ingrid.froelich

B2B Marketing Writer.
Opinions are my own. Most of the time. Sometimes I'm swayed by a compelling argument.

[ingrid.froelich @ingrid_ams]

@Nivlong @nunolinhares :) Nuno! Kudos!

[ingrid.froelich @ingrid_ams]

SDL Connect 2016, Palo Alto: Day 2 Recap, Digital Experience Track https://t.co/8X87X82lEt via @sdl

[ingrid.froelich @ingrid_ams]

Global website prep: confirm that your templates and components are set to scale with localized and translated content #SDLConnect16

[ingrid.froelich @ingrid_ams]

Jon Gold from @Blackboard 177% SEO growth in rankings; 17% increase in conversions YOY; 8% decrease in bounce rate #SDLConnect16 #SDLWeb

[ingrid.froelich @ingrid_ams]

.@Blackboard chose @SDL Web for its BluePrinting, Language Capabilities, Web Personalization & Component-based Architecture. #SDLConnect16

[ingrid.froelich @ingrid_ams]

.@Blackboard Goals for CMS selection: support globalization, mobile friendly support and persona engagement modelling. #SDLWeb #SDLConnect16

[ingrid.froelich @ingrid_ams]

Last #DX #SDLConnect16 session of the day featuring Jon Gold from @Blackboard which serves 19000 customers in 100 countries.

[Rob Fredley @kerningpairs]

Transcreation of content for localization becomes critical if you're dealing with emotive or non-technical content. #sdlconnect16

[Liesl Leary-Perez @lieslrama]

Joost Comperen website l10n wisdom: Find a way to have a dialogue with loc. Use handpuppets if necessary. #sdlconnect16

[ingrid.froelich @ingrid_ams]

Be aware of nuance for global audience: in the US an owl might seem wise but in India, stupidity. -Derek Patrick ;) #SDLConnect16

[ingrid.froelich @ingrid_ams]

Translate informative factual content. Transcreate the motivational and inspirational. #SDLConnect16

[Rob Fredley @kerningpairs]

Want to address 90% of the global economic market? Here are the 13 languages you should start with. #sdlconnect16

[ingrid.froelich @ingrid_ams]

How many languages? You need to look at your relevant markets - 13 languages address 90% of global online economic opportunity #sdlconnect16

[ingrid.froelich @ingrid_ams]

Challenge for the global marketer: decentralized content, omnichannel skills, operational workload, limited budgets #sdlconnect16

[ingrid.froelich @ingrid_ams]

Next up in the #DX track at #SDLConnect16: "#DX: Localization Best Practices' with Derek Patrick & Nicole Uhlig from @sdl

[ingrid.froelich @ingrid_ams]

.@sdl partner @building_blocks published a great white paper: 'Local Content, Global Control' #SDLConnect16 https://t.co/0WzNymfVhq

[ingrid.froelich @ingrid_ams]

4 pillars of #DX: internal and external people, process, platform, performance @SchneiderElec @building_blocks #SDLConnect16

[ingrid.froelich @ingrid_ams]

.@SchneiderElec Automation for any repeated activity was fundamental to its strategy. #SDLConnect16

[ingrid.froelich @ingrid_ams]

Fundamental to #DX is the need to have the right people in the right place based on a clear strategy. @SchneiderElec #SDLConnect16

[Liesl Leary-Perez @lieslrama]

What the REAL customer journey actually looks like. It's not pretty customer circles. @abredenkamp #sdlconnect16 @Acrolinx