ultimate multi-starrer phenomenon, where every character from the first film isn't just a role anymore, they're cultural icons etched into our collective memory.

The way the original transformed even supporting players into "giant super stars" through sheer impact and storytelling brilliance is what makes this sequel so electrifying. It's not about screen time; it's about the lasting value each character brings, turning the ensemble into a powerhouse that could redefine cinema history.

But here's where I have to chime in with a passionate plea, #Dhurandhar2 without Akshaye Khanna in flashbacks (as Rehman Dakait taking down the Bade Sahab gang, including the brutal takedown of Dawood's brother Nura) might not live up to the massive hype.

Akshaye Khanna portrayal of #RehmanDakait was raw, intense, and pivotal, those scenes weren't just action, they were the backbone of the narrative's grit and authenticity. Rehman Dakait's arc added layers of moral complexity and high-stakes drama that elevated the entire story.

Imagine the sequel revisiting those moments through flashbacks, it would tie everything together seamlessly, honoring the original while amplifying the multi-starrer magic you're talking about.

@AdityaDharFilms, we need #AkshayeKhanna back(flash back) in #Dhurandhar2 to make this the undisputed biggest multi-starrer ever. Akshay Khanna return would not only satisfy the fans but also ensure the film's legacy matches the hype. #Dhurandhar #Bollywood

[Inder Kaul @inderkaul]

@snitchindia I ordered on Oct 5, it's still in transist. You have no customer care number, no online support, conveniently avoiding most important deptt. Order no. 5595537.

[All The Right Movies @ATRightMovies]

BATMAN BEGINS was released 20 years ago today. Acclaimed as one of the great superhero origin movies and the film that catapulted the career of Christopher Nolan, the making of story is mysterious as The League of Shadows…

1/33

[Inder Kaul @inderkaul]

#IgnoranceIsBliss @ZeptoNow

[Inder Kaul @inderkaul]

@ZeptoNow @zeptocares charged me Rs 242 for Rs 30 buscuits. 😨
I was thinking of buying their IPO. But when a ecommerce giant price convenience at a premium, trust is already broken.

[Inder Kaul @inderkaul]

@ZeptoNow @zeptocares charged me Rs 242 for Rs 30 buscuits. 😨
I was thinking of buying their IPO. But when a ecommerce giant price convenience at a premium, trust is already broken.

[Inder Kaul @inderkaul]

Why is it that after man discovered the atom we are unable to devise the political means to keep the atom from destroying us?

Because politics is more difficult than physics. ~Einstein