Ines

[Ines @Ines_Rocha5]

New York is the first state to move to banning natural gas hookups. #MC385

[Fox News @FoxNews]

New York moves to become first state banning natural gas hookups https://t.co/nkoJvrMHeC

[Ines @Ines_Rocha5]

Tips to growth your product in the market. #MC385

[Samantha Leal @samanthalcc]

Don't let experimentation be the roadblock to your startup's growth.

Rethink your experimentation approach by avoiding these 7 costly mistakes:

- Impatience
- Lack of data fluency
- Expecting a quick ROI
- Starting too big or small
- Lack of customer validation
- No data tracking & repository
- Testing ideas, not assumptions

Ask yourself:

- What problem are we solving?
- Which metrics will we track?
- What's the test time needed?
- How can we validate with early signals?
- How might we best solve that problem?
- What is the right design for this solution?
- What's the effort, impact, and confidence for each solution?

[Ines @Ines_Rocha5]

Know your public before sell a product. #MC385

[Samantha Leal @samanthalcc]

Don't settle for generic personas.

They shouldn't be about demographics.

Customers don't make buying decisions based on their demographics.

They make decisions based on their specific circumstances and needs.

Make sure your marketing and product efforts are based on a deep understanding of your customers' JTBD.

Their context, problems/challenges, and desired outcomes are what matter most.

Agree?

[Ines @Ines_Rocha5]

“Use your customer’s words”, marketing tip #MC385

[Samantha Leal @samanthalcc]

Marketing tip:

Use your customer's words.

Go to sites like Facebook (groups), G2, App Store, and Amazon

Study and take note of the exact words they use

Now use that to replace your current copy

When you describe the problem in words the customer can relate to

The more trust they'll have that you have the answer to their needs

People buy when they feel heard and understood

No better way to resonate than by mirroring your customer's language

[Ines @Ines_Rocha5]

Keys of AI that benefit your Business. MC#385

[Ines @Ines_Rocha5]

With Online dating, you never can be sure who are you talking to. #MC385

[TOI India @TOIIndiaNews]

Menace of fraud, blackmail plagues queer dating apps https://t.co/mPF76dW3Q9

[Ines @Ines_Rocha5]

Tip to marketing: what do you have to offer that your competitors don’t ? #MC385

[Samantha Leal @samanthalcc]

Positioning tip:

Identify the unique features or attributes that set your product apart from competitors.

Competitors can be:
-Alternative Solutions
- Indirect
- Direct

→ Ask your best customers: What would you use if our product didn't exist?

[Ines @Ines_Rocha5]

Differentiation on your product is a must. #MC385

[Samantha Leal @samanthalcc]

Positioning tip:

Identify the unique features or attributes that set your product apart from competitors.

Competitors can be:
-Alternative Solutions
- Indirect
- Direct

→ Ask your best customers: What would you use if our product didn't exist?

[Ines @Ines_Rocha5]

Created what is not created yet is the goal #MC385

[Samantha Leal @samanthalcc]

Your biggest competitor is *not* the product that has a similar feature set as yours.

Your biggest competitor is what your customer is doing right now to do the “job” that they would use your product for.

🧠 Ask your customer these questions to uncover your true competitors:

[Ines @Ines_Rocha5]

AI is gaining more space day by day #MC385

[Elon Musk @elonmusk]

As part of their investment, Microsoft gained exclusive access to the entire OpenAI codebase

[Ines @Ines_Rocha5]

With the help of AI, in the marketing business, EPMV rise easily, see how here! #MC385

[Daniel Burstein @DanielBurstein]

Looking for sources to publish in a @MarketingSherpa article

Marketing Example with Results

Show us how you did it, don’t just tell us you did it

To see what we publish, take a look at our previous articles:

https://t.co/4BvGA8gATz

https://t.co/A3ySTZVqqs

#JournoRequest

[Ines @Ines_Rocha5]

AI can and is already changing the way people live and work daily. #MC385

[Elon Musk @elonmusk]

I’m sure it will be fine

[Ines @Ines_Rocha5]

The governor of New Mexico approves a law that abolishes juvenile life without parole sentences. #MC385

[CNN @CNN]

Under the No Life Sentences for Juveniles Act, offenders who committed crimes when they were younger than 18 and received life sentences will be eligible for parole hearings 15 to 25 years into their sentences, depending on the conviction https://t.co/zo5fkwe3e0

[Ines @Ines_Rocha5]

How amazing is that for the first time that has been observed, Venus has expressed volcanic activity #MC385

[NASA @NASA]

Recent volcanic activity has been observed on Venus for the first time.

Scientists made the discovery by poring over archival radar images of Earth’s twin taken in the '90s by our Magellan mission. Our VERITAS mission is set to investigate: https://t.co/ookpSRqlhk

[Ines @Ines_Rocha5]

In French cuisine, frogs' legs are an exceedingly popular delicacy. Maybe Utah will start to grow this dish as well. #MC385

[CNN @CNN]

Utah is asking residents to help control the bullfrog population. Its proposal? Eat them https://t.co/dyOn8Aj9w1

[Ines @Ines_Rocha5]

This species is a member of an insect family that existed before dinosaurs. #MC385

[CNN @CNN]

A winged insect found on the side of a big-box store has been identified as the rare Jurassic-era giant lacewing. While the insect used to be widespread in eastern North America, this sighting is the first one since the 1950s. https://t.co/ch7o72WMIq

[Ines @Ines_Rocha5]

According to a statement issued on Friday, the Biden administration has proposed new regulations that, would mandate patients to undergo an in-person medical evaluation before receiving the majority of prescription drugs from their doctors. #MC385

[CNN @CNN]

Under the new rule proposals from the Drug Enforcement Agency, patients would still be able to get less-addictive medications, such as antibiotics or birth control, prescribed to them by their doctors via telehealth. https://t.co/H4yxXAVRYY

[Ines @Ines_Rocha5]

The train vehicle that crashed and caused a catastrophe in East Palestine was condemned by a faulty, blazing wheel bearing. #MC385

[CNN @CNN]

Researchers had developed a new system to better detect a bearing issue long before a catastrophic failure. The key: measuring the bearing’s vibration in addition to its temperature and load. https://t.co/jW6cyE232S

[Ines @Ines_Rocha5]

On April 15, 1912, the Titanic sank in the North Atlantic Ocean after colliding with an iceberg during her inaugural journey from Southampton, England, to New York City, America. #MC385

[CNN @CNN]

Rare video showing the Titanic on the floor of the Atlantic Ocean has been revealed https://t.co/3dEgCgm5iU

[Ines @Ines_Rocha5]

In an effort to save the cheetah species, twelve of them have arrived in India. #MC385

[CNN @CNN]

Twelve cheetahs have arrived in India as part of efforts to revive the species after decades of extinction https://t.co/fW8D46vnue