Rodney England

I help home-service brands recruit better dealers and help them win customers. Founder, Inferno Growth. Start with the pinned Dealer Growth Checklist.

[Rodney England @infernoRodney]

If you run a dealer network, you've seen this. Open markets on the map, and an inbox of dealer applications from people who don't own a business.

We fix that at Inferno Growth.

1. We build a list of real business owners in the markets you want to open.
2. We reach out to them for you.
3. We screen every one, including whether they have the money to start.
4. The ones who qualify get booked on a call with your sales team.

You pay per call held. Nothing up front. If a month comes in short, we make up the calls.

Between January and September 2026, one large national brand we recruit for moved 102 new dealers into onboarding.

We work with manufacturers and dealer programs, one per industry. The first five signed by December 31 keep founding terms for as long as they stay.

The checklist below covers the 10 things to get right before and after a dealer joins. It's yours either way.

Want more of the right dealers? Send me a message and I'll send over the details.

[Rodney England @infernoRodney]

If you’re recruiting dealers/franchisees, you also need a plan to help them get customers.

We work on both at Inferno Growth. We put this checklist together to cover what needs to happen before recruiting starts and after a dealer joins.

Hope it’s useful.

[Rodney England @infernoRodney]

Source: Zillow Consumer Housing Trends Report 2026, Buyers: https://t.co/eBcl5OWw9C

[Rodney England @infernoRodney]

69% of home buyers made their final offer depend on the house passing inspection. Only 15% skipped the inspection altogether.

That's from Zillow's 2026 Consumer Housing Trends Report, buyers section, published October 14.

Every one of those inspections ends with a list of repair items. The buyer needs a price on them fast, and the inspector is the first person they ask. Here's how to become the name the inspector gives them:

1. Pull the inspectors within 30 minutes of your shop. InterNACHI's Find an Inspector page (https://t.co/mKwKTbfy03) and ASHI's Find an Inspector page (https://t.co/u9zJVQJN4j) are free and public. Many states post their licensed inspector list too.

2. Look each one up on Google Maps and sort by review count. The busiest inspectors have the most reviews. Start with the top 10.

3. Call or email with one clear offer. A written estimate on any item in their report within 24 hours, at no charge to the buyer. The buyer has days to decide, not weeks, so speed is what the inspector needs from you.

4. Hand them a one-page price sheet for the 10 items that show up in almost every report. Double-tapped breakers, a missing GFCI, a water heater with no expansion tank, a dryer vent that came loose. The inspector can quote a range on the spot, and your name is on the sheet.

5. Track it in a simple sheet: inspector, date, reports sent, jobs won. Text a thank-you the same day a job closes.

Tip: 25% of buyers ranked "referred me to an inspector" among the three most valuable things their agent did. Ask each inspector which three agents send them the most work. That's your next list.

Seven out of ten offers waited on what the inspector found.

[Rodney England @infernoRodney]

Source: Alliance for America's Skilled Trades, The State of America's Skilled Trades (research by Jobs for the Future and the Burning Glass Institute, September 2026): https://t.co/4r9V9iyMnQ

[Rodney England @infernoRodney]

24% of America's skilled trades workers are 55 or older. Only 11% are under 25.

That's from The State of America's Skilled Trades, published in September 2026 by the Alliance for America's Skilled Trades. Jobs for the Future and the Burning Glass Institute did the research across 18 million workers in 124 trades.

Most of the techs you'll hire next already hold a license. In many states that license only renews after continuing education hours, and many of those classes are in person. Here's how to be in the room:

1. Open your state licensing board's website and find the approved continuing education providers for your trade. Call the closest two or three for their class dates.
2. Call your supply house. Johnstone Supply runs classes at many branches, and electrical and plumbing supply houses do too.
3. Ask the provider if you can sponsor lunch at the next class. You buy the food. In return, ask for two minutes to say who you are and what's better about working for you.
4. Bring a sign-up sheet for a door prize, a cordless drill or a gift card. Every entry is a name and a cell number.
5. Text every name within a week. One line, no pitch: good to meet you, call me if you ever want to talk about a move. Track them in a Google Sheet.

The same report counts about 1.7 million skilled trades openings a year through 2035. Licenses renew every one to three years, so the class comes back. Go every time.

Nearly one in four trades workers is 55 or older. Where the state requires it, every licensed tech sits in that class before the license renews.

[Rodney England @infernoRodney]

@codyschneider That was great content bro. 👊. You guys always bring the secret sauce 🔥

[Rodney England @infernoRodney]

@schober222 💯 facts. Well said 👊

[Rodney England @infernoRodney]

Source: National Association of Realtors, 2026 Profile of Home Buyers and Sellers (released Nov 5 2026, 7,125 primary-residence buyers): https://t.co/kJ5kZ5Q4kB

[Rodney England @infernoRodney]

Half of the people who sold a home last year moved 30 miles or more. Their old plumber, electrician and HVAC company got left behind.

That's from the National Association of Realtors 2026 home buyer report, out November 5. It covers 7,125 people who bought the home they live in.

