Inio | Fractional COO · CFO · CMO

We build loud brands. Quietly. Fractional COO/CMO/CFO operators for founder-led consumer brands. We embed, do the work, and leave it running.

[Inio | Fractional COO · CFO · CMO @iniobrands]

Most founder-led consumer brands don't need a full-time COO yet. They need senior operational ownership for a defined stretch.

Full-time COO: $250K to $400K all-in. Fractional COO: same caliber, scoped to the work.

When to hire which: https://t.co/b3MwcyTLTZ

[Inio | Fractional COO · CFO · CMO @iniobrands]

How to structure it: start with a scoped project (defined scope, fixed window). Expand to an ongoing partnership if it works. When NOT to go fractional: post-Series A, or when the function is your core moat. That needs a full-time owner. Full guide:

https://t.co/mNexm5rCRo

[Inio | Fractional COO · CFO · CMO @iniobrands]

Founders are generalists by necessity. Early on you run everything, and it works. Then one function starts to buckle under your attention, and no amount of hustle fixes it. That's when a fractional executive earns their keep. Here's how to know:

[Inio | Fractional COO · CFO · CMO @iniobrands]

Which seat first? The one most on fire. Ops breaking (fulfillment, inventory, 3PL)? Fractional COO. Growth stalled, nobody senior owning the number? Fractional CMO. Cash tight, margins slipping, raise coming? Fractional CFO. Start with one seat. Add a second later if needed.

[Inio | Fractional COO · CFO · CMO @iniobrands]

We build loud brands. Quietly.

Introducing Inio Brands: fractional COO, CMO, and CFO operators for founder-led consumer brands.

Not consultants with a deck. We embed, own the outcome, and leave it running.

https://t.co/1gkIuUXMMK

[Inio | Fractional COO · CFO · CMO @iniobrands]

Our hood is Southend Seattle - Three Tree Point. Helping a soon to be college student learn the ropes and build a brand. https://t.co/9OiEgmGm4v

[Inio | Fractional COO · CFO · CMO @iniobrands]

This is pretty nasty…

PSA — Eat Wild. Eat. U.S. @premiercatch

https://t.co/tUKYElcPOG

[Inio | Fractional COO · CFO · CMO @iniobrands]

Inio partner Sieraad Wine doing a spring clean of their South African Syrah and Cab for $5 off per bottle. If you are a fan of SA wine you should hurry, these will fly….

https://t.co/QTSA1JbCFn

[Inio | Fractional COO · CFO · CMO @iniobrands]

Now through 12/31: Enjoy FREE shipping and $5 off per bottle from Inio partner https://t.co/ZvgACsD7Kp

Bring the taste of Stellenbosch to your table this holiday season. hand-crafted to perfection, showcasing the elegance of South African winemaking.

[Inio | Fractional COO · CFO · CMO @iniobrands]

Friends, please get to know Inio friends & brand, @premiercatch. Delivering fresh & always wild, Pacific Northwest & Alaska seafood straight to your door! Amazing ladies running it so it feels good to support…. trust.

https://t.co/qWzIW5oVzk

[Inio | Fractional COO · CFO · CMO @iniobrands]

Absolutely thrilled to have helped Sieraad’s GTM in the US! An amazing South African Syrah and Cab, straight from the Table Mountain region. Welcome to your new South African Wine Lifestyle!https://t.co/Cpt3A53Hts

[Inio | Fractional COO · CFO · CMO @iniobrands]

Excited to share the launch of Inio brand https://t.co/QTSA1JbCFn!

Now you can get the New South African Wine Tradition shipped direct to your home!

[Ambaum @ambaumlabs]

Come join CEO @inanebanter and COO @DavidStober talk @Shopify with our amazing partner @StampedHQ

[DEWEY CRUSH @drinkdeweycrush]

The #cocktailofmusic, cadence set by our Chief Flavor Officer @kanebrown!

[The Elovaters @TheElovaters]

Huge shoutout to our homies over at @drinkdeweycrush for keeping the boys hydrated 🍊

#TheElovaters #merch #Sunlight #TheElovatersSunlight #NewMusic #CliffDiving #Island #Water #reggae #alternative

[Grayson Gilcrease @most_def]

It might not be summer but it certainly feels like it thanks to this care package from @drinkdeweycrush!!

[Inio | Fractional COO · CFO · CMO @iniobrands]

Our favorite canned cocktail now with free shipping!

[DEWEY CRUSH @drinkdeweycrush]

Doing what we do, Crush'n It!

Thanks @BevNET!

#rtd #cannedcocktails #summer365 #summeranytime

https://t.co/OVuF4SHFzk

[DEWEY CRUSH @drinkdeweycrush]

We think our new Lemon Crush is dope. Others apparently agree…..

Exclusively available online in our 8pk variety.
https://t.co/hJyD6im34a

#lemoncrush #deweycrush #smmeranywhere #wecannedsummer #rtd #cannedcocktails

[Inio | Fractional COO · CFO · CMO @iniobrands]

@tana_inc hook..... me..... up! So excited.