Initiating Protection

Where Your Mark Gets Its Start SM

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@RealMattlanta @CustomSolarLLC Primanti Bros is better than Geno’s

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@RealMattlanta @CustomSolarLLC Brilliantly Bad

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@RealMattlanta @CustomSolarLLC Milo’s

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@RealMattlanta Terry Forster — David Letterman’s “Large tub of goo.”

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@tm4smallbiz Stature of Anne

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@tm4smallbiz Doesn’t Monster think everything is similar to “Monster?”

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@tm4smallbiz I totally agree.

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@TTABlog I enjoyed your PS!

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Should influencers be found liable for infringement? I get why the company the influencer represents could be held liable for the influencer’s words during an endorsement, but should the influencer also be liable? This should be fun to watch. https://t.co/OTfTvdi2vx

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Follow my series on Branding Myths vs Facts on LinkedIn at: https://t.co/K8Dzw1de2w

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REvil disappeared yesterday. No one knows why. One theory is that they took themselves off line to avoid the pressure they’re under and to “rebrand.” Challenge: what should REvil’s new brand be? #branding #REvil

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#NewProfilePic

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Filing a trademark application pro se, then seeking brand counsel after you receive a refusal is like....having a poker champion play your hand after you’ve already drawn your cards– there’s only so much that can be done.

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Clients who call me before they encounter problems are surprised at how reasonable brand protection can be. Clients who call me after they encounter problems are surprised at how much damage can be done to their brand. Contact me before it is too late. 7/7

[Initiating Protection @init2protect]

You should consider if you are doing everything you can to protect your brand. This third leg of the branding pyramid gets neglected all too often. I specialize in this area of the law and would be happy to arrange a free conversation to discuss this with you. 6/

[Initiating Protection @init2protect]

You understand how much damage could be done if a competitor began using a similar brand; you understand that, at best, they would be taking a short cut to notoriety, and trading off of your good will in the process. They could also take your revenues and profits from you. 5/

[Initiating Protection @init2protect]

Business owners in all industries strive to build a strong brand. If you are lucky enough to have achieved this, you likely consider this one of your most valuable assets. 4/

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A brand is more than a name, it’s more than a design, and it is certainly more than a trademark. *A brand is an emotional response.* A brand is the ultimate form of shorthand to let consumers know how to spend their hard-earned money. 3/

[Initiating Protection @init2protect]

Over time you became more familiar with the name; you saw commercials, your friends talked about it and maybe you actually experienced it yourself. This name, once strange to you, now has meaning when you hear it. 2/

[Initiating Protection @init2protect]

How important is a brand? Do you remember when that company down the street first opened, or that certain line of cereal first hit the shelves? You probably looked at the name that first time and had a small reaction. 1/