Every one of them needs a new service company. Here's how to introduce yourself with an offer that makes sense to a new owner:

1. Search Google for your county name plus "deed search". Most counties post home sales online, and many are free to search. Pull last week's sales and write down the buyer's name and address.
2. Within two weeks, mail a handwritten note. Say who you are, the name of your company, and how long you've worked in town. Offer a free walkthrough of their furnace, AC, plumbing or wiring, whatever your trade is. Put your cell number on it.
3. Hang a door hanger on the new home with the same offer and your cell number.
4. On the walkthrough, leave a written list of what's fine and what to watch. No pitch.
5. Mail again at 60 days. Keep every name in one list.

The same report says 78% of these buyers owned a home before. They had a service company at the old place. They need one at the new one.

Every buyer who moved 30 miles needs a new plumber, electrician and HVAC company. The deed says where they live.

[Rodney England @infernoRodney]

@TylerGriffin Good times 😅

[Rodney England @infernoRodney]

@firestopbiz Amazing opportunity 🔥

[Rodney England @infernoRodney]

@ChaseIrons @James9thLife I concur 😂. It’s been a life-changing experience for me, definitely red pilled.

[Rodney England @infernoRodney]

More on how we recruit franchisees and dealers: https://t.co/RkN7VvnDtx

[Rodney England @infernoRodney]

We've spent $167,000 on Meta ads in the last 12 months. About a third of that again on Google.

All of it for one kind of offer: B2B, recruiting franchisees and dealers for our clients.

Meta won. Every time.

Those campaigns have brought in $5 million in lifetime value so far. That's what the customers these new dealers have signed are worth over the years a customer typically stays. $1.2 million of it is cash collected already.

And that's year one.

Here's the part most people miss. Getting a new franchisee or dealer ready to launch takes 6 to 9 months. Licensing and approvals are the biggest hurdle. So some of the dealers we recruited with that $167,000 haven't sold a thing yet. They're still getting licensed.

The ones who are producing don't stop after 12 months. They keep bringing in new customers year after year, for 10 years, 20 for some. If this year's recruits just keep doing what they're doing now, that's $50 million over 10 years. From a $167,000 ad spend. And a first-year dealer is the slow version. As they get trained up and better at it, they produce more, not less.

That's what a good dealer is worth. Not a lead. Not a sale. A partner who keeps adding new customers to your brand for a decade.

I hear "Meta ads don't work for me" all the time, and I get it. Plenty of our campaigns failed miserably. Here's what the last 12 months taught me:

1. Every time Meta didn't work for us, it was the offer or the creative, not the platform. Meta won't fix an offer people don't want. It just shows you that faster and cheaper than anything else will.
2. So test small before you spend big. Meta is the cheapest place to do it. Keep trying new offers and new angles, and study what your competitors are running in the Ad Library.
3. Judge it on cost per customer, not cost per lead. You'll get some junk. The volume makes up for it, and the cost to acquire a customer is the number that matters.
4. B2B is overlooked on Meta. If you're in biz op or home services, I think it's the best place to be right now.
5. Be ready to pay for the learning. Pay with ad spend, or pay someone who's already learned it. Either way, it's a skill worth having.

I don't have it all figured out. We're still refining the process every day. But without Meta, our clients wouldn't have had the year they had.

Next phase: double down in 2027. $1,500 to $2,000 a day on B2B alone, and push the boundaries.

If you're looking to grow your franchise or dealer network, this is what we do. We don't just recruit your franchisees and dealers. We help get them licensed, launched and producing. Send me a message and I'll walk you through how we run it.

What's been your Meta experience?

[Rodney England @infernoRodney]

@max_av_ Great info man. 👊

[Rodney England @infernoRodney]

@BowTiedPep It’s a game changer, almost 50 and I feel like I’m 25 again. Highly recommend.

[Rodney England @infernoRodney]

@andrehaykaljr Congratulations man. Well deserved 👊

[Rodney England @infernoRodney]

@TylerGriffin Amazing man 🔥🔥 Love seeing business owners crush it. Well done to you and your team. 🏆

[Rodney England @infernoRodney]

Source: Angi, Home Oops Report (Oct 14 2026, 1,000 U.S. homeowners): https://t.co/eX4sjgKuq1

[Rodney England @infernoRodney]

52% of DIY projects that went wrong ended with a pro finishing the job.

That's from Angi's first Home Oops Report, released October 14, 2026. It surveyed 1,000 U.S. homeowners in September. 78% have had a project go wrong at home.

Those homeowners bought their parts somewhere before they called anyone. Here's how to be the name on the counter when a DIY job goes sideways:

1. Open Google Maps. List every hardware store, plumbing supply counter, electrical supply house and paint store within 20 minutes of your shop. Start with the independents.
2. Walk in on a weekday morning and ask for the store manager. Bring 50 cards that say one thing: Started it yourself? We'll finish it.
3. Give the store a reason to hand them out. Offer their customers a set price to finish a stalled DIY job, and send your own techs there for parts.
4. Give each store its own tracking number from CallRail or a free Google Voice line. Then you know which counter sent each call.
5. Go back once a month with the count. "Your counter sent us four jobs." Log it in a Google Sheet with store, date and job.

Lead with speed when you pitch the store. 33% of those homeowners said their biggest lesson was to call a pro sooner. Another 27% said the mishap made them more likely to hire a pro next time.

More than half of the DIY jobs that go wrong end with a pro on site. The counter that sold the parts can be the one that sends the call.